Benjie Ciem Abella
Metro Cebu
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linkedin.com/in/benjie-ciem-abella-55b458211
Summary
I help business owners increase brand awareness through creative marketing solutions. Being in the Digital
Marketing industry for 3 years now, my goal is to support startup entrepreneurs, small business owners, &
coaches by creating high-quality, professional content for your social media needs.
Experience
Social Media Manager
Upwork
Sep 2021 - Present (1 year 4 months +)
-Page Management
-Content Generation
-Hashtag detailed research base
-Creating a defined schedule of posting
-Responding to inquiries
-Engagement Strategies
-Monthly reporting & Analytics
Digital Marketing Associate
Codes and Clicks
Nov 2020 - Aug 2021 (10 months)
-Driving traffic on social media to promote our products and our client’s products services.
-Oversee our email marketing, blog or any other content marketing campaigns.
-Write new content for website and provide management teams with updates on the traffic numbers and
effectiveness of digital marketing efforts.
-Formulate strategies, content calendar, write captions and create marketing materials to use on social
media and other web platforms to drive traffic and promote our products and client’s products and
services
-Collaborate with the marketing department to develop new digital media strategies
-Produce reports on traffic numbers for upper management
-Helps in researching & writing content for other campaigns
-Create videos or animation to promote our products and services
-Research digital marketing content that we can use in promoting our products and services
-Grow our social media pages and ensure consistent content on each platform
-Assist the Digital Marketing Specialist or the Managing Director in any Digital Marketing tasks or
related tasks.
Marketing/Business Operations Officer
Wild Bow Archery Co.
May 2018 - Jul 2021 (3 years 3 months)
Benjie Ciem Abella - page 1
Responsible for coordinating the communications output within the company. Creates and delivers
emails, direct mail, brochures, newsletters, and other publications.
Primary Responsibilities:
* Create marketing and promotional materials, both print and electronic.
* Work with advertisers for timely and useable ad submissions,
* Recommend, implement and maintain site design and operation.
* Plan and deliver education courses and materials.
* Work with manager and business units to determine event budget and manage expenses to that
budget.
* Promote products and services through public relations initiatives.
* Develop marketing communications campaigns.
* Create thought leadership materials.
* Create and deliver press releases, media relations content, case studies, white papers, executive
bios, corporate newsletter content, social media content, and speaking proposals.
* Identify, develop and execute communications strategy for key media contacts and customer
references.
Education
University of San Jose-Recoletos
Bachelor of Arts - BA, Marketing Communications
2018 - 2022
Licenses & Certifications
Fundamentals of Digital Marketing - Google Digital Garage
Digital Marketing Foundations - LinkedIn
Digital Marketing - HubSpot Academy
Issued Sep 2021 - Expires Oct-d0b4c6471da8887ab582a1a893
Social Media Marketing Certification Course - HubSpot Academy
Issued Sep 2021 - Expires Oct-bc149e948dab80d4aa8d079579b
Skills
Project Management • Digital Marketing • Social Media Marketing • Social Media • Content Strategy
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