Basetsana Moloto
Pretoria, Gauteng
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PROFESSIONAL SUMMARY
I am a communications major and self-taught digital marketing manager and have
worked in the fields including marketing, social media, project management, as well
as copywriting. I excel in managing groups of people, managing creative
processes, turning concept into action, and am very fussy about grammar and the
overall sound of written content. I pride myself in maintaining a willingness to learn
and expand myself in the work place.
COMPETENCIES
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Excellent use of Microsoft Office programs and iOS programs
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Softwares: MS Word, Power point, Excel, Canva, Hootsuite, Sprinklr, HubSpot,
Monday.com, Todoist, Asana, TweetDeck, Slack
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Innovative and analytical
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Strategy development and campaign management
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Public Relations, Communications, Media Relations
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Strong Leadership skills and problem solving
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Self motivated and results oriented
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Excellent written and oral communication and interpersonal skills
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Events and Project management
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Strategic Communications, and Stakeholder Management
WORK EXPERIENCE
Asha Interactive Group – Johannesburg
Marketing and Social Media Manager (2020 – 2021)
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Drawing up lead reports post extensive brand online-presence research to
conduct a comprehensive recommendations report of all the issues, positives,
and growth points of brands that we can execute on
•
Drawing up sales proposals to clarify potential brand positioning through
continuous research, strategy, and attention to detail in content
development
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Curating social and digital media accounts original content to boost
community, views, engagement, and overall sales
•
Managing social and digital media strategy, calendar, community
engagement, social media guidelines, customer feedback, and distribution
channels (Facebook, LinkedIn, Twitter, Instagram, YouTube)
•
Continuous client account improvement management, relationship status
management, and solutions finding through stakeholder feedback, and
business advisory
•
Curating and writing all copy and socials content (blogs, emails, website)
RSM Verve - Johannesburg
Consulting Communications -)
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Curated company start up documentation (Business plan, company profile,
internship program documentation, etc.)
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Guided and assisted on company social media strategy, content creation,
and management
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Managed company stakeholders' acquisition and vision implementation
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Managed continuous social media content and accounts for clients
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Planned and executed company events
Life Lessons for Little People – Pretoria
Communications Manager (2018)
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Created social media platforms and accounts (Facebook, Instagram)
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Created and managed social media strategy, content
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Planned and managed book launch
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Arranged and managed media relations (radio interviews, newspaper
articles, etc.)
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Arranged and involved of City of Tshwane for event management assistance,
media positioning, and financial support.
Dikgang Moseneke Book Launch - Pretoria
Event Projects and Communications Manager (2016 August – November 2016)
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Planned and managed events (Asana, Trello)
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Managed administrative and office organizational requirements
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Managed project budget (Monday, Asana)
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Procured and managed event venues, service providers, and suppliers,
entertainment, etc.
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Drew up post event budget analysis
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Managed media access and availability for events
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Sent out invites and managed overall administration and communications
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Managed during event stakeholder comfort (food, drinks, seating, etc.)
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Managed events general marketing and social media presence
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Organised event security and Presidential security management
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Ensured event JOC compliance
SJS Moseneke Educational Foundation Educator’s Awards - Pretoria
Event Projects and Communications Manager (January 2016 – May 2016)
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Drew up event plan, program, and budget, and profile
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Administrative management
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Managed communication between trustees and event organisers
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Managed event invites and administered attendees’ communication
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Procured and managed all event service providers, suppliers and participants
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Drawing up of post event budget analysis
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Administering overall organisation communications
Coolerboxinday Holdings - Pretoria
Event Projects and Communications Manager (2014 – 2016)
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Assisted in event planning and administration
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Drew up event profiles
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Managed communication between the executive officers and general staff
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Managed event marketing and social media (Facebook, Instagram, Twitter,
Hootsuite, TweetDeck)
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Managed day-to-day office administration and communications
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Arranged and managed event staff, service providers, suppliers,
entertainment, and event access
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Managed event media interviews, activations, and accreditation
EDUCATION
Alison (September 2024) - Diploma in Marketing Management
Google Digital Academy (Skillshop) – January 2023 - Google Display Ads Certificate
Prof. Dr. Marcelo Machado Fernandes - January 2023 - Lean Six Sigma White Belt
Certificate
Himalaya Secondary School - 2009 - Matric (Grade 12)
NB: References available on request
