Ben Akpan

Ben Akpan Sales Manager -Sao Paulo, Brazil SUMMARY As a highly accomplished senior sales manager, I have successfully led and motivated teams of sales representatives to consistently exceed quarterly targets, penetrate new markets, secure high-value contracts with key clients, and develop strong relationships with major accounts. Track sales metrics and resolve complex customer issues. EXPERIENCE Senior Sales Manager Smart Green LTD 05/2022 - Present Contributed significantly to the company’s growth strategy and overall business plan, achieving a 22% increase in performance metrics. Implemented cost-saving measures that successfully reduced budget expenditures by 20%, while upholding superior standards of product and service quality. Provided precise sales forecasts to ensure all departmental targets were consistently met. Led and managed a dynamic sales team across multiple branches, resulting in a 30% increase in overall sales. Developed, established, and enforced clear objectives, policies, and procedures for the sales team to enhance operational efficiency. Organized and conducted weekly and monthly sales meetings and training sessions, which contributed to a 35% boost in sales performance. Addressed client complaints with urgency and in strict accordance with company policy, ensuring customer satisfaction. Defined Key Result Areas (KRAs) for Account Officers in alignment with annual targets. Conducted regular Monthly Performance Reviews (MPR) to assess team effectiveness and identify areas for improvement. Stayed informed on recent market and industry trends, competitor activities, and leading customer strategies to maintain a competitive edge. Facilitated team-building workshops to enhance collaboration and morale within the sales team. Prepared comprehensive weekly and monthly performance reports to inform strategic decision-making. Established a long-term strategic marketing vision aligned with the company's growth objectives. Analyzed customer research, market dynamics, and competitor data, providing actionable recommendations to drive brand growth. Led all marketing initiatives, measuring performance through the development of relevant metrics. Cultivated and researched potential strategic partnerships within the sector to further enhance brand growth. Reviewed and analyzed sales performance against established programs, quotes, and plans to evaluate effectiveness. Undertook additional responsibilities as required to support organizational objectives. Sales Manager Broadworks Digital 02/2020 - 04/2022 Design and implement strategic marketing initiatives to boost sales and drive business growth by 36%. Developed and executed customer satisfaction strategies, resulting in a 10% increase in client retention within four months. Foster and sustain strong relationships with both existing and prospective clients that resulted in 10% annual growth. Created and executed sales strategy aimed at achieving 20% revenue goals. Maintain robust customer relationships by delivering exceptional sales service. Successfully launched new products, leading to a 35% increase in new customer acquisition within a year. Collaborate with the marketing team to craft and implement promotional campaigns that generate leads and enhance brand visibility. 1/3 Train and mentor sales representatives to ensure they achieve their objectives. Conduct market research and analysis to identify emerging trends and develop strategies for sustained growth in a competitive landscape. Strengthen customer relationships through regular communication regarding their needs and expectations. Ensure the company’s products are consistently represented in the region and deliver product presentations as needed. Coordinate with internal teams to ensure timely resolution of customer inquiries and needs. Senior Sales Manager JoBee Company 03/2019 - 01/2020 Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape. Identify target market segments and develop strategies to reach them effectively. Develop clear, compelling product positioning and messaging that differentiates JoBee Company offerings in the market. Lead, mentor, and manage a team of product marketers, fostering a collaborative and high-performance culture. Ensure consistent messaging across all marketing channels. Lead the go-to-market planning and execution for new product launches, including coordinating cross-functional teams to ensure readiness. Define and track success metrics for product launches and marketing campaigns. Create and deliver sales enablement tools, such as product collateral, presentations, and competitive analysis, to support the Sales team. Gather and analyze customer feedback to inform product development and marketing strategies. Work with the Product Management team to ensure customer insights are incorporated into the product roadmap. Develop and execute integrated marketing campaigns to drive product awareness, adoption, and retention. Collaborate with the Digital Marketing team to leverage online channels for product promotion. Serve as the voice of the customer within the organization to advocate for customer-centric product development General Manager MegaCorp Company 09/2017 - 02/2019 Contributed to the development of sales campaigns that resulted in a 15% increase in sales during the first quarter. Trained and mentored a team of sales representatives, enhancing their closing rates by 10%. Utilized CRM software to track analyzes sales activities, resulting in a more efficient sales process. Partnered with the marketing team to create promotional materials, leading to 20% increase in lead generation. Participated in annual trade shows, consistently securing an average of 38 new partnerships each year. Developed a workflow chart improved productivity by 43% and facilitated the on boarding of new staff. Formulated and executed sales strategies to meet targets and expand market share. Analyzed market and competitor activities to uncover growth opportunities. Fostered and maintained strong relationships with key decision-makers and influencers within essential. Sales Manager / Customer Care Manager Snappy Laps software Company 02/2015 - 07/2017 Implemented a sales strategy that achieved a 25% increase in annual revenue. Identified inefficiencies in sales compensation, productivity, planning, processes, and tools, implementing effective solutions and tracking progress that increased revenue by 13% . Ensured key product updates were communicated across all channels, from sales training to customer education. Analyzed findings, developed recommendations, and presented results to senior management. Coordinated and managed all internal sales reporting that improved sales by 41%. Developed and monitored a sales territory plan, ensuring effective territory administration. Contributed to the creation, development, and execution of sales initiatives. E D U C AT I O N Sales Dreamport - Independent Travel Manager Certificate 08/2024 - 08/2024 High Flying Sales Person with great scores 2/3 Hybrid Marketing System and High Sales Performance Course Trevor Marketing Academy - Marketing/Sales Certificate 11/2013 - 12/2014 Awarded the most outstanding Sales Person with High Grades and Performance Business Administration University Of Port Harcourt - Bachelor of Science 04/2008 - 09/2013 SKILLS Familiar with AML/CFT best Practice Advanced Communication and Pressure Expert Management Team Spirit Expert Closing Skill Advanced Problem Solving Expert Product Knowledge Advanced CRM software Expert Negotiation Expert Business Development Expert Communication Expert Microsoft Office Suite Advanced Analytical skills Advanced Leadership Advanced Strategic Planning Advanced Market Research Advanced Team Management Intermediate English Native LANGUAGES Ibibio Fluent Igbo Intermediate 3/3