market research and segmentation for a client
MARKET RESEARCH ON KEY PLAYERS AND NEW SEGMEN
VENDORS
RIDERS
END USERS
HOW FOODBAG CAN BENEFIT
KEY PLAYERS IN ENUGU STATE
NTACHI-OSA
OPEN SHARATON
CRUNCHIES
ROOTS
CHICKEN REPUBLIC
KILIMAJARO
WIFE MATERIAL
CHOICE
DOLPHIN
CELEBRITIES
UKCI
OGWUGO
RELIANCE
BRIGHTSON
PRINCE
ETC
Coming to market with Efficient
Fast in delivery
low cost of delivery
Publicity staff coordination and setting our brand standard
CUSTOMERS NEEDS AND DELIVERY EXPECTATION
Reliable
fast delivery
low cost of delivery
long term
efficient
100% customers satisfactory
Steady delivery
Friendly environment
Frequent communication with admin
Benefits(tips) and recognition
The end users want something reliable,
low delivery cost,
Fast delivery
User friendly and something real
Having a friendly user app
Coming with lower cost of delivery
Making our delivery faster
Creating a friendly working environment for our riders, being in communication with them to solve any problem that might come up on the way
Setting a standard for our brand
PRODUCT PREFERENCES
Customers needs and
Affordable products in their region
Food from the popular restaurant
Foods from favorite restaurant
Students want Low cost
Generally they want Quality.
On boarding the vendors that are popularly known in the state
Vendor that has the people’s choice of local food in every area/ regions
Affordable quality products and meals for both high class and low class
NEW SEGMENT
Operational excellence :Operational excellence is something that we have to work on that if an order is made on our app and it get delivered on time, affordable and in safe hands , so delivering our customers their propositions so we can have a great customer experience is a way to build their trust.
Mistakes: when mistakes happen, we need to address those mistakes effectively and ensure to customers that we care and we are here to build a value because we believe in growth together.