Benjie Santiago-❖ - ❖ Gapan, Nueva Ecija
WORK EXPERIENCE
Senpai Mart / DigiSenpai
January 2018 - March 2023
Tanza, Cavite
Senior Project Manager / SEO Outreach Specialist
April 2021- March 2023
▪ Managed client projects in various niches with a significant focus on SEO link-building campaigns.
o Developed and implemented strategies for acquiring high-quality backlinks, ensuring all project activities
were completed on time and within budget.
o Analyzed competitors' backlink profiles to identify opportunities for acquiring new backlinks using tools
like Ahrefs, Moz, and Semrush.
o Crafted compelling outreach emails and pitches to publishers to secure guest posts and link insertion
opportunities.
o Created reports for clients on campaign performance, including backlink acquisition and website traffic
metrics.
▪ Reduced cost of link placements by negotiating prices and terms with publishers to ensure the best possible
outcome for the company.
▪ Led the creation of a database using Google Sheets that contained clients' campaigns, websites, and publishers'
rates, thus saving time on checking and vetting link opportunities for future and current projects.
▪ Designed and maintained a Google sheet for the prospecting team, reducing time for duplicate checking and
monitoring.
▪ Worked collaboratively with other teams, such as content and SEO, to develop and execute effective
link-building strategies.
Project Manager (SEO Prospecting Team)
April 2019 - March 2021
▪ Provided guidance and direction to team members on best practices for lead generation and prospecting.
▪ Monitored team performance and provided feedback to help individuals improve.
▪ Conducted performance evaluations and made decisions on promotions or disciplinary actions.
Executive Assistant and Social Media Manager
January 2018 - March 2019
▪ Performed clients' tasks, primarily SEO, such as web researching, link prospecting, contact finding, and
outreach. Other duties include social media marketing, graphics design, product listing, and customer service.
▪ Gained 36,000+ new likes and 56,000 new followers by creating and posting quality content on the Otaku
Fantasy Facebook page and maintained an average of 230,000 monthly visitors on Pinterest.
Sutherland Global Services
September 2017 - December 2017
Customer Service Associate (Amazon Chat Support)
Tarlac, Tarlac
▪ Responsible for answering questions and resolving issues related to Amazon products and services, such as
issues with orders, returns, refunds, and account management.
EDUCATION
Central Luzon State University
Bachelor of Science in Information Technology
▪ Major in Web and Application Development
July 2017
Science City of Munoz, Nueva Ecija
SKILLS
▪
Skills: On-page/Off-page SEO, Link building Tools (Pitchbox, Buzzstream), SEO Tools (SEMRush, Ahrefs, Moz,
Majestic SEO), Social Media Marketing, HTML, CSS, WordPress, Google Workspace, Graphics Design (Adobe
Photoshop, Lightroom, Canva).
