BARBARA RITZMAN
139 Creekshire Cres. Newport News, Virginia 23603
- •-Corporate Marketing / Program Management / Social Media & Blogging Specialist / Brand Influencer
Offering a solid background based on formal training and education with years of progressive and multifaceted
employment experience demonstrating superior leadership initiative, marketing expertise, social media, program
enhancement creativity, and influencer relationships.
Highly resourceful, industrious, versatile and productive team player and employer asset with a broad range of core
competencies developed from nearly three decades experience in corporate marketing, social media, influencer
marketing, sales, on-line marketing, media buyer, administration and promotions operations.
CORE COMPETENCIES
• Seasoned Marketing & Business Management Professional • Campaign Management / Brand Influence Manager
• Trends Analysis – Social Media Tools, Apps, Strategy, etc. • Brand Development / Awareness & Image Enhancement
• Skilled Influencer – Social Media / Online Commerce
• Media Buyer / Copy-Script Writer / Ad Content Development
• Expert in Social Media Methods, Tools and Outlets - Facebook / Twitter / Instagram / Pinterest
• Computerized Administration / Fiscal Accountability
• Contract Management / Strategic Partnership Building
• Special Event Planning & Orchestration
• Production Control / Scheduling / Deployment Monitoring
• Sales / Customer Service / Account Management
• Public Relations / Community Advocacy / Sponsorships
• Campaign Management / Brand Influence Manager
• Creative Writing & Design / Concept Development
• Cooperative Agreements / Relationship Building
• Recruitment / Human Resources Administration / Payroll
• In-Store Promotionals / Signage / Visual Merchandising
• Purchasing / Vendor Relations / Contract Management
EXPERIENCE HISTORY & HIGHLIGHTS
MICHAEL TODD BEAUTY
Free-Lance Social Media/Influencer Manager (Feb. 2016-Feb. 2018)
Position Overview:
Responsible for deepening online engagement through Instagram, Facebook, blogging and other relevant social networks.
Successfully research and identify key influencers, bloggers to create consistent communication about the skincare brand.
Manage social media/influencer campaigns and day-to-day activities including:
• Create unique social content strategies and drive community engagement.
• Conduct online social media advocacy and open a stream for cross-promotions for influencers and brand partnerships.
• Help oversee design (i.e., Facebook timeline cover, profile pic, thumbnails, landing pages, Twitter profile, Blog, etc.).
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Collaborate with marketing team to align activities and campaigns.
• Target and engage new and existing Influencers in establishing and maintaining long-term partnerships and engaging
influencers with our brand.
• Maintain the corporate blog. Write beauty articles in a conversational, engaging editorial voice which captures readers'
interest, while promoting company message.
• Design, create and manage promotions and social ad campaigns.
• Create images for posting.
BARBARA RITZMAN
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SELF-EMPLOYED
Free-Lance Marketing Consultant (2012-Present)
Work in the multi-media marketing arena to develop contract work providing social media, editorial and online brand
influencing for commercial and professional organizations throughout a multi-state area.
Clients include a broad range of businesses from medical and legal professionals, small businesses, beauty and
cosmetic industry entities, and specialty manufacturing and distribution organizations.
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Handle a contract with a contemporary branding, rebranding, and marketing firm for businesses, entrepreneurs,
speakers, and authors looking for “outside the box” marketing strategies. Participate in video production &
animation, podcasts, graphic design, web design and email marketing.
Create and manage blogger/influencer promotions and manage ambassador programs, conceive and execute
brand contests, sweepstakes and design engaging social promotions.
Conduct online advocacy and open stream for cross-promotions.
Design, create and manage promotions and Social ad campaigns.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the
Social Media campaigns.
Monitor trends in Social Media tools, applications, channels, design, and strategy.
Develop, produce, write and edit online editorial content for skincare and beauty industry.
BARBIE’S BEAUTY BITS - Hampton Roads, Virginia
www.barbiesbeautybits.com
Managing Owner / Social Media Specialist / Marketing Consultant / Editor-Blogger In Chief (2012-Present)
Conceived, developed and established a .com business specializing in the beauty and skin care enhancement industry.
