Bernard Ology

Resume | Bernard Ology Contact Info P O BOX 22077 Kampala,Uganda Tel: - Email:-www.behance.net/Ology D.O.B languages - English - Fluent Kiswahili - Basic Luganda - Moderate Luo - Fluent OBJECTIVE • • My career objective is to make a significant impact on a business unit, in an environment where I can contribute to the professional and personal success of those around me while continuously improving my skills and abilities. Looking to use my broad cross section of hands on management, technical skills, business development and team building skills to bring focus and drive to a product or service. Seeking challenges that have the ability to manage and market a product through its lifecycle - planning, analysis, design, project management and improvement phases. And establish product specifications, market positioning and a focus on customer needs. SUMMARY • • • • • • • • • An Art Director/Creative Designer with extensive advertising, branding and communications experience in the hospitality, technology and other industries. Expertise includes management, design, art direction, copywriting, project management and strategic and tactical planning. Exceptional creative talent with experience in all forms of traditional and non-traditional media Provided outstanding leadership in consistently directing and motivating creative teams towards communications solutions that achieve both client and agency business objectives. Able to guide and manage all aspects of the artistic and conceptual development of marketing and promotional work, including, but not limited to brand identity, print and digital collateral, campaigns, photography, web sites, environmental design and interactive design. Able to articulate and enforce the visual tone, style guide and core values to ensure seamless creative development and implementation to marketing strategies and brand experiences Outstanding design judgment hence achieving the highest possible standards for all materials requiring design across multiple mediums. Able to manage multiple projects simultaneously, set priorities, negotiate timing, utilize resources, identify and address project needs, meet deadlines and stay within budget Passionate about storytelling, point of view and immersion in creative work Excellent communication and presentation skills EXPERIENCE Charm Marketing Group Limited. Creative Lead Kampala, Uganda Jan, 2013 – Present Charm Marketing Group is a small, professional design, marketing and advertising agency which offers clients design solutions and packages, tailor made for their unique needs. CMG specialises in turning ideas into powerful brands and creating effective advertising campaigns from the most basic of briefs. My responsibilities at Charm Marketing Group includes; • Managing a team and being a leader, mentor and teacher to promote growth for team members—and pushing them to do their best work. • Other responsibilities include: client presentations, being the creative lead on productions (from pre to post), and making the best work happen. • As the Creative Lead, I work closely with all departments within the agency including Business Strategy/ Client Services and production. Fireworks Advertising www.fireworks-advertising.com Senior Creative Kampala, Uganda April, 2011 – August, 2012 fireworks Advertising is a communication, sales and marketing advisory firm that delivers more comprehensive solutions than traditional advertising agencies. Over the years, fireworks Advertising has propelled several brands onto a much higher pedestal in their respective industries and has nurtured some of the most creative minds in advertising. My responsibilities as Senior Creative at fireworks advertising included; • • • • • • • • • • • • • • Design and execution of creative solutions that communicate the clients’ brand voice and message. Management and execution of wide range design and production for the agency’s clients. Partnering with other creatives and the Creative Director to design and produce from creative briefs with attention to marketing communication goals Independently manage workload, deadlines, quality of work produced, and follow defined procedures, policies, and processes Production of a wide range of graphics: social media assets, digital flyers, print materials, data visualizations, web banners, email graphics, digital signage, & others Share knowledge, perspective, and ideas with team members Possessing up-to-date knowledge of latest graphic design trends and techniques Ensuring compliance with company guidelines and design standards Timely execution of all creative assets Thinking and designing holistically across media and activate brand campaigns Working with a large group of cross-functional teams to turn business goals into design solutions Working closely with the Creative Director to ensure project deadlines are met and feedback is implemented Translating business briefs successfully into creative solutions Presenting ideas to internal and client teams Protea Hotels Uganda www.proteahotels.com/Uganda Creative Design Consultant Kampala, Uganda August, 2007 – January, 2016 Protea Hotels opened in Uganda in 2007 just in time for the Common Wealth Head of Government Meeting(CHOGM) in November 2007. Protea Hotels Uganda operated three properties in