Bernadette Nabulneg

WORK EXPERIENCE SEO MANAGER (FULL-TIME) Filta Global| March 2021 - April 2022 BERNADETTE NABULNEG SEO MANAGER | DIGITAL MARKETER | eCOMMERCE SPECIALIST| COMMUNITY MANAGER PERSONAL PROFILE I can help your customers find your business, not your competitors. REACH ME AT: Email:-LinkedIn: linkedin.com/in/bernanabulneg Skype ID: Berna smm Mobile No: - - Perform monthly site audits for our clients and coordinate with the Web Development Team to address website errors and fixes that are needed - Perform keyword research, competitor analysis, and build out content optimization programs for our clients - Create link-building programs to help boost client's rankings - Perform A/B tests on blog copies to check which copy adheres to the metrics we set - Supervise site migration and redesign - Accomplish monthly reports analysis and recommendations OUTREACH MANAGER (FREELANCE) Search Leads| May 2021 - June 2022 -- Responsible for managing the link-building teams' monthly quota - Created process docs that will help minimize the training period for new hires - Responsible for ensuring that the data the team gathered is up to standards that we set out for our clients - Created link-building strategies that will support our primary strategy - Performed keyword research for clients - Performed product SEO research and analysis for eCommerce clients - Assisted with the Competitive Analysis for new clients - Assisted with the Content Team in building out processes and systems for AI-generated content AREAS OF EXPERTISE WORK EXPERIENCE Digital Marketing Inbound Marketing Lead Generation Pay-per-click Marketing SEO MANAGER (FULL-TIME) Wabisabi Learning | May 2019 - November 2020 Social Media Paid Ads Marketing Content Marketing Social Media Management Reputation Management Linkbuilding and Email Outreach Data Mining Product SEO Data Analysis and Reporting SEO SEM Conversion Rate Optimization eCommerce Accounts Management Virtual Assistance SEMINARS & CERTIFICATIONS PEEPCON 2.0 May 21,2016 | AFP Theatre Camp Gen. Emilio Aguinaldo, QC SEO SUMMIT June 11,2016 | Crowne Plaza Manila Galleria Q.C. HUBSPOT CERTIFICATIONS Content Marketing Certification Inbound Methodology Certification - Perform market research and creates a database as the basis for marketing plans and actions. - Researches target audience then creates a customer database that will serve as a guide for effective targeting for any lead generation, conversion, and promotion strategies. - Analyze user needs and create content plans for solutions. - Responsible for ensuring traffic and revenue growth. - Performs keyword and topic research for our content marketing strategies. - Ensures that our blogs and pages are optimized for search. Collaborates with the necessary team for major changes that are needed. - Performs onsite and offsite SEO. - Creates process documents and workflows to ensure seamless collaboration with team and stakeholders. - Handles minor technical issues within the website and collaborate with other teams for major site changes or improvement. - Performs product research for our eCommerce website. - Manages creation of landing pages that are geared for lead generation, conversion, and social media promotion. - Manage email marketing. - Create workflows for our eCommerce websites that will enroll our customers into our inbound marketing. - Oversees chat support scripts and help center. - Handles paid ads marketing both on Adwords and social media sites starting from research, content creation, ad set-up, tracking, and reporting. - Responsible for our backlink and partnership programs with various and relevant companies. - Handles the tracking, analyzing, and reporting of our major platforms and suggesting improvements on them. - Liaise between the stakeholders and the marketingdevelopment team. - Manages onsite requirements for the client's app program. TOOLS AND APPS THAT I HAVE BEEN USING Hubspot Squarespace Shopify Wordpress Unbounce Instapages Google Analytics Google Search Console Google Adwords SEMRush Ahrefs Moz Link Explorer Keywords Everywhere Screaming Frog Xenu Link Sleuth SpyFu Supermetric Raven Majestic Mangools SimilarWeb Lucky Orange Hotjar Sprout Social Hootsuite Buffer Facebook Business Manager Facebook Ads Manager LinkedIn Ads Canva Lumen5 Mobile Monkey Omnisend Optimonk Optinmonster Drip Typeform Eventbrite Mighty Network Mangools Buzzstream Hunter.io Contact Out Web Scraper Jasper Surfer SEO WORK EXPERIENCE DIGITAL MARKETING STRATEGIST (FULL-TIME) OptimizeX Inc. | Feb 2018 - March 2019 - Responsible for organic and paid marketing campaigns for our clients. - Created a lead generation campaign on social media that resulted in a new conversion platform for one of our clients in the health industry. - Responsible for Local SEO optimization. - Handles link-building programs for our overseas clients. - Performs onsite and offsite SEO. - Creates paid ad programs for our eCommerce and event-specific clients. - Creates plans and programs for driving in more qualified leads specific to what our clients need. - Handles the event management for online branding of our client in the career development industry. SOCIAL MEDIA BUSINESS STRATEGIST (FULL-TIME) SEO-Hacker | Aug 2015-Jan 2018 - Generated social media guidelines and protocols for clients for effective accounts management for the social media team. - Responsible for data analysis and client-facing. - Created social media campaigns aimed at increasing brand awareness, improving social reputation, lead generation, and transforming clients' social media platforms into their help contact centers. - Collaborates with other teams to form a cohesive marketing plan that will promote our client and yield qualified leads. - Coordinate with the accounts management team on possible client concerns and improvements/suggestions. - Draw up a backlink program with the Linkbuilding team which our social media team will then help promote.