BENJAMIN ROSE
38 Berkshire Rd, Alameda, CA 94502 | (C- |-
Summary
15+ Years of marketing success with high profile companies such as Pandora, Epsilon, and Wyndham. Highly
competent in both hands-on and management activities with an uncommon balance of performance and brand
marketing experience.
Experience
Alliance of American Football – San Francisco, CA
Head of Marketing
07/2018 to 02/2019
Reporting to CEO of company and responsible for marketing team, strategy and execution to launch the
league at scale.
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Built team from 0 to over 60 marketers across the country running owned, earned and paid media
across all channels.
Launched 8 individual team brands and grew audience to 750K MAU prior to significant paid spend
Developed brand voice and marketing strategy including creative, media, and marketing technology
roadmaps for 3 business areas: ticket sales, broadcast tune-in, and app installation.
Negotiated marketing vendor contracts and managed agency or record
Art.com – Emeryville, CA
05/2017 to 07/2018
Vice President, Growth Marketing
Reporting to CMO of company and responsible for developing marketing strategy to customer acquisition. Led
team of 6 marketers and analysts.
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Responsible for over half of company revenue and budgets of $20M annually.
Grew revenue from display marketing 5X y/y through improvements in creative, targeting, and ad
automation.
Increased profitability of a mature SEM program 30% y/y.
Turned around SEO program from negative to positive y/y growth in core markets.
Pandora Media Inc. – Oakland, CA
02/2015 to 05/2017
Sr. Director, Marketing & Analytics
Director, Marketing Analytics
Reporting to CMO of company and responsible for developing marketing strategy to drive ad supported and
subscriber audience growth. Led team of 15 marketers and analysts.
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Launched Pandora Premium, Pandora Plus, Questlove Supreme, Serial, and international marketing
efforts
Managed $35M in annual performance marketing spend.
Driver of spend recommendations for marketing budgets >$80M annually across TV, OOH, social
media, audio, programmatic display, SEM, ASO, push, and email.
Grew existing subscription product audience by 20% y/y with an average of over 100K trial starts per
week.
Drove 25% increase in total hours per active user through combined cross channel marketing efforts.
Grew audience by 16M MAU while facing competition from Apple, Amazon, Google, and Spotify
Senior Marketing Analyst
10/2013 to 02/2015
Responsible for developing Pandora's marketing analytics roadmap, launching consumer marketing channels,
and leveraging data to drive marketing strategy recommendations.
Knoetry, LLC – Philadelphia, PA
01/2008 to 10/2013
Founder and Principal Consultant
Responsible for developing and recommending marketing strategies, tactics, and technology solutions for
Fortune 500 clients.
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Identified strategic opportunities to increase customer acquisition, development, and retention and
maximize marketing ROI.
Key client List: Merck, Medco, Citi, Lenovo, Wyndham, Sun Country Airlines
JP Morgan Chase / TekSystems – Wilmington, DE
10/2007 to 12/2007
Marketing Intelligence Consultant
Responsible for metadata definitions and solutions design for a retail analytic services BI platform
implementation.
Wyndham Hotel Group – Parsippany, NJ
11/2005 to 10/2007
Sr. Manager, Database Marketing
Responsible for execution and analysis of marketing programs driving $14 million in annual revenue.
Epsilon – Arlington, TX
10/2003 to 10/2005
Senior Business Systems Analyst
TeamPCS – Los Angeles, CA
02/2002 to 09/2003
Business Intelligence Developer/Admin
Education
Wharton SBDC Strategic Business Planning, University of Pennsylvania - Philadelphia, PA
Bachelors of Music, Temple University - Philadelphia, PA
Key Skills
Brand marketing, integrated marketing, mobile marketing, customer acquisition, subscription marketing,
data-driven marketing, social media, growth, retention, marketing technology, attribution, a/b testing
