BAYODE OLORUNDA
Lagos, Nigeria |-| - | LinkedIn
PROFESSIONAL SUMMARY
Bayode is a marketing and communications expert with over 6 years of experience in initiating, conceptualizing,
negotiating, managing, and leading highly-innovative initiatives in creating competitive advantage. Experienced in
project management, digital strategy, brand management, digital design, photography, and web development. He
has a track record of managing and delivering optimal brand identities that align with clients' goals and values, as
well as contributing to the growth and success of the team and organization. He has built and managed brand
solutions for organizations boasting a portfolio of over ₦50,000,000.
WORK EXPERIENCE
HRM Consultants International
Head of Communications
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Managed cross-functional efforts across a range of internal stakeholders (Finance, Legal, Project etc.) and
external financial institutions to achieve operational excellence, improve reliability, and ensure
performance and scalability to meet business needs. This meticulous coordination fostered strong
relationships with stakeholders and upheld compliance standards.
Designed and implemented web development processes to improve documentation and minimize
downtime by 25%.
Improved business partnership process pipeline through investment advisory and prospecting strategies
to increase customer acquisition and retention.
Studied market trends, analysed data and market insights to deliver business expenditure strategies
reducing cost inefficiency up to 15%. This initiative successfully saved the company over ₦10,000,000
naira annually.
Bake 4 Me Africa
Business Development Executive
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Lagos, Nigeria
May 2016 – August 2017
Launched and directly supervised products and projects for clients, including Toyota, Medview Airlines,
AEDC, Seamans Schnapps (GOL), and May & Baker.
Incubated innovative ideas and rallied cross-functional teams towards opportunities resulting in a project
portfolio of over ₦40,000,000.
Managed user research team; user experience mapping and prototyping. Building intuitive and engaging
experiences that enhanced user satisfaction and drove conversions by over 75%.
Directed creative design and development for web/interactive and optimized adverts built on data from
customer experience which in turn led to high traffic and page views
Prime-Star Enterprises
Administrative Assistant
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Lagos, Nigeria
August 2018 – October 2018
Served as the help desk for crisis management, user support, and error handling regarding physical and
digital assets.
Developed rapport with clients and generated repeat business through a friendly attitude and extensive
cuisine knowledge
Recorded and analysed customer interactions, processed customer accounts and filed documents to build
effective consumer profiles.
Delivered internal and external communications, organized media initiatives and developed verbal
elements to improve brand awareness resulting in influence increase.
Rosabel
Account Manager
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Lagos, Nigeria
January 2019 – May 2019
Moderated and highlighted creative content, identifying trending topics, potential content, and creators
based on internal content trends
Assisted with the development of standards applied to track, monitor, report, resolve or escalate issues;
served as the primary point of contact to support staff and customers reporting issues, requesting
information, access, and other cash control services.
Supported data handling with reporting and web tracking systems to boost overall data reliance and
efficiency within the organization.
Served as the primary point of contact to support staff and customers reporting issues, requesting
information, access, or other services.
Wave Academy
Social Media Manager
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Lagos, Nigeria
June 2019 – Present
Established customer loyalty through a systemic, process-driven approach to partner outreach and
relationship management to grow direct revenue by over 14%.
Conducted research and analysis on financial markets, industry trends, and specific investment
opportunities to support decision-making processes strategies with an 85% accuracy in financial models
built on related data.
Delivered internal and external communications, organized media initiatives, and authored verbal
elements to improve brand awareness resulting in a 35% influence growth.
Supported data management with research, reports, and web tracking systems to boost overall data
reliance and efficiency within the organization.
Robert Taylor Media
Public Relations Assistant
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Abuja, Nigeria
February 2021 – Present
Lagos, Nigeria
June 2015 – January 2016
Served as the primary point of contact to support staff and customers reporting issues, requesting
information, access, or other services
Reduced manual asset management by 30% by implementing a web user management tool, while
ensuring the continuation and enhancements of services
Implemented web payment processes to improve documentation and minimize downtime by 25%.
Resolved high volumes of customer complaints, provided appropriate solutions and alternatives in fastpaced environments
EDUCATION
Bachelor of Arts, Advertising and Marketing Communications, University of Bedfordshire Bachelor of Science,
Mass Communications, Redeemer’s University
CERTIFICATES AND COURSES
Digital Marketing Strategy (DMS), O2 Academy Integrated Brand Experience, Orange Academy Certified Design
Professional, Abinibi Creative Academy Digital Marketing Fundamentals, Google
SKILLS & TOOLS
Technical Skills
Negotiation
Presentation
Account Management
Financial Analysis
Graphics Design
Web Development
Digital Strategy
Public Relations
Cross-functional Team
Leadership
Critical Thinking /
Analytical Reasoning
Business Development
Market Research
Tools
Office 365
Photoshop
Lightroom
Corel Draw
Canva
Calendly
WordPress
TikTok
LinkTree
Instagram
Facebook Marketplace
