Berit Leune

Berit Leune PERSONAL INFORMATION Date of birth: Place of birth Nationality Address Phone Email 22/04/78 Celle, Germany German Ebertystrasse- Berlin Germany +49 -- KEY CHARACTERISTICS • • • • • • Professional in planning, organizing and managing projects Experienced team player and team lead Digital native with 20 years of experience Experienced and competent at the daily business of running multiple projects in high quality, within budget and agreed timescales Good at forming a team spirit and motivating and supporting a team. Mindset of #allin or nothing when assigned to a project PROFILE VERSATILE PROJECT MANAGER / CONTENT MANAGER I am a versatile, skilled and confident Content Manager coming from a long-term digital project management background. I have a deep understanding of communication especially for the target group of teenagers and a first-rate track record in managing all stages of content development, production and efficient project leadership. I am a proven expert in high-scale digital platform development including sales- and CRM strategies for love brands. I have very good knowledge and long-term experience in internationalization of digital programs and platforms from international headquarter POV as well as in the individual market. I also have a deep understanding of production processes in digital UX design and content, AV content from sophisticated 3D animations over TVC to innovative YouTube content and large-scale print/OOH productions. I built my 20-year career on the foundation of a training as secretary for foreign languages and starting out as an office manager, secretary and team assistant. In the first years of my career I learned the importance of structured organization and planning, accuracy and efficiency as well as being a service oriented and helpful team player. Since then I am also proficient in the use of Microsoft Word, Excel and PowerPoint. SUMMARY OF EXPERIENCE • • • • • • • • • 16+ years in the field of project management in digital and classical environment 10+ years working with video-, 3D/Post-, and photo production companies 6+ years of leading content productions for TVC, photo shootings, 3D content and animations, OOH/print/sales literature, event assets, YouTube content, social media content 6+ years of experience in complex platform internationalization and digital delivery for multiple European and Asian markets including complex sales application and CRM strategies 3+ years being the single point of contact for up to 40 markets that are provided with centrally developed digital programs 3+ years developing tools and strategies for digital analytics and innovative research for digital platforms and especially YouTube content 3+ year managing and enhancing YouTube Strategy for successful branded channel 2+ years managing a large multi-party digital platform project with over 250 project team members and 10+ involved agencies and IT partners. 1+ year developing and managing contemporary content strategy and production set up with multiple partners in innovative surrounding WORK EXPERIENCE 04.2018 – 08.2018 // Offshore Surf Morocco, Tamraght Role: Host / Marketing Manager Tasks included: Hosting: • Managing and processing enquiries and bookings • Managing and maintaining travel agents with updated content as well as availabilities • Coordination of client check-in • Delivery of Welcome Speech about key operational aspects • Client billing, checkouts and departures. • Managing numbers for breakfast and dinners ensuring all dietary requirements for the guests are met. • Plan numbers for lunches and communicate to kitchen staff as well as ensuring the lunches are distributed appropriately • Coordinate that the cars are packed accordingly • Hosting the guests every day, making sure the atmosphere is positive and the guests have a good time. • Daily check-in with the guests on their surfing experience, making sure that they feel taken care of and enjoy the experience • Inform guests of conditions and surf spots, coordinate plans with surf instructors and communicate them to the guests • Manage the guests are ready to go on time every morning • Take surfing pictures and videos on the beach for analysis • Manage photo and video analysis with the surf instructors and guest each evening Marketing: • Creating content and posting for all social media channels (Facebook, Instagram, Twitter) • Developing a marketing strategy for Offshore Surf Morocco • Managing Offshore Surf Morocco presence on multiple travel agent websites • Updating website offshoresurfmorocco.com on an ongoing base 08.2012 – 03.2018 // The Coca-Cola Company, Berlin Role: Senior Content Manager Brands: Coca-Cola, Coke zero, Fanta, mezzo mix, Sprite, Relentless Tasks included: • • • • • • • • • Develop Communication Briefings and Strategies Develop award-winning creation with innovative communication approaches Develop own expertise on new innovative ways of teenager communication such as YouTube, Twitter and Instagram Identify potential to put mobile into the center of teen communication Structure complex project setup and constantly improve ways of working to enhance productivity Lead large scale OOH and TV productions Rollout of innovative teen platform into 10 markets while building strong relationship with peers across Western Europe Develop and maintain a strong relationship to managers and peers in various roles within the Coke System Drive digital capabilities in German market team as well as through charter project in Europe Train marketing team on digital processes and standards Achievements: • • • • • • • Bring innovative and award-winning teen recruitment platform CokeTV from pilot stage in one market to successfully run and productive teen engagement platform in 10 Western European