Basem Mosallam
E-Commerce & Digital Marketing Manager
10 Years as Digital Content & Marketing Architect
SUMMARY
Co-building up the digital presence of SMEs in different fields of
business via content creation & digital marketing techniques to get
leads and scale-up.
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CONTACT INFO
(--PORTFOLIO
basemmmosallam.contently.com
CAREER INTERESTS
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E-Commerce
Wide scope of digital marketing know-how from managing a
web presence, social media channels & ads from scratch.
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E-Learning
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Media Production
Delivered content in different types (written, visual and
audible) for +15 digital projects (web, mobile, and social
media), in Arabic and English for creative, business, and
technical purposes.
EXPERTISES
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Managed 10 teams of content creation & digital marketing at
different work environments, 5 of them on a remote basis.
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Coordinated the roles of (Content writers, Typests, Data
Gathering, Proofreading, Translators, Graphic Designers,
Photographers, Video Editors & Animators, SEO, UI/UX
Designers, Programmers, and Digital Marketers).
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Marketing Strategy
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Data Analysis
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Content Creation
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Team & Project Management
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Advanced Online Research
SKILLS
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Online Sales
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Customer Support
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Data Gathering
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Content Management (CMS)
EXPERIENCE
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Content Optimization (SEO, ASO,
E-Commerce Manager,
AlwahWDusur Toys — (Co-Founder)
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MAY 2019 - PRESENT | eCommerce, Manufacturing
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Customer Support
Alwah W Dusur (E-Commerce platform to sell personalized wooden toys).
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Business & Technical Analysis
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Photography & Video shooting
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Graphic Design & Art Direction
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Extensive background of entrepreneurship Ecosystem and
SMEs in MENA & GULF regions, plus co-founding startups.
ACCOMPLISHMENTS:
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Achieved the breakeven point after 18 months of digital
Digital Ads Management (Google,
Facebook & Instagram)
organic content marketing strategy and techniques.
AWARDS
Handling all marketing and e-commerce operation pillars
3rd place prize for Best Arabic Digital
(content creation, digital marketing, CRM & online sales,
Content Platform adds value to Arab
store management).
users; (netknowlogy.net); Arabic Digital
80% of product sales through organic content marketing and
Content Competition, ITU (International
unique CRM, 20% via media buying and promotions.
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SEM)
+15K conversations of potential & actual leads (B2C & B2B)
with 98% of customer satisfaction.
Telecommunication Union). (April 2014)
Content Production & Marketing Manager,
SmarTech IT Solutions, SDN
LANGUAGES
Arabic:
JUNE 2016 -JULY 2019 | Software
Native and Excellent Tongue
[SmarTech IT Solutions] (Software house creates
global digital publishing solutions of multimedia libraries for web & mobile).
English:
Intermediate A - Conversationalist
(British Council Online Test - 2020)
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Managed and delivered +10 projects of massive content
production for web platforms and mobile apps, in a timely
delivery manner.
Succeeded to train my team (7 members) (editors, typists,
proofreading, translator, and g.designer) in 3 to 6 months to
work on content creation, distribution, and digital marketing to
build the company’s web presence and generated 2 sales leads.
Writing detailed descriptions (in Ar & En) for +10 mobile apps on
(Apple-Store & Google Play) based on well-designed visuals and
ASO techniques, which raised them from 100K to 1M downloads.
TOOLS
Content Creation and Optimization:
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Canva
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Feedly
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BuzzSumo
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SocialBakers
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G. Alerts
Digital Marketing Manager,
InternsValley GmbH — (Co-Founder)
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G. Trends
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Hashtagify
JAN 2016 - JAN 2018 | Recruiting
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Gifmaker
[InternsValley.com] (Matchmaking platform for tech
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SEOptimer
startup companies in Germany to hire interns and trainees of students and
fresh graduates based in the MENA region to work remotely).
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Yoast
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Online Research:
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Reached the financial break-even point within 2 years of
digital operations tactics with my team (8 members).
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Built the 1st version of a full platform on CMS from A to Z.
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Built a startup bank of +1000 companies & Influencer people
of Entrepreneurship in Egypt, UAE, and Germany.
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Partnered with (icecairo) & (enpact) to sponsor our project.
Senior Content Creator,
Danat Ventures FZ LLC (owned by Argaam)
JUNE 2015 - DEC 2015 | Journalism
[Arqaam Digital] (Portal for Internet and technology news and reports in
Arabic, to keep GULF internet users updated with an easy language).
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Google Custom Search Engines
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Data scraping online tools
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Online databases
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Deep web
Building a database of common student activities clubs in 28
universities to reach out to university students.
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Built a bulk of green content (+100 technology reports and
opinion articles; Examples here) optimized for SEO, which
Content Production & Management:
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WordPress - WooCommerce
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Odoo
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Magento
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Shopify (Trial Version)
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Etsy (Trial Version)
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Joomla
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Drupal
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Ghost (Markdown writing)
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Dashboards by: HTML, ASP.NET,
Bootstrap and PHP.
contributed to growth hacking strategy and contributed to
raising “Argaam Digital” platform rank and authority 3
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Google Site
times to top search results among Arabic tech news portals.