Provide a continual source of information, resources, feedback and contact to the beauty consumer at large.
Drive the execution of digital marketing, communications, product review, and social media initiatives and programs
that ensure consistent messaging and a strong presence within the beauty-related blogosphere.
Actively sought by key market players with manufacturers, publications, retailers, etc. for cooperative relationships,
brand ambassador and online influencer. Use strategic approaches to marketing high-profile brands and build affiliate
marketing relationships to provide maximum reader satisfaction and reach.
Worked with the corporate marketing team at Markwins Beauty to promote and launch the “Band One Directions”
new line of makeup products (Makeup By 1D).
Former member of the corporate marketing team for Paula Dorf Cosmetics. Generated original content, created
videos, handled ghost writing, provided product feedback, etc.
Provide brand and social media influence for several distinctive brands such as ItCosmetics, NaturalWell, Michael
Todd Beauty, Madison Reed, Dove, Conair, Levi Jeans, Coco-cola, Crest, Elizabeth Arden, Origins, and L'Oréal, just
to name a few.
Ensure optimization of content and traffic by using keywords and basic SEO tools.
WINGS INVESTORS COMPANY / AHK PUBS - Hampton Roads, Virginia
Director of Marketing (6/97-11/14)
Accomplished over 17 years progressive and multi-faceted experience as the Director of Marketing and Media Buyer
for a group of transnational theme pub and sports bar/restaurant operations with up to 10 locations.
Provided full-charge management of the development and execution of multi-media marketing, communications,
advertising, and public relations programs and initiatives to drive traffic and promote visibility.
Reporting directly to the owner of both business units, administered an annual marketing budget ranging up to
$400K. Developed annual and seasonal marketing plans, justified expenditures and programs to the executive team,
and orchestrated the delivery of digital marketing, social media, print (flyers, mailings, handouts, etc.), radio, and
billboard advertising, and a busy calendar of special events and sponsorships in the surrounding communities.
Coordinated the deployment of restaurant employees to cover an array of festivals, conferences, concerts, athletic
events, fundraisers, and charity events and actively promote the brand. Devoted approximately 30% of work efforts
to program representation, project assessment and scope development, generation of cost estimates and fee structures,
scheduling, coordination of transportation and project hardware/infrastructure, event promotion, etc.
Served as the Event Manager for a high-profile annual Charity Golf Tournament attended by 150 renowned
community and business leaders. In charge of all facets of the event from selection of charities, to catering, to
sponsorships and trophies.
BARBARA RITZMAN
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EXPERIENCE continued
• Raised in excess of $100K in charitable contributions annually through myriad company-sponsored initiatives.
• Instrumental in the startup of AHK Pubs in 2009, an authentic British Pub format (Park Lane Tavern). Key
contributor to custom brand development to include European theming for fixtures, furnishings, menus, décor,
beverages, entertainment, special events, market promotions, and multi-media advertising.
• Served as corporate media buyer, handling the solicitation, negotiation, creative concepting and design, scheduling
and roll-out of strategic marketing and advertising campaigns through a variety of channels. Noted for superior skills
in posturing the company for win/win outcomes. Developed many long-standing relationships with key media
representatives throughout Hampton Roads.
• Traveled regularly to New York to provide on-site leadership for marketing initiatives at four restaurants.
• Driving force behind the organization’s transition into the digital age, with special emphasis on social media, web
sites, and the use of Internet resources to capitalize on innovative marketing avenues. Expert in blogging, email
marketing, social media, etc.
• Continuously monitored and evaluated program performance metrics to realign portfolio of activities and
expenditures to position the organization for sustained growth and optimal visibility.
EDUCATION & CERTIFICATION
TIDEWATER COMMUNITY COLLEGE - Virginia Beach, Virginia
Coursework in Marketing and Business Administration
PORTAGE LAKES VOCATIONAL SCHOOL - Greenberg, Ohio
Certificate Program in Fashion Merchandising & Marketing
• Media Buying Academy, Austin, TX, 2007
• Available immediately. References and Salary History furnished upon request.
• Active volunteer and participant in the local community and various humanitarian support initiatives.