Markets Leading multi-market project for innovative YouTube Platform program and integration in Western European digital ecosystem Relaunch Fanta.de and mezzomix.de on central brand platform implementing and using CRM tools and functionalities Develop successful digital Fanta Teen Charter and bring it to 14 markets Develop best ever tested mezzo mix TVC CokeTV live show production at large scale festival for 25th anniversary of German reunification Large scale out of home production for 100 years of contour program piloting and enhancing innovative scanning technology Projects (in chronological order): Coke Summer Program 2012 including innovative Spotify cooperation, mezzo mix IMC 2013, Global digital XMAS Charter 2012, Global XMAS Charter 2013, Coke Zero Fanfest for all German UEFA Champions League Finals, Sprite Communication Strategy, Fanta Teens digital Charter 2014, CokeTVMoments YouTube Platform, Coke Winter IMC 2015, Coke Contour IMC 2015, Coke & Music Event 2015 07.2006 - 07.2012 // Interone GmbH, Hamburg, Munich, Beijing Role: Account Director/Management Supervisor Clients: BMW central marketing, BMW Deutschland, MINI central marketing, BMW China, Tchibo, Gerolsteiner, Campbell’s Soup Tasks included • • • • • • Annual, quarterly and monthly planning of resources and staffing of project teams Identify potential for process optimization. Set up and implementation of project delivery process, standards and new tools Coaching of a team of account managers and account executives. Keeping them motivated and the quality of the outcome to a high standard Supervision of multiple project parts for the central platform relaunch of BMW Planning and controlling income and costs for project volumes of € 2-5 Million. Personally responsible for account team of 5 Personally responsible for managing and planning a team of 50 plus creative resources Developing and managing a strong relationship to a client team of large multi-party project for client BMW on three hierarchy levels (project managers, team leader and head of online marketing department) Consulting the clients when decisions need to be made Achievements • • • • • Planned and managed successful launch of new BMW digital platform as central template for market websites including a new Car Configurator and new eCRM system on long-term planned release date after project running time of over 2 years Managed successful transition of a waterfall-oriented project approach towards an agile project approach, which allowed better adaptation to the project outputs to the fastchanging client requirements and amount of participating parties. Became a Mentor and helped develop project managers’ skill sets. Planned, set up and managed pitch team for successfully establishing Interone as global digital lead agency for BMW for 3 years. Successful management of digital platform relaunches for emerging market BMW China (managed in the market) and key market BMW Deutschland Projects (in chronological order): International Website relaunch including new car configurator and new eCRM platform for BMW central marketing department, Website relaunch for BMW Latin America (market adaptation for 13 Latin American markets), Social Media Campaign for Gerolsteiner Linée, Opinion Mining Study for Campbell’s Soup, Online launch campaign for Tchibo subbrand Mitch & Co, Sales Literature for 20 page flyer, 100 page catalogue and family flyer for MINI Convertible, Online Product Communication (Microsite) for MINI Convertible, BMW Deutschland website relaunch. BMW China website relaunch, Product campaign for new BMW 5 Series Longwheelbase (microsite and online marketing) for BMW China 01.2004 – 06.2006 // Interone Hamburg GmbH, Hamburg Role: Account Manager Clients: BMW central marketing, Unilever Achievements • • • Planned and managed timely website adaptations of central website relaunch for BMW Austria, BMW Netherlands, BMW Portugal, BMW Belux, BMW Japan and BMW France Managed central BMW website relaunch and ensuring on time launch on long-term deadline. Planned and ensured delivery of several product campaigns in time and budget. Projects (in chronological order): Website relaunch for FMCG product Knorr Vie (Unilever Paris), market adaptation of BMW website relaunch for Austria, the Netherlands, Portugal, Luxemburg, Japan and France, several project parts of international BMW website relaunch, Microsites for product introduction campaign for BMW 3 series coupé, BMW M5 launch campaign, new introductory campaign of BMW 1 series, 05.2002 – 12.2003 // BBDO Interone GmbH, Hamburg Account Executive – BMW central marketing 01.2001 – 05.2002 Kabel New Media / BBDO Interone GmbH, Hamburg Project management assistant 06.2000 – 12.2000 // Klaus Schulz Verlag, Hamburg Marketing Assistant 12.1998 – 06.2000 // Werum Software and Systems GmbH, Lüneburg Office Manager / Pool Secretary TRAINING Professional 08.1997 – 06.1998 // School for foreign languages, Hamburg Degree: Examined secretary for foreign languages School 07.1990 – 07.1997 // Johanneum Lüneburg Degree: Abitur (A-Levels) Additional Studies 09.1999 to 12.1999 // Preparation course for the Cambridge Proficiency examination Degree: Certificate of Proficiency in English SKILLS Languages German (native speaker) English (fluent) French (intermediate) Spanish (intermediate) Chinese (beginner) Arabic (basic knowledge) Computer skills (Mac & PC) Advanced user of Microsoft Word, Excel and PowerPoint. Advanced user of Microsoft Project Advanced user of Microsoft Outlook Intermediate user of Photoshop Basic knowledge of HTML INTERESTS Surfing as much as possible Practicing Yoga for well-being of body and mind Travelling the world Exploring new cultures and languages Snowboarding – only when I’m not close to surf Football (FC St Pauli) Exploring new Music