ABOUT ME
Veteran media and marketing professional with a passion for
writing, curating, producing, displaying, and promoting content in
every way imaginable. Lifelong New England resident with a
passion for sports, music, and spending time with my family.
EXPERIENCE
B
L
BENJAMIN
LARSEN
MARKETING & COMMUNICATIONS DIRECTOR
WELLFLEET GROUP, LLC | MARCH 2017 - PRESENT
Established, manage day-to-day and strategic
marketing activities for Berkshire Hathaway-owned
accident and health insurance company; Led complete
rebrand and renaming of company
STRATEGIC CONTENT MANAGER
ARCCOS GOLF | MARCH 2015 - PRESENT
Manage complete digital strategy, including content,
social media, community engagement, paid advertising,
SEM, SEO, e-commerce, email marketing and more.
MANAGING EDITOR, DIGITAL MEDIA
BACK 9 NETWORK | AUG 2014-MARCH 2015
CONTENT STRATEGIST &
CREATOR. EXPERIENCED
MEDIA & MARKETING PRO
Served as senior editor on six-person digital media
team, managing daily and long-term content, sponsored
media, social content and more.
MANAGING EDITOR
AMATEURGOLF.COM | JAN 2011-AUG 2014
CONTACT
--WWW.BENLARSENWRITES.COM
WWW.LARSENCREATIVEMEDIA.COM
fb.me/larsen.benjamin
/benlarsenwrites
@benlarsenwrites
Managed editorial, advertising, community
engagement and membership growth for national
online golf publication.
ONLINE PRODUCER, SPORTS & COMMUNITY
MASSLIVE.COM | APRIL 2007-JUNE 2012
Led sports and community initiatives for leading news
and information website in Western Mass. Duties
included editorial, training, web production and more.
EDITOR, DIGITAL MEDIA
ESPN | MARCH 2006-APRIL 2007
Directed day-to-day editorial efforts for digital media
property of leading sports entertainment network,
including writing, editing, assigning & staff management.
EDUCATION
BACHELOR OF SCIENCE, MAJOR IN COMMUNICATIONS
SALEM STATE UNIVERSITY | 2001 - 2005
GPA: 3.4
JOURNALISM CONCENTRATION, ENGLISH MINOR
POSITION DETAILS
STRATEGIC CONTENT MANAGER
ARCCOS GOLF | MARCH 2015 - PRESENT
Direct digital strategy and initiatives for startup golf technology enterprise
Created and implemented content marketing strategies, focusing on product-based
marketing and authority-building owned media, respectively
Manage day-to-day posting to company blog and social media channels, aligning overall
content and social media strategies and calendars with overarching business goals
Instituted analytics dashboard to ensure maximum return on investment and return on ad
spends across all channels
Manage and execute digital advertising efforts, including search engine marketing, Facebook,
Amazon Marketing Services platform, and partner programs
Lead email marketing efforts, aligning engagement and sales emails with overarching
editorial calendar and strategy
Contribute towards overarching community engagement strategy, cultivating use of app
through challenges and calls-to-action
Direct and execute on all e-commerce initiatives, including sales support, website design,
development and management, inventory control, and customer experience and support
Helped establish and lead brand ambassador program, sourcing partners for maximum
exposure and growth, and executing upon contracts to achieve program goals
MANAGING EDITOR, DIGITAL MEDIA
BACK 9 NETWORK | AUG 2014-MARCH 2015
Managed editorial and strategic digital functions for national television network
Wrote, edited, and produced daily features, curating news from across the industry
Managed team of content writers, web producers, and social media specialists
Coordinated editorial budgets for day-to-day written and multimedia content surrounding
golf and lifestyle industries
Managed and coordinated long-term content strategies for market penetration and growth
Led social media efforts, focusing on content promotion, network growth, and authority
Served as vital member on Industry Relations team, forging partnerships, developing
business opportunities, and building relationships with contacts key to company goals
MANAGING EDITOR
AMATEURGOLF.COM | JAN 2011-AUG 2014
Managed day-to-day and strategic functions in all aspects of business for national online
publication, including content, marketing, public relations, sales, sponsorships, and
partnerships
Led remote team of editors, writers, and interns, assigning and editing daily and long-form
content
Compiled overall strategy along with weekly and monthly content and social media
budgets, ensuring maximum impact, reach, and growth
Implemented and refined editorial process to strategically assign, edit, and publish
according to updated trend
Led community and user engagement, including team of brand ambassadors, crowdsourcing content and gaining valuable feedback on organization and industry
Managed sponsorship sales and fulfillment, securing 100 percent retention rate over
three-year span via attention to detail and relationship-building
Managed web-development and marketing book of business, serving as project manager
and handling all aspects of sales, renewal, content, marketing, and more
Secured and executed strategic partnerships for growth
B
L
ONLINE PRODUCER, SPORTS & COMMUNITY
MASSLIVE.COM | APRIL 2007-JUNE 2012
Served as editorial producer for No. 1 regional news website, assigning, creating, and
optimizing content for a web audience
Developed strategy for cultivation, production, and promotion of breaking news, sports
news, and long-form written and multimedia content
Developed long-term content budgets and calendars, editorial style guides, and best
practices, ensuring content is assigned, edited, and published properly and in-line with
overarching organizational goals
Wrote and produced local news blogs, videos, multimedia features, specializing in sports
Managed staff of freelance and staff reporters covering breaking news
Shot and edited videos, producing features, highlights, and interviews from concept to
launch
Spearheaded organization's community efforts, engaging and communicating with power
users across web, social, and in-person channels to improve user experience and reach
Liaised with partners and affiliates, managing training and relationship building for the
betterment of overarching organizational goals
EDITOR, DIGITAL MEDIA
ESPN | MARCH 2006-APRIL 2007
Worked as editor, writer, and producer for the worldwide leader in sports, contributing
towards establishment and growth of digital and mobile applications
Served as lead columnist and editor on Mobile ESPN editorial staff
Edited, formatted, and produced daily video and written content
Served as lead producer on nightly sports magazine show
Edited and produced video for online and mobile multimedia display
Managed and directed staff of up to six daily
Created and implemented monthly content budget for editorial staff
Helped created, format, and refine ESPN editorial process, including style guides,
lifecycle, and promotion
STAFF WRITER, SPORTS
THE SALEM NEWS | JAN 2004-MARCH 2006
Pitched, wrote stories for publication in daily newspaper
Maintained high level of quality under tight deadlines
Adhered to 24-7 news cycle, publishing stories based on timeliness
Wrote news, feature, and opinion stories
Served as key member of sports section staff, covering local, amateur, and pro sports
SKILLS
SEO and Google Analytics
Social media strategy
Marketing
Web content development
Copywriting
Content marketing
Project management
Layout design
Photo editing
Brand mangement
CERTIFICATIONS
Hubspot Inbound certification, 2016
hubspot email marketing certification, 2016
Google doubleclick campaign manager, 2016
B
L
