Beth Hudnall

Beth Hudnall DIGITAL MARKETING COORDINATOR - | NASHVILLE, TN |-https://www.linkedin.com/in/bethelainehudnall/ | https://capturethecustomer.com/ PROFESSIONAL SUMMARY Marketing professional with a background in digital marketing, event coordination, and hospitality management. Proven ability to drive measurable success through innovative and impactful marketing solutions. Skilled in brand development, web design, market research, competitive analysis, and customer-centric strategies. Demonstrated success in executing events, enhancing guest experiences, leading high-performing teams, and optimizing operations. HIGHLIGHTED SKILLS Digital Marketing Strategy | Research & Analytics |Brand Development | Content Creation Website Design | Social Media | Paid Ads | Event Planning & Execution | Print & Promotion Leadership | Innovation | Creativity| Communication | Customer Satisfaction | Problem Solver Self-Starter | Group Collaborator| Team Builder Thrives in fast-paced, dynamic settings where flexibility and quick thinking are key PROFESSIONAL EXPERIENCE Digital Marketing Specialist - Capture the Customer Digital Marketing Solutions Nashville TN March 2020-Present I founded Capture The Customer to deliver innovative and impactful marketing solutions for businesses, prioritizing a customer-centric approach to drive measurable success. • • • • • • • • Established brand foundations by conducting comprehensive market research and competitive analysis to create business names, domains, logos, websites, and advertising materials, ensuring a strong and unique market position for clients. Launched a personal brand with a fully optimized website in under two months, surpassing the client's monthly goals and achieving their 10-year vision of establishing a professional studio within three months. Developed and executed a content strategy for web copy, graphics, social media, and SEO that led to a 40% increase in click-through rates and a 650% growth in social media followers within a year. Crafted targeted email campaigns and print materials that enhanced brand image, cultivated customer relationships at events, and contributed to measurable increases in sales. Implemented advanced SEO strategies, increasing organic search traffic and improving SERP for clients, driving lead generation and online visibility. Utilized Google Analytics, Facebook Ads Manager, and other reporting tools to monitor and adjust campaigns, optimizing performance and increasing ROI. Crafted compelling email campaigns and print materials for clients, elevating their brand image, fostering positive customer interactions at events, and driving increased sales. Developed and delivered presentations for clients, fostering quality collaborations to capture their vision, effectively communicating developed strategies, and laying out tactics for successful campaigns. Events Specialist – City Winery / Fat Bottom Brewing Nashville TN November 2018-October 2023 After the COVID-related pause, I transitioned from working with the team at City Winery to continuing with them at Fat Bottom Brewing, which is why both experiences are listed together. • • • Executed 200+ diverse events including weddings, sports events, podcasts, music performances, singer/songwriter meet and greets, wine tastings, and corporate functions. Maintained excellence in food quality, presentation, and creative cocktail recipes, receiving consistently positive feedback from guests and increasing repeat business by 40%. Performed a pivotal role in launching and rebranding a new location through collaboration with the marketing team. Hotel Restaurant Food and Beverage Manager – Marriott International, Nashville TN July 2012-November 2015 • • • • Quickly identified objectives and goals, demonstrating flexibility in dynamic environments accommodating 450+ restaurant, bar, and pool guests increasing operational efficiency. Led a 100+ member team, implementing creative strategies that resulted in record sales and improved guest satisfaction. Developed and executed programs that enhanced the guest experience by 30% in 6 months. Performed scheduling, training, payroll, and all aspects of product ordering and inventory management contributing to the overall efficiency and success of the company. Restaurant/Music Venue Food and Beverage Manager – Home Team, Charleston SC. June 2009-July 2012 • • • Managed all aspects of the bar and restaurant, including inventory management, banking, and product ordering for smooth operation. Enhanced product quality by 20% by strategically ordering liquor, beer, and food products. Cultivated a loyal customer base through exceptional service, developing innovative cocktail recipes, and bar games enhancing customer engagement by 25%. Collaborated with musicians and sound technicians to ensure high-quality entertainment for guests. Hotel Food and Beverage Manager – Charleston Marriott, Charleston SC. February 2005-June 2009 • • • • Managed scheduling, auditing, and adjusting payroll, tipsheets, and time punches for a team of 100+ employees, ensuring 100% compliance with labor laws. Conducted onboarding for 80+ new hires, including interviewing, paperwork, training, scheduling, and setting operation standards, achieving a 35% reduction in turnover rate. and encouraging a high-caliber staff culture, increasing employee satisfaction by 50%. Optimized inventory and costing processes by 40% through effective yield and product cost management. Accepted the challenge of branding a rooftop bar with an opening goal of 1 year. We opened in 7 months exceeding forecasted revenue by 47%. Spearheaded all in-house and outside marketing, (became very tech-savvy and maintained POS, hotel server, and other hotel CRM software). CERTIFICATIONS Google Ads Display & Search | Google Analytics |Google Ads Apps | Freelance Masterclass | HTTP | CSS HubSpot |Content Marketing | Social Media |SEO I|SEO II EDUCATION Udemy, Web Development, Graphic Design |Vanderbilt University Digital Marketing Bootcamp | Johnson & Wales University, Hospitality Management/Culinary Arts |Trident Tech, Interior Design |University of TN, Marketing/English/Music