Kampala, Entebbe and Mbale. My responsibility was to ensure that Protea Hotel’s visual expression is compellingly and cohesively communicated across different brand touch points as varied as packaging design, out-of-home campaigns, branded internal comms, and in-restaurant experiences. My duty required bringing Protea’s visual story to life. In this role, my primary responsibilities included (but were not limited to): • Supporting all design development and production of digital marketing design, working closely with the General Manager and Managing Director • Consistently produce concepts and develop artwork to satisfy marketing and communication objectives • Effectively manage multiple projects with other members of the team • Creating marketing collateral consistent with the brand standards manual and property’s image • Communicating daily with the team to make sure all creative assets, including imagery, remain consistent across all channels (website, email, paid media, etc) • Develop copy and content for promotions and offers Graphic Systems Uganda Limited www.graphicsystems-ea.com Senior Graphic Designer Kampala, Uganda August, 2006 – June, 2008 Graphic Systems Uganda Ltd. is the leading industrial and commercial printing and packaging firm in Uganda. Graphic Systems Uganda is part of a consortium of printing companies in Uganda, Democratic Republic of Congo, Rwanda and Angola. The group has over 30 years of experience, having established the first industrial printing press in DR Congo in 1985 and has since been the market leader for industrial and commercial printing in all four countries. My responsibilities as a Senior Graphic Designer were to; • • • • • • • • • Visualizing the design direction of works in the studio through exploration, strategy, graphic design and storytelling Contributing to the design process to deliver creative solutions, such as branding systems, print and layouts, iconography, illustrations, and concepts Leading work streams on projects and give constructive direction and guidance to the designers I work with Communicating with the team to ensure creative work is efficiently and effectively delivered to clients Presenting creative concepts to internal team, clients and key stakeholders Managing the quality of design assets throughout all phases Promoting continual creative improvement through training Meeting and collaborating with other departments and relevant suppliers to bring designs to reality Mentoring junior talent in their work and delegate big idea execution New Media Publications (Zenji & African Woman Magazine). Junior Designer Kampala, Uganda April, 2004 – July, 2005 New Media Publications were the publishers of Zenji and African Woman magazines as well as owners of Paparazzi Photography and Zipa Models. I initially joined as an intern and later was made Junior Designer. My responsibilities include; • Conceptualization and layout. • Design of collateral materials such as flyers and brochures • Design and layout of magazine pages and sections. • Collaborate with other team members. • Editing and retouching of images. • Resizing and reformatting client adverts. PROJECT BASED WORK I UNDERTOOK Golf100 Magazine 2008, 2009, 2012 • • Worked with Golf100 magazine team to re-design and restructure the magazine putting it at par with internationally circulated Magazines in terms of aesthetics and layout. The redesigned magazine gave me an opportunity to work with Uganda Golf Union in producing the Uganda Open Golf Magazine and the Zone Six regional competition magazine in 2014 and 2015. Uganda Breweries 70th Anniversary Magazine & Sales Manual November, 2016 • • I was subcontracted by Corporate Image Limited to help with creative direction and design of the 70th Anniversary Magazine for Uganda Breweries Limited Upon successful completion and approval of the work., I went ahead to supervise the production of the product in Dubai, United Arab Emirates. Bang Magazine - Tanzania February, 2011 • Re-designed and redeveloped the content direction of Bang Magazine Tanzania which saw the growth of readership and overall sales AFFILIATIONS • • • American Institute of Graphic Arts (AIGA) Art Directors and Copywriters Association of Kenya Uganda Advertising Association EDUCATION Bachelor of Procurement & Logistics Management(PLM), (2005) KYAMBOGO UNIVERSITY, Kampala Diploma in Multimedia, SAE -Dubai, UAE (2003) Accounts Technician’s Course, Institute of Certified Accountants of Uganda (CPA Uganda - Kampala (2004) UACE - A-Levels: 4 Principal Passes Bishop Cypriano K. Secondary School (2002) UCE - O-Levels: First Grade St. Lawrence Citizens High School (2000) Professional Courses: CIM, 2019 intake - UMI, SKILLS & PROFICIENCIES COMPUTER Fluent in Adobe CS InDesign, Illustrator, and Photoshop. Working knowledge of After Effects, Adobe Premier, Acrobat, Bridge and Autodesk 3DS Max and Maya Beginner HTML/CSS. GRAPHIC DESIGN Typography, color theory, print design, web design, interactive and media design, exhibitions and designed environments, book layout, studio lighting and photography TEXTILES Pattern and surface design, screen printing, machine sewing, fiber and material DESIGN/BUILD Implemented sustainable building practices in the warehouse fabrication works for MacroSynergy REFERENCES Available Upon Request