Batul Resheq

- Batul Resheq www.batul.me D I G I TA L M A R K E T I N G M A N A G E R ABOUT ME I am a seasoned Marketing Manager with almost ten years of professional experience in digital and content strategy, business development and marketing for industry leaders in skincare, automotive, b2b, education & logistics sectors. I have an in-depth knowledge of web strategy, web content management, website development and conversion optimization. As a skilled project manager, I have over eight years of experience coordinating, planning and delivering all aspects of complex web projects and system deployments. I have demonstrated success in leading and managing international and cross-functional teams while maintaining a cooperative and motivated leadership style. I am proud to say that I designed a career path for me to create and learn as much as possible in a short amount of time. I have gained valuable insights into various organizational structures, both marketing agencies and corporate marketing departments. I have worked for big corporations like NIVEA, Nestlé, BMW or TUI and also helped startups to position, market, and launch their products and services to gain growth. For the last 4 years, I chose the entrepreneurial route. I have been an independent freelancer, a digital nomad and lately an aspiring entrepreneur with my own business called Website Counseling. ABILITIES EXPERTISE Marketing Strategy Marketing Automation Analytics & Reporting Project Management and Team Lead Website (Re-) Launches Platform and campaign rollouts Campaign Management HTML, CSS UX, Wireframing, Design SKILLS Full knowledge of all digital marketing channels to handle the complexity of today’s marketing world. Experience working with several marketing tools like Google Analytics, Google Ads Manager, Hubspot, Salesforce, Mailchimp, Facebook Ads Manager, Hootsuite, aHrefs, etc. Demonstrated success in developing and improving processes on a global and local level for better internal infrastructure. Strong project manager used to working with timelines, budget restraints and being in charge to translate feedback and input into requirements. Analytical thinker with a problem-solving and can-do attitude. Good technical understanding and knowledge of several Website systems like Wordpress, Sitecore, Shopify, Magento, etc. Treasuring and cultivating a clear and excellent communication style. Leadership and management of cross-functional teams with a positive and supportive environment. Page 1 of 3 ACHIEVEMENTS Defined the content creation process for BOSCH Home&Garden as part of their restructuring program for the global and local marketing teams. Managed the onsite and offsite team for the NIVEA international website rollout. Implemented a new communication process to prioritize bug fixing vs. new implementations. Successfully established the regional B2B marketing department for Europcar Germany with a yearly revenue growth of 30%. Set up my own company Website Counseling while relocating from Germany to Hong Kong. After only 2 months, I successfully acquired paying clients, talked at events on a regular basis and was part of the UX-conference Service Design Hong Kong. Onboarded the new client BMW for the agency Jung von Matt and defined new processes for the global marketing account. Helped SMEs and startups to set up a marketing strategy for growth and managed all marketing channels to achieve results. My analytical and data-driven approach led to insights to find the best marketing channels at a faster pace. Successfully launched, managed and optimized 50+ website projects for multiple clients and industries which led to a lower bounce rate and a higher Conversion Rate. FREELANCE PROJECTS 11/19 - PRESENT WEBSITE DEVELOPMENT LEAD // GLOBAL CENTER FOR GOOD CONVERNANCE IN TOBACCO CONTROL (NGO IN BANGKOK) Fully in charge for the strategy, development and content management for the eLearning platform with my team of freelancers. Management of the internal and external team. (The platform is not live yet.) 03/18 - 05/19 W E B S I T E S T R AT E G Y & P R O J E C T M A N A G E M E N T / / A . H A R T R O DT G M B H , HAMBURG Succesfully managed the relaunch of the international website. I put together the team, defined the requirements and guided the client and the team through the relaunch process. 05/18 - 03/19 P R O C E S S A U T O M I Z AT I O N A N D C O N S U L T I N G / / C O D E , U N I V E R S I T Y O F APPLIED SCIENCES, BERLIN I analyzed, optimized and automated the student and application processes which significantly reduced the manual effort of the team. I also worked as a consultant for the relaunch of the student intranet. We set up agile processes and a prioritized roadmap to relaunch the core platform within three months. 09/17 - 02/18 S T R AT E G I S T A N D P R O J E C T M A N A G E R / / H O N E Y, H A M B U R G / / C L I E N T : BOSCH HOME & GARDEN Strategist for the new content platform "All About DIY“. Set up the reportings for the platform, social media channels and SEA. Managed the social media and content creation team. Was in charge to roll out the new Content Marketing Platform Percolate for the international team. Page 2 of 3 01/18 - 07/18 M A R K E T I N G M A N A G E R / / B I K I N I I S L A N D & M O U N TA I N H OT E L S , M A L L O R C A I was in charge to coordinate all marketing activities for the hotel opening. I managed the launch of the website with the web agency, set up all social media channels and defined the channel strategy. After only 2 months, the marketing results achieved the goal of the daily average booking rate. 06/17 - 08/18 FREELANCE CMO // U-2-ME, LONDON As CMO, I defined and managed the marketing strategy and all activities to gain traction for the startup. I successfully grew the number of beta testers by 80% in 6 months, increased the website traffic by 23% and got a higher social media reach on Facebook and LinkedIn. 03/16 - 09/16 P R O G R A M M A N A G E R / / S A P I E N T N I T R O, C O L O G N E / / C L I E N T : N I V E A I was part of the onsite team to roll out the new website for several countries and simultaneously plan and create new features. Managed the communication between the client, the onsite-team and the developers in India. Established the User Journey as a central point to define and prioritize new feature requests for the website. 01/16 - 03/16 S E N I O R P R O J E C T M A N A G E R / / J U N G V O N M AT T / / C L I E N T : B M W I was in charge of onboarding BMW by reviewing the old agency processes and defining new processes to facilitate content creation and web development on an international level. At the same time, I was managing the launch of the campaign for a new car model. CAREER HISTORY 2019 - PRESENT FOUNDER OF WEBSITE COUNSELING As the CEO and founder of Website Counseling, I combine my data-driven and analytical approach with my knowledge of design, UX and web development. My team and I create websites that generate real results. 2016 - PRESENT F R E E L A N C E D I G I TA L M A R K E T I N G M A N A G E R As a freelance Marketing Manager, I work with SMEs and marketing agencies to help them achieve their marketing objectives. 2013 - 2016 BRAND MANAGER B2B // EUROPCAR GERMANY I successfully initiated and established the new B2B marketing department where I was in charge of the strategy and all aspects of the B2B-marketing, advertising, and e-commerce. In two years, I grew the one-person show to a team of three and established a strong collaboration with the sales team. 2011 - 2013 D I G I TA L P R O J E C T M A N A G E R / / F I S C H E R A P P E L T, F U R O R E & F O R K U N S TA B L E M E D I A H A M B U R G , G E R M A N Y I was seamlessly managing multiple project teams of designers, developers, and content editors to successfully realize web projects and digital campaigns while being the primary point of contact for our high profile clients. Clients (excerpt): TUI, OTTO, CosmosDirekt, HanseMerkur, tesa, Bistrol-Myers Squibb, TetraPak Page 3 of 3