Beth Rauch

COVER 01 Volume 1 2017 trdealer.com - TUCKER WAS FOUNDED LEASED FIRST SPACE ACQUIRE D NE MP C O 50 years, it is still an important part of the business. Under the leadership of Bob Nickell, the 1980s were a very prosperous time for the company. Between 1979 and 1984, Tucker, as it was informally known to their customers, acquired or established three distribution centers. In 1986, Wheelsport Distributing was acquired by Ed Tucker Distributors, adding two more distribution centers, giving Tucker access to motorcycle dealers across the United States. It wasn’t the deal to acquire Wheelsport Distributing, however, that put the company on the map. It was acquiring Rocky Cycle later that year. Rocky Cycle had been Ed Tucker Distributors’ biggest competitor with distribution facilities in California, Florida and New Jersey. Because the company already had a fine reputation, Bob Nickell decided to keep the names of both companies and merge them, christening the new company Tucker Rocky and creating the nation’s largest distributor of aftermarket motorcycle parts, accessories and apparel. Dealers had access to warehouses filled with the products they needed, the best sales and service organization in the industry and a culture of added value service that continues to grow. ED T U C KER IT'S NOT JUST ABOUT SELLING PRODUCT In 1967 Ed Tucker founded Ed Tucker Distributors, selling motor oil to motorcycle shops throughout the Dallas, Texas area. While not the metropolis that it is today, Dallas offered Tucker plenty of business. “Dad started the company as a way to make a living,” says Jarrett Tucker, Ed Tucker’s son. “He found out all the motorcycle racers were using bean oil that Castrol made and that was his foot into the market.” Deliveries were made in a white Dodge Van back then, and Ed Tucker’s determination allowed the company to grow. Within a short period of time, Tucker was able to lease a space in a converted bowling alley, about 5,000 square feet. “We were a very small fish in a very big pond,” says Bob Nickell, owner of Ed Tucker Distributors from 1972 to 1989. The business expanded under Nickell’s leadership with new products that appealed to the local motorcycle crowd. Sales were made face-to-face, building relationships and trust. "He found out all the motorcycle racers were using bean oil that Castrol made and that was his foot into the market." Inventory was taken by hand. “Back in the day, we were taking inventory for a day or two days. I remember being in the back of the bowling alley and counting everything… little bitty things to whatever else there was,” says Jarrett Tucker. While there is no longer the need to count inventory by hand thanks to innovations over the last FIRST WA RE HOUSE trdealer.com Volume 1 2017 02 The relationships that were built by Bob Nickell and his team allowed Tucker Rocky to join with LDI in 1989 In order to continue growing. Thanks to LDI’s experience in distribution, Tucker Rocky now had access to the resources they needed to keep growing. They acquired NEMPCO (now known as Biker’s Choice) in 1991, giving them a foot in the door to the V-Twin market and in 1997 opened a new headquarters and distribution center in Fort Worth, Texas. RIDERS SERVING RIDERS Since 2003, Tucker Rocky has seen growth in a competitive industry. This year, to continue building the relationships that matter, the company is rolling out the new and improved TRDealer 2.0. From Bob Nickell to NEMPCO’s Bob Kay to LDI’s Andre Lacy and the many Tucker Rocky employees throughout the company’s history, we have always been committed to being there when and how our dealers need us. We continue building relationships and plan on building many more in the next 50 years. F I R S T S A L ES R EP RELATIONSHIPS MATTER If there is one thing that resonates throughout the staff at Tucker Rocky – from the sales reps to customer service, from marketing to the warehouse – it is that business relationships are the backbone of the company. Building good, meaningful relationships with suppliers, customers and employees is what keeps the business growing. "i f you do t h e r i g h t t hi ngs i t w i l l c o m e b a ck “'I've always considered sales people to be the lifeblood of the company because nothing happens until someone sells something,” says Bob Nickell. His guiding principle while running the company was to have his sales force develop strong relationships with their dealers, knowing that the relationship was sometimes more important than the sales transaction itself. t o y ou" “The one thing I learned from my dad that he passed on to Bob and everyone that worked for him was to treat people like human beings. Treat them amiably and be good to people and people will take care of you and do the right things. And if you do the right things, it will come back to you,” says Jarrett Tucker. 