BELETAH NJOKI KARIUKI
Digital Marketing Manager
-/--Kenya
SUMMARY
An experienced Digital Marketer specializing in
optimizing online presence and audience
engagement for various businesses. Skilled in
Google and YouTube SEO, email marketing,
website design & management across
platforms like Shopify, WordPress, and Wix,
and proficient with analytical tools. Committed
to achieving organizational objectives through
innovative digital strategies.
EXPERIENCE SUMMARY
Digital Marketing Manager
Various
Digital marketer with comprehensive expertise in
website management, email marketing, social
media management, affiliate marketing, Search
Engine optimization (SEO), content creation, paid
advertising and use of analytical and design tools.
• Managed online presence and growth for
businesses including Finecraft Woodwork,
Label 15ke cloth store, Hairfab UK, Mahdi
Opticals, Khadija Franklin Spiritual healer,
Anointed Brides, hivepride collection cloth
store, and Lucilee beauty cosmetics
• Verified businesses on Google and
optimized their websites by improving SEO
on Google and YouTube
• Implemented video marketing through paid
campaigns and organically
• Conducted email marketing using different
software
• Increased audience reach and engagement
on Instagram, TikTok, and Facebook using
analytical tools and paid campaigns
• Managed Shopify, WordPress, and Wix
websites
• Experienced in using Active Campaign,
Hubspot, Klayvio, and MailChimp for email
marketing
• Utilized Google Analytics, Microsoft Excel,
SEMrush & SEO tools, and Keyword
Planner for analytics
EDUCATION
Advanced Diploma in Mastering Elite Digital
Marketing for consultants
Diploma in project management
Google Certificate in Digital Marketing
Google Analytics Certificate
YouTube and Video Marketing Skill Up
Certificate
HTML & CSS Skill Up Certificate
STRENGTHS
Personal Attributes
Disciplined, possessing professional and
organizational skills, honesty/integrity, selfmotivated, exceptional interpersonal and
communication skills, time conscious, creative
and analytical thinker, team player, accurate
and flexible, works under minimum
supervision, able to deliver under pressure with
good leadership skills.
LANGUAGES
English
Native
Kiswahili
Native
French
Beginner
Chinese
Beginner
EXPERIENCE
HAIRFAB UK (Nov 2021-May 2024)
•
Executed PPC advertising campaigns to
drive traffic and conversions to the
company website.
•
Implemented email campaigns to
engage and nurture leads through
personalized and targeted messaging.
•
Optimized SEO strategies to improve
search engine rankings and increase
organic traffic.
•
Created engaging and informative
content to attract and retain customers.
•
Analyzed data from Google Analytics to
make data-driven decisions and improve
marketing performance.
•
Developed social media strategies to
increase brand awareness and
customer engagement.
•
Designed and managed Wix website.
KHADIJA FRANKLIN HEALER (Nov 2021May 2024)
•
•
•
•
•
•
Managed various social media platforms
to increase brand visibility and
engagement.
Executed targeted email marketing
campaigns to drive customer acquisition
and retention.
Created engaging and relevant content
to attract and retain a loyal audience.
Optimized website content for improved
search engine rankings and visibility.
Launched successful ppc campaigns to
generate leads and increase
conversions.
Designed and managed wix website.
FINECRAFT WOODWORK (Feb 2019-Jan
2024)
• Engaged followers through interactive
and creative social media posts.
• Utilized graphic design skills to produce
visually appealing content for various
social media platforms.
• Managed successful social media
campaigns from concept to execution.
• Created and maintained a detailed
content calendar to ensure timely and
relevant posts.
• Handled community management by
responding to queries and feedback in a
professional manner.
• Generated analytics reports to track
social media performance and optimize
strategies.
LABEL 15KE (Aug 2021-Aug 2023)
• Designed and executed engaging email
campaigns to drive customer
engagement and loyalty.
• Optimized website content and structure
for improved search engine visibility.
• Managed social media platforms to
enhance brand presence and increase
follower engagement.
• Implemented content marketing
strategies to attract and engage target
audiences.
• Designed and managed wordpress &
shopify site.
• Launched successful ppc campaigns to
generate leads and increase
conversions.
SKILLS
*Shopify
*HTML
*WordPress
*CSS
*Wix
*Active Campaign
*Google keyword
planner
*Google Analytics
*Mailchimp
*Microsoft Office
*Hubspot
*Hootsuite
*Klayvio
*Sprinklr
*SEO
*Crowd fire
*SEMrush
*Adobe suite
*Ahrefs
*Atlas
*Canva
*Cap cut
PASSIONS
Travelling
Swimming
Listening to Music
Reading Novels
REFEREES
1. Gladys Gikandi
IG/Fb/TikTok/YouTube: Label15_ke-2. Khadija Franklin
IG/FB: hairfab_uk-3. Peter Mwangi
IG/FB/TikTok: finecraft_woodwork-
