Barsha Mishra

Barsha Mishra Zur Schmiede 28, 33098 Paderborn, Germany --https://www.linkedin.com/in/barsha-mishra/ Profile Summary: A Senior SEO Specialist with over 5 years’ experience, capable of developing and implementing effective SEO strategies with the goal of producing high organic rankings on major search engines and generating increased targeted web traffic. Work Experience: ONEINDIA, Bangalore (www.oneindia.com) Role: Senior SEO Specialist        Optimizing Oneindia portals (FilmiBeat & Native Planet) for Google News & Organic Growth. Creation of Google News Sitemaps, XML Sitemaps, Schema & Robots. Observing & minimizing Google search console crawl errors, 404 errors, amp best practices, indexing. Prepare documentation and hold presentations for content, technical & product team to update them on the latest SEO algorithms & developments. Recommend and execute strategies for content development in coordination with SEO goals general and keyword specific. Organizing meetings with Engineering, design, product, ad operations and editorial teams for audience growth initiatives. Optimization of on and offsite measures to increase SEO KPI’s. RELIANCE RETAIL LIMITED, Bangalore (www.ajio.com) Role: Senior SEO Analyst    October 2017 - November 2018 August 2016 - September 2017 SEO Health Check-up: Crawl errors, crawl & indexing stats, sitemap issues, site speed issues, HTTP status codes, missing or duplicate SEO tags, broken links, internal linking or any other technical issues in the website. SEO Traffic Check-up: Check important SEO metrics including traffic, bounce rate, and conversion rates using Google Analytics. Doing RCA for traffic increase or drop. Liaise with internal teams, external content writers & agency on optimizing SEO content - SEO Meta Tags, Off-page etc.    Tracking Google search engine ranking positions (SERP) weekly. Creating a weekly SEO Performance Dashboard and sharing actionable insights with SEO and other teams. Sending out weekly marketing newsletter, covering updates and the initiatives from the various digital marketing channels (Paid Search, CRM, Affiliates, etc.) Raising issues and managing requirements through JIRA. BANKBAZAAR, Bangalore (www.bankbazaar.com) Role: SEO Analyst       Develop and implement SEO strategies, analyzing and tracking the entire SEO process for Tax Products offered by BankBazaar. Improve the visibility of webpage in Google by creating meta tags, header tags, breadcrumb, URL structure, footer links, left navigation, xml & html sitemap. Create optimized landing page thereby, improving optimization by updating content & implementing image and infographics to drive traffic for the required product. Perform competitor SEO & keyword research. Undertake off-page SEO and link building techniques for generating & analyzing quality backlinks. Creating and maintaining pages on social media platforms for promotion. COMMONFLOOR, Bangalore (www.commonfloor.com) Role: SEO Executive      April 2015 - August 2016 August 2013 - March 2015 Promoting content in various sites by doing Article Submission, Press Release Submission, Document Submission, Directory submission, Social Bookmarking and Blog Commenting to improve quality backlinks. Handling Guest Post Activity & Search Widget for Commonfloor. Promoting business through Business Listing and Classified submission activities. Participating in forum discussions, Yahoo Answers, Quora, Google and Yahoo groups to increase traffic and social awareness. Maintaining daily and weekly Reports on Keyword Ranking and link building activities. Education: Bachelor of Technology -): Biju Patnaik University of Technology (Information Technology), Bhubaneswar, Odisha, India Central Board of Secondary Education Class 12th Examination -): Vikas Vidyaniketan, Vishakhapatnam, AP, India Certification: Google Adwords Certified Member Personal Information: Languages Known: Present Address: Gender: English, Hindi, Odiya (Read, Write, Speak) German (A1 Level – Goethe Institute) currently learning A2 28, Zur Schmiede, Paderborn - 33098 Female Date of Birth: Nationality: 24th July 1991 Indian Appendix: Technical Skills: SEO Skills: On Page Optimization Off Page Optimization Backlinks Generation Guest Posting Tools: Google Search Console Google Analytics Google Ads Google News Publisher Centre Structured Data Testing Tool Moz, Ahrefs, Screaming Frog WordPress Learnings: Website Analysis, Keyword Research, Campaign structuring, Adcopy Creation, Account Set Up, Campaign management, Optimization, Reporting (PPC Training)