1967 WAS THE YE AR ... T HE DOOR S R E LE AS E D T HE IR FIR S T ALB UM THE FIRST SUPERBOWL WAS PLAYED 03 T H E F I RS T ATM WA S I N S TA L L ED I N LO NDO N Volume 1 2017 trdealer.com DEALER BILL OF RIGHTS WE VALUE YOUR BUSINESS – ALWAYS HAVE, ALWAYS WILL. Tucker Rocky/Biker’s Choice is committed to earning our leadership position in the Powersports Industry every day by providing value-added services with courtesy and integrity. Our desire to be your trusted and reliable source for after-market parts and apparel is second to none. WHAT'S NEW BIKER'S CHOICE CATALOG Our Core Values Welcome to the 2017 Biker’s Choice catalog! We’ve added over 3,000 new SKUs this year, giving you more to choose from. Integrity – We pledge that honest and ethical principles will guide our actions and decisions at all times. We have some fantastic new products. Arlen Ness has added parts for both Victory and Indian motorcycles and S&S is once again offering complete engines. Plus, Twin Power has added many new products to their line, including Clutch Kits, Valve and Spring Kits and the “Tension Reliever” Manual Primary Chain Adjuster, to name a few. Biker’s Choice is also proud to introduce these premium brands in this year’s catalog: • American Suspension • Arnott • Drift Cameras • Koso Gauges • Magura Controls • Revere Seats • San Diego Customs • XK Glow Respect and Dignity – We will treat our customers, vendors and employees as we would want to be treated. Dealer Centric – We will consider and take into account our customers’ needs while constantly striving to provide exceptional service and added value. Teamwork – We will work with our customers to ensure their long-term success. Accountability – We will accept responsibility for our actions and performance, if there’s an issue, we will make it right. BIKER’S CHOICE Continuous Innovation and Improvement – We will continually earn our future position by pioneering new solutions that provide direct benefit to our customers. Our Service Commitment Reliability – We will stock the products you need and that your customers demand in a Distribution Center close to you. We are always adding new products, so make sure you keep an eye out for announcements from us and check ww2.trdealer.com to see what's new. Timely – We will ship orders received within the published cut-offs the same day. Quality – We will package products with the utmost care to avoid transit damage. The 2017 Biker’s Choice catalog is available online now at trdealer.com. Dealers will receive print copies in mid-February. Protection of Confidential Information Privacy – We will never share our customer’s confidential account information, ever, it’s as simple as that. We will respect the privacy of our customer’s information and promise that it will not be shared with any other dealer or powersports entity of any kind. INFORMATION ABOUT FEDERAL AND STATE NOISE AND EMISSIONS LAWS Federal and state noise and emissions laws regulate modifications that affect emissions from motor vehicles, including motorcycles. Before purchasing any emissions-related products for use in California, you should carefully review the information provided herein as California law prohibits the installation and use of many after market emissions-related parts on California highways, and authorizes the recovery of substantial fines and penalties against those who violate California emissions laws. Modifications that increase vehicle emissions can be illegal in certain states in addition to California. • The exhaust parts in this catalog are generally not legal for sale, or use in California, unless such parts are installed on vehicles that did not come originally equipped with a catalytic converter OR such parts either have received Executive Order (“EO” from CARB’s Executive Officer or are installed on racing vehicles which are never used upon California highways. Do not purchase,sell, install or use any of the exhaust parts in this catalog in California unless you have determined that on or more of these conditions apply. End use customers should check with the manufacturers of their vehicles or CARB to determine whether such vehicles came originally equipped with catalytic converters. • California law generally prohibits the removal of catalytic converters from motorcycles that are used in California. • In California, it is generally illegal to replace an OEM exhaust part that contains a catalytic converter with an after market part that does not contain a catalytic converter. • Aftermarket exhaust parts intended for installation on non-catalyst equipped motorcycles are generally presumed to be legal for sale, installation and use in California. • Aftermarket slip-on mufflers that do not contain catalytic converters are generally legal for use