Benedicta Perez

Benedicta Perez Graphic Designer and Marketing Specialist DIGITAL • PRINT • BRAND SUMMARY Creative and results-driven Graphic Designer with global experience in branding, digital and print design, and campaign development. Proven success with fast-paced industries such as SaaS, fintech, and print marketing companies, delivering high-impact visuals across multiple channels and process improvements. WORK EXPERIENCE Graphic Designer | DOPE Marketing Oct 2024 - Oct 2025 Designing daily a high output of 25+ various marketing materials for brand and product launches with an average monthly client approval rate of 82.98% Streamlining and simplifying design processes by collaborating with cross-functional teams Leading systematic use of cohesive brand visuals to increase postcard sales conversion Marketing Specialist & Graphic Designer | CloudCFO Mar 2023 - Sep 2024 Led rebranding for CloudCFO's AI-powered accounting services for 150+ SMEs across Southeast Asia Designed reusable marketing collaterals and training resources for internal and external stakeholders Strategized marketing campaigns with 70% client retention and 74% client acquisition focus Brand Designer | Canva May 2022 - Nov 2022 Designed daily email campaign visuals for a global audience with 80M+ sends, 30.38% engagement Optimized product launch assets including UI visuals and GIFs for 4.7M+ users Produced in-app message templates with 90.54% engagement rate PROFESSIONAL SKILLS Interpersonal Rapid and Adaptive Skilled Collaborator Solutions-Oriented Professional Effective Cross-Functional Communicator PROJECTS Technical Design Tools: Adobe Creative Suite (Photoshop and Illustrator), Figma, Canva Specialties: Branding & Visual Identity, Typography, Marketing Campaigns, Digital & Print Design, UI Assets, Web Design Design Print Guide and Resources, DOPE Marketing Streamlines design processes resulting to a collective 75-80% monthly client approval rate and cost-efficient design operations Rebranding and Web Redesign, CloudCFO Led full brand audit and implemented responsive web design to modernize company image and improve market position Design Library and Playbook, Canva Conceptualized and collaborated on Figma to simply design guidelines for cross-functional teams and external stakeholders EDUCATION Far Eastern University – Bachelor of Arts in Mass Communication June 2011 – April 2015 Graduated Cum Laude University of the Philippines Diliman Certification in Principles of Graphic Design January 2023 - Mar 2023