BEE CALUYADE LARA
As a digital creator, I am very passionate about
social media and have worked with several brands
and organizations locally and internationally.
CONTACT
JOB EXPERIENCE
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Digital Marketing Specialist
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CanineBioDynamic | Mar 2024 - Sep 2024 | Project Based
Tarlac, Philippines
beecaluya.com
Supported CanineBioDynamic, a company offering hempderived CBD products for pets, with various digital marketing
initiatives.
Responsibilities included:
Email Marketing & Automation (Klaviyo): Designed
engaging email campaigns using Klaviyo to nurture leads,
EDUCATION
promote products, and drive sales for CanineBioDynamic.
Master of Arts in Education
Major in English
eye-catching reels and provided social media support to
Tarlac State University |
July 2017 - 2019
Social Media Content Creation & Management: Created
increase brand awareness and engagement.
Content Management System (CMS) Management:
Scheduled blog posts and maintained website accuracy by
AB Communication
updating product information on CanineBioDynamic's
Tarlac State University |
website.
June 2012 - Jul 2016
SKILLS
Oral and Written Communication
Virtual Assistance
Graphic Design
Content Creation
Social Media Management
General Admin Tasks
Email Outreach
REFERENCE
Freelance Web and Graphic Designer
Brigitte Spurgeon | Dec 2023 - Jun 2024| Project Based
Provided creative and technical expertise for Brigitte
Spurgeon's health and wellness brands (Devote21, Metabolic
Pathway Strategy, Holistic Healing Strategy).
Projects included:
Front-End Web Design (Kajabi): Designed user-friendly and
visually appealing web interfaces using Kajabi's no-code
platform.
E-book Design (Amazon Print on Demand): Created
professional and engaging ebooks for Brigitte's brands,
ensuring optimal formatting for Amazon's self-publishing
service.
Zarina Celis
Marketing Collateral Design: Developed marketing
Former Marketing Head, Offshore Virtual
materials for Holistic Nutrition for Malaysia, promoting their
Assistants
services and brand message.
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JOB EXPERIENCE
Marketing Assistant & Social Media Manager
Offshore Virtual Assistants | Feb 2022 - Oct 2023
Leveraged digital marketing expertise to manage social media presence and create
engaging content for a virtual assistant company (OVA) and its clients (Wilson & Gilkes,
Your Unique Occasion, All Colour Supplies)
Responsibilities included:
Social Media Strategy & Management: Developed and executed social media
content calendars, optimized profiles for maximum reach, and scheduled posts across
various platforms to grow brand awareness and engagement for OVA and its clients.
Content Creation & Curation: Researched and created engaging social media
content aligned with brand voice and target audience, while also conducting
competitor analysis to inform OVA's overall marketing strategy.
Recruitment Support: Conducted background checks and interviewed potential
candidates to streamline the hiring process for OVA.
Early Childhood Education & Wellness Social Media Coordinator
Bonkers Beat | Jun 2020 - Dec 2021
Developed and executed a comprehensive content strategy focused on early childhood
education and wellness for Bonkers Beat.
Responsibilities Included:
Social Media Management & Strategy: Created engaging content and managed
their social media presence across YouTube, Facebook, and Instagram. Additionally,
optimized these platforms to maximize reach and audience engagement.
Public Relations Marketing Assistant
Pink Pearl Public Relations | Jan 2020 - Jan 2022
Supported Pink Pearl PR in crafting and executing successful public relations campaigns
for their clients.
Responsibilities included:
Social Media Strategy & Management: Scheduled and managed social media
content for Pink Pearl PR's clients, ensuring brand consistency and audience
engagement.
Brand Research & Outreach: Conducted in-depth brand research to identify target
audiences and media outlets. Developed and executed outreach strategies, including
cold email campaigns, to secure positive media coverage for clients.
Content Creation: Crafted compelling articles for Pink Pearl PR's clients, effectively
communicating their brand message and value proposition.
TOOLS:
Canva
Wave Apps
Kajabi
Google Suite
Loom
Wordpress
Trello
Toggl
Capcut
Infinity
Later
Photoshop
Teamwork
Planoly
Etsy
Trello
Meta Business Suite
Klaviyo