in California unless the muffler being replaced contained a catalyst. • Aftermarket exhaust parts that contain catalytic converters are generally illegal for sale, installation and use unless they have been exempted and certified by CARB’s Executive Officer. Lists of exempted products are available on CARB’s website and can be accessed via the hyper links provided below • California’s air pollution control requirements do not generally apply to “racing vehicles,” which are used in closed course competitions and are never used on California highways. “Add-on” and “Modified” Parts California emissions laws prohibit the installation, sale, advertising, and on- and off-highway use of any “add-on” or “modified” emissions-related part (e.g., exhaust parts or systems) on any pollution-controlled vehicle unless either (a) the part has received an exemption from the Executive Officer (“EO”) of the California Air Resources Board (“CARB”) or (b) the part is installed on a racing vehicle which is never used upon a highway. See California Vehicle Code §§ 27156 and 38391; see also 13 CCR §§- (“aftermarket parts”regulations). An “emissions-related part” is defined to mean “any automotive part, which affects any regulated emissions from a motor vehicle which is subject to California or federal emissions standards.” 13 CCR § 1900(3). A “modified part” is defined to mean “any aftermarket part intended to replace an original equipment emissions-related part and which is not functionally identical to the original equipment part in all respects which in any way affect emissions, excluding a consolidated part.” 13 CCR § 1900(b)(14). An “add-on” part is defined to mean “any aftermarket part which is not a modified part or a replacement part.” A “racing vehicle” is defined to mean “ a competition vehicle not used on public highways.” California Health & Safety Code § 43001. A “replacement part” is defined to mean “any after market part intended to replace an original equipment emission-related part and which is functionally identical to the original equipment part in all respects which in any way affect emissions.”13 CCR § 1900(b) (20). Replacement parts are presumed to be legal for use on pollution controlled vehicles and do not require CARB exemptions. See 13 CCR § 2221; see also CARB’s “Replacement Parts Guidelines – After market, Performance and Add-On Parts Regulations.” In California, exhaust systems (headers or mufflers) intended for installation on non-catalyst equipped motorcycles are considered by CARB to be “replacement parts” and comply with emissions regulations enforced by CARB, provided that all emission controls originally connected to the exhaust manifold are reconnected to the exhaust system and are functioning properly. Similarly, “ slip-on”mufflers are generally legal for use in California as “replacement parts” unless the muffler being replaced contained a catalyst. Before purchasing any exhaust products in this catalog, check with the vehicle manufacturer to determine whether the vehicle came originally equipped with a catalytic converter. Before purchasing any slip-on muffler products in this catalog, check with the vehicle manufacturer to determine whether the OEM muffler contains a catalyst. CARB Executive Orders The manufacturers of after market “add-on” and “modified” parts are responsible for obtaining exemptions from CARB. Any “add-on” or “modified” emissions-related parts contained in this catalog that are subject to noise or emissions laws may or may not have been evaluated and/or exempted by CARB or other applicable enforcement agencies. For a list of CARB Executive Orders by device (except for catalytic converters), see http://www.arb.ca.gov/msprog/aftermkt/devices/amquery.php Disclaimer As a distributor, Tucker Rocky makes no representation or warranty with respect to whether the items in this catalog are legal for sale, installation or on-highway use in California or in any other state. Customers that purchase, install, and use the emissionsrelated products in this catalog must comply with all applicable laws. When purchasing, installing and using add-on or modified after market parts, the purchaser is responsible for ensuring that such parts are “replacement parts,” have received CARB exemptions or will be installed on racing vehicles which are never used upon California highways. Consult with the manufacturer as to any such exemptions before purchasing any add-on or modified emissions-related parts for use in California or elsewhere. For additional information about the sale and use of aftermarket exhaust systems in California, see the Motorcycle Industry Council’s responses to “Frequently Asked Questions about aftermarket Exhaust Systems for Motorcycles and ATVs in California. NOT RESPONSIBLE FOR PRINTED ERRORS 47 Volume 1 2017 trdealer.com