Bertrand Rothen
FREELANCE PRODUCT MANAGER
& CONSULTANT
Sommerhuder Str- Hamburg
(--
EXECUTIVE SUMMARY
Freelance Product Manager & Consultant | formerly Product Owner at Facelift bbt GmbH
(Social Media Marketing) and Product Manager at Smaato Inc. (Mobile Advertising Exchange).
5+ Years of Professional Product Management and Digital Marketing Experience |
Certified Scrum Product Owner® (CSPO®) | 9+ years of total work experience.
B.A. Marketing & Business Information Systems (“Wirtschaftsinformatik”) | B.A. Audio
Engineering | I'm also working on an M.Sc. Business Information Systems in the evenings.
Born & raised in Bonn, Germany (*1988). My dad's German, my mom's South African - hence my
native proficiency in both German and English. I have an American accent, though.
By night, I enjoy playing drums - and have done so for 16+ years, playing small local shows and
an arena in Athens, Greece. Unfortunately, I forgot how to play the piano.
SKILLS
By no means exhaustive: A
tlassian JIRA & Confluence | Salesforce | Agile Development (Scrum,
Kanban) | Roadmaps & Product Strategy | Requirements Engineering, UI/UX Design, Prototyping,
User Testing | TDD & BDD | Project Management | HTML, CSS (intermediate) | Javascript, Python,
Java (beginner) | Technical Writing, Product Marketing, SEO, Online Marketing | Audio
Engineering, Media Production
REFERENCES
“Bertrand is super smart, experienced in tech product management (mobile and non-mobile) and
one of the nicest guys I know.” – Nils Kattau | Conversion Specialist, Speaker, Entrepreneur
“Bertrand is one of the most talented product people that I’ve worked with so far!”
– Anja Hofmeister | Senior Product Manager at Semasio
“Excellent at applying his knowledge to deliver top-notch results; a highly valuable resource.”
– Christian Sieweke | VP Product Management at Smaato
EXPERIENCE
Facelift brand building technologies, Hamburg (GER) - P
roduct Owner, Moderation
AUGUST 2017 - APRIL 2019
Product Owner for Community Management, Benchmarking and Third-Party Integrations (APIs &
Data Persistence), managing 2 dev teams (on-site in Hamburg, and offshore in Lahore, PK).
●
Raised NPS by 3.4 points. Improved data delivery speed by 3x with a
Kafka/Kubernetes/ProtoBuf-based streaming data architecture. Managed a UI/UX
redesign. Migrated an entire application to the offshore team.
Smaato Inc., Hamburg (GER) - Product Manager
FEBRUARY 2016 - JULY 2017
Product Manager & Product Owner for Smaato's Publisher Platform SPX, and related
service/infrastructure, managing an agile team of 6 engineers according to Scrum.
●
Increased payout efficiency by 4x by integrating a third-party solution. Reduced support
overhead by 40% with a Support section & workflow. Prevented key account churn by
building a custom data sync & store.
Smaato Inc., Hamburg (GER) - (Senior) Product Marketing Manager
MAY 2014 - JANUARY 2016
Launched the SPX platform and owning the rollout (i.e. internal) and go-to-market (i.e. external)
processes of various products and features.
●
Built an entire Knowledge Base (https://wiki.smaato.com). Improved internal SPX
knowledge by 2-3x thru platform training & an exam. Wrote API documentation. Planned
multiple large product rollouts & go to market strategies.
ConversionLift UG (now LEAP/), Berlin (GER) - Content Marketing Manager
SEPTEMBER 2013 - APRIL 2014
Content marketing/off-page SEO for a CRO agency. Quality assurance/copy-editing for customer
projects (German SMEs).
●
Increased conversions for multiple customers by 2-5x.
gigmit.com, Berlin (GER) - Marketing & Sales Assistant
MAY 2013 - AUGUST 2013
Designing and coordinating online marketing activities & supporting Marketing and Sales daily
business for the live music booking portal “gigmit.com”.
●
Increased inbound website/platform traffic by 10x (with €0 budget). Increased signup
conversions by 3x. Opened up new marketing channels.
Smaato Inc., San Francisco (USA) - Intern, Marketing
OCTOBER 2012 - MARCH 2013
Internship at Smaato Inc. in San Francisco. Social media & email marketing,
Content creation (blog), Sales & event assistance.
EXPERIENCE (CONT’D)
Universal Music Group, Berlin (GER) - Working Student, Supply Chain Management
NOVEMBER 2011 - AUGUST 2012
SAP Labs, Inc., Palo Alto, CA (USA) - Intern, Marketing
AUGUST 2011 - OCTOBER 2011
Universal Music Group, Berlin (GER) - Working Student, Accounting
DECEMBER 2010 - JANUARY 2011
SAP Labs, Inc., Palo Alto, CA (USA) - Intern, Executive Briefing Center
SEPTEMBER 2010
EDUCATION
Otto-Friedrich-Universität, Bamberg (GER) - M.Sc.
APRIL 2016 - APRIL 2020 (PROJECTED)
Business Information Systems (Master Of Science), thru extra occupational ”VAWi” online
correspondence (distance study) course.
Berlin School of Economics and Law, Berlin (GER) - B.A.
APRIL 2010 - OCTOBER 2013
Business Administration (Bachelor Of Arts). Marketing major, Business Information Systems minor.
SAE Institute Berlin/Middlesex University, Berlin (GER)/Middlesex (UK) - B.A.
APRIL 2007 - OCTOBER 2010
Bachelor Of Recording Arts. Sound Engineering, Acoustics and Audio/Music Production.
Canisius Kolleg, Berlin (GER) - Abitur (German A-Levels), 2006
CERTIFICATIONS
Certified Scrum Product Owner® (CSPO®) - Scrum Alliance
ISSUED AUGUST 2014 - CERTIFICATE ID: 376679
Microsoft MB7-849 NAV 2009 Manufacturing - Prometric
ISSUED JULY 2013
LANGUAGES
German: Native
English: Native
French: Advanced