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Google Play Console
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iTunes App Store Connect
Content Creation Manager,
NetKnowLogy — (Co-Founder)
Digital Marketing:
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DEC 2013 - JUNE 2015 | eLearning
Facebook, Youtube, Twitter,
[NetKnowLogy] (Internet literacy and app reviewing
portal help Arab new internet users get the most value out of the web in
work, learning, starting a business, or being tech-savvy).
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Co-generated content of articles and guides with my team (3
members) that were rated at 1st Arabic search results related
Instagram, Linkedin, Firebase
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Ads
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The platform honored ITU 3rd place prize for Best Arabic
Digital Content Platform that adds value to Arabian users.
Content & Community Manager,
Istebdaa' Consulting & Services LLC
MARCH 2013 - DEC 2013 | Crowdfunding, Innovation
[Yomken.com] (Open innovation Think-Tank and Crowdfunding platform to
support Arab youth innovative products and solve Egyptian craftsmen's
challenges via low-tech solutions).
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Created Co-Identity and unique voice tone of the brand.
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Applied growth-hacking techniques for content distribution
that raised as 1st Google search results about (crowdfunding
& Open Innovation platform in MENA).
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Adobe Photoshop
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Adobe Illustrator
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Adobe Flash (Animation)
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Sony Vegas
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Sound Forge
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Audacity
Project Management:
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MS Project
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Gantt
Customer Relations Management:
Hubspot
campaign" for social media with other 5 partners helped
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Streak CRM
Yomken expand 3 times online.
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Bitrix24
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AirTable
designed
a
"participatory
Co-Building a database and community of innovators to
JAN 2009 - DEC 2012 | eLearning
[Internet Life] (Educational social enterprise supports
college students to utilize web and social media in a professional career
path via digital literacy webinars and on-ground workshops).
Business / Technical Analysis:
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Marvel app
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Zeplin
Team Management & Communication:
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Asana
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Rock
Co-created content and materials for +5 workshops (like
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Trello
Internet Life). 50+ attendees per workshop.
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TeamViewer
1st to create a blog around MOOC learning portals and it
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Slack
boomed on social media.
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G. Design, Audio and Video Editing:
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and
Content Developer & Operations Officer,
Internet Life Initiative
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MailChimp, G. My Business
marketing
Initiated
contribute to solving challenges on the platform
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Moderation: Hootsuite, Buffer,
SurveyMonkey, Typeform,
Initiated partnership to build (native ads-based content) for
(Hsoub) network as the first revenue stream.
Ads: FB Business Manager &
Pixel, Google AdWords, Linkedin
to getting a job & freelancing. Here is a sample: (netknowlogy)
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Insights: Google Analytics,
Built partnerships with B2B (like Microsoft Egypt) and B2G
(e.g: Ministry of Youth) to sponsor our activities.
COURSES
EDUCATION
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2006 - 2010
Bachelor of Business Administration,
Faculty of Commerce, Ain Shams University.
Certificate | Google - Coursera,
2021 (ongoing)
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PROJECTS & FREELANCE
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Trainer, 2019
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Concept and Copywriter,
(Jelllow Studio) — Freelance
[Jelllow.com], Motion-Graphics Studio.
Content Creation Team Lead,
(Icons Solutions Provider) — Project-based
Internet Research Specialist
Certificate | AIRS Association,
2016
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Advanced Online Search |
Google, 2015
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Data Gathering and Analysis |
School of Data, 2015
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2019
Project Management
Fundamentals | PMI House
Lead the content creation team to generate content for web and social media
channels to 8 accounts at [Icons Solutions], Digital Marketing Agency.
Instructional Training
Development (ATD) | The
[town4one], Co-working space at Sheikh Zayed City.
Delivered many pieces of creative content and copywriting for videos of
Content Marketing Principles,
CMI, 2019
Refining the content marketing strategy and creating new growth tactics for
2016 -2019
E-Commerce Principles |
E-Business School, 2019
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2019 -2020
Digital Marketing Professional |
FWD - Udacity, 2021
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Content Marketing Strategist,
(Town4One) — Part-Time
Data Analytics Professional
Egypt, 2014
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Advanced Marketing
Management Diploma | Revive
Digital Project Manager,
(Etijah Foundation) — Project-based
Consulting, 2010
2014
Managed the project from an idea to being an online ready to use
as a fully-featured matchmaking gate. [Jiwar.org] Community Development
vacancies for volunteers based on a rewards system platform.
PERSONAL INFO
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Live at: Sheikh Zayed City, 6th of
October, Egypt.
Accelerator Program Manager,
(Innoventures) — Internship
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Military Status: Exemption.
2013
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Marital Status: Married.
Set a full strategy and timeline of [Innoventures] acceleration program (including
potential partners, participants, and awards) to build an effective capacity-building
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Birth Date: 1 / 1 / 1989.
journey. | Venture Capital Firm, Tech Accelerator
Graphic Designer & CopyWriter,
Freelance
2008 - 2014 | Creative & Marketing Communication
Building full corporate Identity, designed different types of BTL activities "brochures,
flyers, and magazines... etc." in addition to photography, product styling, video
shooting, and editing. Examples, here.
