Becky Ogbar

BECKY OGBAR CREATIVE WRITER PROFESSIONAL SUMMARY I'm a creative writer with a solid background in digital media, content writing, and storytelling. I love transforming ideas into engaging messages that connect with people, through sharp copy, articles, website copy, blogs, scripts for videos. As someone who adapts quickly and collaborates seamlessly across teams, I always deliver work that resonates with various audiences. I'm excited to bring my strengths to fast-paced communication environments where clarity and connection are valued. CORE SKILLS ● Content Writing & Editing ● Content Strategy & Planning ● Social Media Campaign Management ● Copywriting & Proofreading ● SEO & Analytics Integration ● Brand Voice Development ● Cross-Platform Communication ● Community Management ● Email marketing PROFESSIONAL EXPERIENCE Zlocan Technologies Social Media Copywriter • Developed promotional videos and visual content with the design team, boosting brand awareness. • Curated monthly calendars to maintain a reach of 5k monthly • Drove audience interaction through community-building initiatives and content-led engagement. MEER Volunteer blog writer • Write articles on lifestyle, travel, emotional wellness and other topics. • Create engaging, reader-friendly content aligned with the blog’s themes and voice. Klarecon Content Writer • Ghostwrote listicle-style articles used on MSN for various niche websites • Adapted content tone and structure to fit different audiences and brand voices. • Proofread and edited articles to maintain quality, coherence, and editorial standards. Educify SEO Content Writer • Conducted keyword research and implemented SEO strategies for blog posts, web page content, and Substack articles. • Created engaging, search-optimized content tailored to diverse audiences. • Boosted organic engagement and audience growth through strategic content planning. WorkPro Africa (June - October 2024) Content Creator / Writer • Produced social media copy, video scripts, and platform-specific content to align with brand goals. • Optimized writing workflows for timely, high-quality delivery. Catalyst Careers Content Writer & Social Media Manager • Executed multi-platform campaigns that increased audience engagement. • Crafted tailored posts for Twitter and LinkedIn based on analytics and market research. Canesavy Digital Email marketer • Managed an email list while maintaining strong engagement and low unsubscribe rates below 1.5%. • Delivered campaigns with consistent open rates ranging between 20%–40%, outperforming common industry benchmarks. • Achieved click-through rates up to 7.5% on high-intent campaigns by optimizing subject lines, content flow, and CTAs. • Crafted and executed multiple email sequences that consistently drove opens above 25% and improved overall list responsiveness. • Managed the instagram community, creating daily conversations and fostering interactions, responded to comments and DMs for brand inquiry, collaborated on UGC campaigns. Wrights Resumes & Connections Blog writer (internship) • Wrote articles for the websites and worked to conceptualize ideas and questions in the job market. PROFESSIONAL DEVELOPMENT ● Social Media Marketing Certification – HubSpot ● Master Your Brand Voice – Semrush ● SEO Certification – HubSpot ● Social Media Marketing – Semrush ●Technical writing one & two – Google