Benjamin Salasya

CAREER OBJECTIVES A highly organised, efficient, capable and results driven graphic design professional with a proven ability to effectively develop and manage relationships between the company, its partners, educational stakeholders and suppliers. I have a proven track record of successfully meeting tight design schedules as well as maintaining high quality and cost effective designing of books. I enjoy challenging briefs and able to work to excellent standards under considerable pressure and presenting a positive image to suppliers, partners, and colleagues. BENJAMIN SALASYA Graphic and Interactive Media Designer WORK EXPERIENCE Senior Graphic Designer ABOUT ME I am a Graphic Designer with over 15 years of experience, I thrive on crafting thoughtful, strategic solutions that not only look great but also achieve meaningful results. Whether it’s developing a brand identity, designing books and magazines, or creating impactful marketing materials, I am dedicated to delivering excellence in every project I undertake. I am also a trained and certified Media Practitioner (Photographer) with the Media Council of Kenya. SOFTWARES InDesign, Illustrator, Lightroom, Photoshop Animate, After Effect and Premier Pro Figma and Moqups Microsoft Office 365 SOFTWARE SKILLS Publications design (Books, magazines) Oxford University Press Key responsibilities • Conceptualizing and developing innovative book designs for teacher and learner materials. • Conducting quality checks to maintain consistency and professionalism across the organization’s print products. • Collaborating with the Marketing and Sales teams to develop high-quality publicity material. • Ensuring brand guides are athered in both print, publicity and digital material. • Design creative templates for both inhouse and freelance designers ensuring they adhere to brand standards. • Preparing files for reprint. • Photography and editing of existing images to save on cost. • Converting print files into digital formats (ePub). • Managing printing processes and reporting issues to GTSD. • Managing project workflows and archiving finished products on a Digital Asset Management system. Graphic Designer Longhorn Publishers Limited (Feb 2012 – Feb 2015) Key responsibilities • Designing and finalising textbook layouts for core subjects like Mathematics, Physics, and Chemistry, meeting tight deadlines and maintaining high-quality standards. • Developing creative promotional materials and newspaper advertisements, increasing brand awareness and customer engagement. • Ensuring all designers adhered to the company’s branding guidelines and production requirements. • Providing hands-on training and mentorship to interns, fostering their growth in design techniques and branding principles. Communications design (Posters, covers) Interactive media design (March 2015 – Present) Photography Graphics and web designer Videography and video editing Paulines Publications Africa Web designing Key responsibilities (Jan 2009 – Feb 2012) • Designing engaging book covers and layouts, ensuring alignment with branding and audience needs. • Maintaining and updated the company’s website to enhance user experience and support marketing campaigns. • Training pre-novices and interns, equipping them with graphic design skills and industry-standard practices. • Pioneering innovative design solutions for publications, ensuring quality and timely delivery across projects. KEY ACHIEVEMENTS • • • • • • Achieved 100% approval in CBC submission. Introdution of Design workflow sharepoint that sends emails to the team for every book stage. Designed Bilingual Dictionaries at low first cost by reusing and editing images. Integrating print and sign language for special needs teaching and learning materials. Digital Asset Management (DAM) ambassador. Introduced efficient file management system. SKILLS AND COMPETENCES • • • • • • • Branding and corporate identity design Digital marketing and motion graphics Publication design (Books, Magazines, Brochures) Corporate communications design (Reports, newsletters, presentations) Photography and videography Video editing and responsive design Project management EDUCATION Bachelor of Technology in Design Sep 2023 – Dec 2025 Technical University of Kenya Area of specialisation: Degree in Interactive Media Design Certificate in Web Designing 2010 Stonebic College Area of specialisation: Web designing and file management Diploma in Art and Design (Graphic Options) 2006 – 2008 Buru Buru Institute of Fine Arts (Nairobi) Area of specialisation: Advertisements, Publications, Graphic Reproduction, Corporate Identity Designs and Packaging Designs PROFESSIONAL COURSES/CERTIFICATION • • • • • • Media Council of Kenya certificate Competency in Doing Business without Bribery Digital Publishing Goethe-Institut Book Designer’s Workshop First Aid at work Course Leadership and management