Beatrice Kiprono

BEATRICE KIPRONO --Nairobi, Kenya PROFILE Highly organized and versatile professional with over 7 years of experience in Human Resources, Administration, and Customer Service, now expanding into Email Marketing and SEO. Dedicated to optimizing business processes, improving client and employee relationships, and delivering high-quality results. Skilled at combining creativity with data-driven strategies to boost online visibility and customer engagement. WORK EXPERIENCE HR & Admin Specialist (January 2022 - Present) Freelance • Manage employee records, payroll, and performance management for small and mid-sized businesses. • Conduct recruitment processes, including posting job ads, screening candidates, and coordinating interviews. • Provide administrative support, including data entry, email correspondence, and managing schedules. • Maintain high levels of accuracy in data handling and documentation, ensuring compliance with company policies. Email Marketing & SEO Specialist (July 2023 - Present) Freelance • Create and manage targeted email marketing campaigns to increase audience engagement and conversions. • Utilize tools like Mailchimp and MailerLite for campaign design, automation, and performance tracking. • Conduct keyword research and optimize website content for better search engine rankings using Google Keyword Planner and Yoast SEO. • Implement on-page SEO strategies to improve organic search visibility and enhance web traffic. Customer Service Representative (May 2015 - November 2017) Freelance • Provided high-quality customer service by addressing inquiries and resolving complaints via phone, email, and live chat. • Managed customer accounts, processed transactions, and maintained accurate records of all interactions. • Collaborated with the technical support team to ensure timely solutions for customer issues. EDUCATION Tshwane University of Technology (2011 - 2013) South Africa Bachelor of Human Resource Management Max Business School (Ongoing) Online Certificate in Digital Marketing Save The Children (May 2024) Online Certificate in Proposal & Report Writing SKILLS Email Marketing SEO (Search Engine Optimization) Customer Service Editing & Proofreading Project Coordination Data Entry & Management Administration Human Resource Management