Bella Rivero

BELLA RIVERO FÁBREGAS I am a professional with experience in commercial management and project management. I have worked in commercial, marketing, design, innovation, and digital product and service development areas. Throughout my career, I have consistently combined a strong commercial focus with the ability to manage, coordinate, and execute end-to-end projects, from identifying business opportunities, developing commercial proposals, defining scope, budgets, and timelines, and closing sales, to project execution, coordination of multidisciplinary teams, and detailed follow-up of each phase, ensuring timelines, quality standards, and strategic objectives are met. I have experience using tools that support project management and workflow tracking such as Google Workspace and Asana, as well as creating presentations with Google Slides and Illustrator. I am skilled in preparing cost proposals using intermediate-level Excel, configuring and managing campaigns in Meta Business Suite, conducting research with Gemini and ChatGPT, analyzing and synthesizing information using Google Notebook LM, and executing email marketing campaigns through Mailchimp. Additionally, I have the ability to manage multiple projects simultaneously, defining control points throughout the process to ensure quality standards and on-time delivery of services. I am available for remote work and can adapt to the company’s working hours. SKILLS: Proactivity – Attention to detail – Time management – Structured approach – Autonomy – Problem-solving – Control and follow-up – Ability to manage multiple projects simultaneously. Google Workspace – Gemini – Google Notebook LM – ChatGPT – Mailchimp – Illustrator (for presentations) – Intermediate Excel – Native Spanish, English. EDUCATION Bachelor’s Degree in Advertising - Alejandro de Humboldt University – 2014 PROFESSIONAL EXPERIENCE Mapalé Diseño (Design Agency) / 2017 - 2025 - Project Manager – Agency Services Division -): This role combined commercial and operational responsibilities. My main duties included acquiring new projects, managing proposals, and closing sales. Once projects were approved, I managed service delivery with multidisciplinary teams (designers, digital team, web developers, editors, among others), ensuring budget compliance, quality of deliverables, and deadlines. In this role, I worked with clients such as Roche and the League Against Cancer, supporting virtual and hybrid conferences for patient foundations, as well as multiple web development projects, video production for online courses, and branding projects for clients such as the United Nations (UNIDO) and Fernando Mazuera, among others.In parallel, I worked closely with the agency director to define commercial goals for the department and monitor their achievement, as well as coordinating with the administrative team on invoicing and accounts receivable. - Account Executive – Product Development Division -): This position involved managing and developing new business opportunities with all Bavaria brands. I worked closely with the design and development teams on proposals, samples, counter-samples, and cost structures. Once projects were approved, I handled sales closure and followed up with the production team to ensure quality control, timelines, production delivery, and administrative closure. Key clients included Bavaria, Coca-Cola, and Allianz. - Digital Analyst -): In this role, I analyzed campaign and content performance, prepared performance reports, and provided recommendations to optimize paid media and achieve campaign objectives. I worked with clients from the construction sector (Hayuelos, Deeb Asociados), healthcare sector including patient foundations and healthcare providers (IPS San Luis, Funcolombiana), entertainment and music events (Techsound, Parábola), theater academies (Academia Charlot), and restaurants (El Ciervo y el Oso), among others. - Commercial Assistant (2017): Responsibilities included updating commercial tools and client databases, generating meetings and business opportunities, managing commercial proposals, and supporting the sales closing process. Infoguia (Online Directory) /- - Sales Advisor: This role focused on selling advertising space on a nationwide online platform, managing the full sales cycle and ongoing client support. Responsibilities included identifying each client’s communication needs and objectives, preparing customized proposals, applying discount policies based on contracted volume, and coordinating with the design team to produce advertising materials aligned with both platform guidelines and client expectations. Laboratorios Elmor S.A.S (Pharmaceutical Laboratory) /- - Sales Assistant (2009 -2011): Provided internal support to the commercial team by preparing proposals for public tenders, managing expense reports for the national sales force, and coordinating travel and logistics for regional managers during quarterly sales meetings at headquarters. - Trade Marketing Assistant (2007 -2008): Provided operational support for trade marketing activities led by sales representatives of OTC (over-the-counter) product brands. Responsibilities included managing POP materials, training and launch materials, commercial tools, and inventory control.