Beljin Baby
Mobile:-
E-mail-Career Objective:
To learn and implement the valuable practices in the process to drive the efficiency and to contribute for the overall growth of an Organization.
Qualification:B A & M.B.A
Key Skills:
Branding
Sales Analysis
Supply Chain Planning
Procurement
Cataloguing
Retail Planning
Buying
Work Experience:
Current Organization:Champions Marketing Ventures India Pvt Ltd( Aaboli Brand – Women’s Ethnic Wear )
Designation:Brand Communication and Merchandiser Manager.
Duration: July2019 to March 2020
Responsibilities:
Merchandise Sales, Strategic and Assortment Planning
a. Maximizes Sales and profitability for the department/category.
b. Support in determining high-level financial goals including pre-season financial plans, in-season projections, open-to-buy management and new store budgets at dept. level.
c. Prepare and maintain department/category merchandise MIS analytics based on actual sales, sales forecasts, forth coming events, replenishment needs etc.
d. Assist in the creation of merchandise/assortment plans for the category based on insights gained from merchandise analytics, customer preference, historical trends and future outlook projected by the buyer.
e. Ensure effective in season management across territories (stock balancing, markdown management, stock analysis, stock vs sales performance)
Inventory Stock Optimization
a. Ensure optimum category inventory levels are maintained at Concept/Territory keeping in mind store requirements as well as working capital constraints.
b. Ensure excess category inventory is not maintained at the warehouses and there is proper adherence to the concept/territory ageing policy.
Category Promotions
a. Provide inputs on the expected margins, possible price points and other parameters for promotions within the product category.
b. Help analyze the effectiveness of the promotions in achieving the targeted levels of sales and margins.
c. Help analyze the existing stock levels and liaise with the Buying/VM/Marketing team for timely roll out of promotional campaigns to maintain the territory / warehouse inventory holding norms as well to achieve targeted sales.
Higher level of education in marketing, management, sales or related disciplines
Listings & Catalogue uploads for new products
Inventory Management for Offline & Online Business
Updating Discounts & Participating in events as per portals
Adding New Channels to business
Managing & Stock Planning for nearly 150 Black Bird Stores & 10+ In mark Stores.
Payment Follow-up up with offline & Online Business
Raising PO’s as per Production Requirement
Processing Market place orders & Raising PO’s for SOR Models
MIS Reports (Sales, Returns) for Offline &Online.
Production Follows from Style Number allocation to Inward to Warehouse
Model selecting for New Design’s Photo Shoot’s regularly.
Outstanding MS PowerPoint skills
Marketing and creative capability, while also maintaining a clear sense of business objectives
Able to perform under pressure and deliver results in a demanding and fast-paced environment that requires fresh thinking, innovation and time dedication
Understanding of how analytical problem solving can help Clients and how this application of analysis can support strategy
Dealing with List brokers to purchase cold data would be beneficial but not essential
Experience in working within a Direct Marketing function either agency or client-side
Supporting the development of a data-driven strategy for clients, from the planning stage to evaluation, including developing targeting strategies
Previous Organization: Spyrosys, Cochin.
Designation: Digital Marketing Training
Duration: Oct 2018 to March 2019
Responsibilities:
Learnt about Off page and on page SEO
Worked on SMM and created paid campaigns
Created and managed social media calendars
Handles social media handles for clients
Write copy for email campaigns
Worked on ad words
Previous Organization:Abdul Wahab Algarawi Group (Kingdom of Saudi Arabia)
Designation:Assistant Brand manager and Merchandiser
DurationNov 2015 until Mar 2018
Responsibilities:
Assisted in overall brand creation and business for wolverine World Wide Brands.
(Caterpillar,Hushpuppies,Saucony, Sebago and Harley Davidson)
Generation of daily sales, weekly sales and monthly sales report of offline stores
Monitoring the stock level at warehouse and allocating the stock if required
Generation of PO as per the store and wholesalers requirements
Coordinating with warehouse team for on time delivery of clients PO requisition
Making sure payments are done by clients as per the PO agreement by synchronizing with finance team
Once the deal is done purchase order will be generated and follow up will be made to make sure goods are delivered within SLA with right quantity
Facilitated Customer and employee training on value of Wolverine World Wide products to increase brand awareness and sale.
Applications : MS Office,Canva,Basic Photoshop, Unicommerce.
Personal Details:
Name: Beljin Baby
Father’s Name : Baby P P
Permanent Address:
Pokkappilliyil House
Kavummannam P, O
Kalpetta via, Wayanad, Kerala-673121
Date:Beljin Baby