Berverley Chengetai

Berverley Nokhutula Chengetai – Curriculum Vitae PERSONAL STATEMENT Hardworking, reliable, Google AdWords Certified and successful Social Media & Digital Marketing Manager offering 7+ years of experience in social media, marketing, strategy and digital marketing as well as the ability to strategize innovative solutions to meet company goals. Good marketing acumen in the digital and social media space. I would now like to further my career by working in a stimulating and challenging environment that will allow me to increase my work experience and abilities even further. CAREER HISTORY MAKAMBA GROUP – FOURWAYS, JOHANNESBURG DIGITAL MARKETING EXECUTIVE May 2016 to Dec 2018 Duties • • • • • • • • • • • • • • • • • • • • • • • • • • Managing the Makamba Online, Ibbamo Foundation and James Makamba Foundation staff and general Managing the Ibbamo Foundation, Dr. James Makamba, JMF social media pages e.g. LinkedIn, Facebook, Twitter, Instagram. Create content for the Makamba group social media pages. Attending meetings on behalf of the Director and the group to strengthen business relationships. Plan the delivery of overall programmes and activities in accordance with the mission and the goals of the organisation Website update and review Develop new initiatives to support the strategic direction of the organisation Develop and implement long-term goals and objectives to achieve the successful outcome of the NPO programmes Participate in the Board Meeting for the Ibbamo Foundation Plan, develop and run the overall Ibbamo Foundation NPO activities Participate in editorial content meetings Develop relationships with industry contacts that will result in media coverage for Makamba Group, Create engaging headlines and copy for all content posted online, Create complementary content and maximize page views and visits across the site, Ensure published content is optimized for SEO and track results using our metrics, Align content with MK social media, Assist in the development and execution of a content management strategy, Generate ideas, pitches and new contributors, effectively balancing growth with experimentation, Contribute articles daily, Identify areas for self-development, Generate PR leads for Makamba Group, Overall digital marketing duties of Makamba Group Provide general administrative support to The Chairman Attending events for the Makamba group Create and plan NPO initiatives Identifying opportunities to promote Makamba group Digital magazine, NPOs programme and social media campaigns Freelancing past work • Content creation for the following Facebook pages – 3M (all brands – 10 pages e.g. Food Safety, Oral Care, Industrial, Auto etc.), Nexcare, African Hot Plate, Lerato Travel, Massey Ferguson CLARITY – PAULSHOF, JOHANNESBURG SOCIAL MEDIA MANAGER Feb 2012 – April 2016 Duties • Implements social media strategies and tactics, builds brand loyalty throughout multiple social networks and ensures that strategies are in-line with appropriate targets, timelines and techniques. • Media planning and buying • Researches marketplace competitiveness and anticipates industrial trends within the social media platform and identifies business opportunities through systematic analysis. • In-house expert on all forms of social media, marketing, and digital marketing including but not limited to Facebook, Twitter, LinkedIn, YouTube, Blogs and Google AdWords. • Manage and develop company’s social media, advertising, PR, marketing materials, brand, strategic messaging, as well as refine company’s social media. • Sourcing potential clients for Social media and sealing the deal • Creating, managing and growing social media presences through well-written content strategies and monitoring of the social media spaces. • Manage social media campaigns and day-to-day activities. Duties include online advocacy, content planning, promotions, and customer service. • Work closely with a team of content creators to create and curate compelling and engaging content that meets business objectives. • Creating, managing and growing social media presences through well-written content strategies for our clients on Social Network. Eg Blacksteer HQ, Chesanyama SA, 1+1 Pizza, Boodle Loans, Just Play, City Property, Organic Root Stimulator, Lays SA • Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results. • Month to month reports of our clients’ Google analytics reports • Attending events on behalf of our clients for live tweeting and social media • Managing websites on the news section, new updates and working with the designers team for new content for website Linksfield Hospital Medical Administrator Aug 2010 - Dec 2012 Duties Administration Medical billing Diary management Medical aid authorizations Liaising with Sales and Marketing team Maintaining relationships with clients by providing support and information Medical reports Data capturing Dictator phone typing Arranging of travel arrangement and attending meetings on behalf of the Cardiologist. PERSONAL DETAILS NAME SURNAME SEX ADDRESS Telephone Email add DATE OF BIRTH DRIVER’S LICENSE NATIONALITY Berverley Nokhutula Chengetai Female 14100 Rio Bonito Drive, Houston TX 77083 --13 May 1987 Yes ZIMBABWEAN ACADEMIC QUALIFICATIONS UNISA: Brandschool: Hi-tech Business services: Google Digital Garage: REFERENCES Available on request Bachelor of Business Administration (BBA) Professional Diploma in Digital Marketing (DMI) Diploma in Secretarial Administration Level 2 (LCCI) The Fundamentals of Digital Marketing