Barb Trujillo Senior Graphic Designer
Phone:- ● Email:-● Web: www.trujillodesigns.solutions ● Social: www.linkedin.com/in/btrujillo
Great design combines creative, technical and well-developed listening skills.
As a Senior Graphic Designer, my passion for collaboration, brand strategy, and package design,
drive solutions that inspire audience engagement and deliver organizational success.
Leadership
Creative direction
Project management
Sourcing & relationships
Inspirational leader
Organized, efficient, flexible
Marketing
Brand identity
Storytelling
Creative strategy
Consumer packaging
Web & Social graphics
Presentation design
Trade-show booth design
Point of sale design
Technical Skills
Adobe CC & Microsoft programs
Photo editing
Product photography
Working knowledge of HTML
Experience
Freelance
Graphic
Designer
@ Trujillo Designs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08/2019 - Current
Manage client’s creative strategy through social graphics, brochures, fliers, presentation decks, consumer
packaging, and production graphics.
Senior
Graphic
Designer
@
Forney Industries - Welding and metal working products company. . . . . . . . . . . . . . . . . 07/2011 - 08/2019
Member of 18 person company-wide leadership team contributing to revitalizing corporate branding,
consumer product package design, and company culture.
• Lead designer on two new retail brand launches, Forney Hide® and Forney EasyWeld®. Forney EasyWeld® the
most successful product launch in the company's 80+ year history, into 5000+ retail locations, online and big
box stores.
• Collaborated with Executives, Marketing, Sales, Product Line Managers, and Procurement teams developing
the strategic direction, brand alignment, and promotional calendar driving +25% top-line growth.
• Achieved brand consistency of 4 brands across 4000+ product sku’s.
• Executed package redesign of 250+ sku’s to gain two of the companies largest customers, Orgill and
CARQUEST, expanding program into Canada. Resulting in $5M incremental growth.
• Improved department efficiencies 50% by implementing 8 new process improvements. Reducing
department expenses over $25K.
• Oversaw complete re-branding efforts of 4 sub-brands, 3 marketing campaigns, and company website.
Lead
Graphic
Designer
@
Evolve - Sustainable corporate apparel program supplier. . . . . . . . . . . . . . . . . . . . . . . . . 06/2007 - 10/2010
Developed 40+ custom apparel program presentations and programs with insightful understanding of client
objectives and brand for Qwest, DIRECTV and Chipotle increasing company growth 15%+.
• Increased client base 40% with support materials and sales proposal presentations.
• Created custom apparel program illustrations, web banners, custom website concepts, and social graphics.
• Managed lifestyle and product photography photoshoots.
• Developed support materials to acquire 15% growth and retain 95% customer retention.
Education
University of Northern Colorado Bachelor of Arts Degree in Graphic Design & Communication
Digital Marketing Certification Email Marketing, Social Media Marketing, SEO, Google Analytics, Google Ads
Other Education Lynda: Lightroom, After Effects, Spark, Social Media Marketing, PowerPoint.
General Assembly: Intro to Social Media Marketing, Intro to UX, Project Management
Associations Adobe User Group, Colorado Food Works, Naturally Boulder, American Marketing Association
