Barry Falls Jr

- //-// barryfallsjr.com // Charlotte, NC BARRY FALLS JR Brand Builder // Digital Marketer // SEO Writer SKILLS & STRENGTHS Website Design Research, Writing, and Editing Email Marketing and Automation Blogging, SEO, and Copywriting Editorial Management Social Media Management Content Marketing Graphic Design Program Assessment Ebook Publishing Customer & Client Service Project & Program Management TECHNOLOGY EXPERIENCE Adobe Photoshop Adobe InDesign WordPress Facebook Marketing Instagram Marketing Data Analysis Microsoft Word Microsoft Excel Shopify Mailchimp Kindle Direct Publishing Digital Photography EDUCATION UNIVERSITY OF NORTH CAROLINA AT GREENSBORO Master of Arts // Library and Information Science 2017 // Studied Information Technology UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE Bachelor of Arts // Sociology 2014 // Minor: Journalism Certificate in Business Entrepreneurship FREELANCE CONTENT CREATOR & DIGITAL MARKETER May 2011 - Present • Design websites for consulting agencies, authors, and entrepreneurs that are designed to engage users, attract clients, and automate coversion processes • Craft copy for online entrepreneurs to bring in new audiences and drive traffic to their website or platform KEY ACHIEVEMENTS: • Ghostwrote blog posts for successful podcasters in such fields as entrepreneurship, e-publishing and health • Helped small start-ups understand how to craft captivating SEO content for their audience and build their email lists ATKINS LIBRARY // May 2011 - February 2018 Roaming Services Supervisor • Managed eight part-time employees, who staffed a holistic library service that aimed to assist patrons with resources and programs on a a peer-to-peer level • Oversaw the library’s student billing and assisted college students with assessing their library fines • Worked with other service coordinators to develop standardized training modules for student workers through in-person and online learning management tools • Served on multiple committees that produced the organization’s marketing, outreach, and communications efforts KEY ACHIEVEMENTS: • Created the roaming service program based on in-depth research and years-long assessment methodologies • Presented academic research at five library conferences and authored a chapter of an ACRL book on mobile technology REPORTER & PHOTOGRAPHER // March 2012 - Nov 2013 Yahoo! News • Recruited to report on American politics from a college student’s perspective; attended conventions, conducted in-depth interviews and produced content on regional and national events KEY ACHIEVEMENT: • Won Yahoo! News’ Spotlight Award for Exceptional Storytelling