Bertha Edson

BERTHA EDSON MARKETING MANAGER Dar es salaam, Tanzania | - | https://on.contra.com/npMbf9 SUMMARY Experienced Influencer Marketing Expert with over 3 years of proven success in leading strategic influencer partnerships for B2C e-commerce brands. Passionate about leveraging authentic relationships with content creators to drive brand awareness, customer acquisition, and sales growth. Adept at managing campaigns across YouTube, Instagram, TikTok, and Facebook with a data-driven approach, resulting in measurable KPIs and ROI. SKILLS Influencer relations Campaign management Paid advertising Data analytics Social Media expertise Cross functional collaboration Negotiation Creative story telling Data driven decision making PROFESSIONAL EXPERIENCE Sneakar.io| Marketing manager Remote 2024- Present Managed safelisted ads that resulted an increase in sales from influencer content. Sourced and vetted influencers on TikTok Creator Marketplace toalign with brand goals, ensuring authentic collaborations Created performance dashboards tracking campaign success metrics, presenting actionable insights to optimize outcomes System Contra| Upwork| Social media and influencer coordinator Remote 2022- present Performed influencer outreach, negotiation and relationship management for both small and big brands such as Kozakh and Sacheu beauty Collaborated with influencers to develop UGC (user-generated content) campaigns, driving authenticity and conversions. Performed influencer marketing consultation and developed social media strategies for emerging and growing brands such as Pdfgpt.io and Mo foundation. SuiSets Remote - Monitored social media trends and campaign performance to provide optimization suggestions. Assisted in identifying potential influencers for partnerships based on brand ethos and audience alignment. Coordinated influencer gifting initiatives, increasing organic mentions by 15%. ADDITIONAL INFORMATION Tools; Google Analytics, Facebook Ads Manager, TikTok Creator Marketplace, Hootsuite, Canva, slack, notion, social media analytics, Upfluence, TikTok, Youtube, Instagram, Achievements; Top one percent influencer marketer on contra Interests; Mindfulness practices, ethical consumerism, and video editing