TUMELO BARBARA MOLEFHE
Plot 58972 - Unit E-06 - Block 7 - Gaborone
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SALES & MARKETING DIRECTOR
Customer-focused and highly influential strategist in public and private sector, applying more than 25 years of
career experience to optimal business expansions, programme and project execution, profits and savings. Fluent
in English, functional in Setswana, and basic in French and Xhosa languages. Available immediately.
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Demonstrated expertise in business development, operations direction, process improvement, policy
development, programme and project guidance, multimedia marketing, sales, fiscal oversight, and customer
satisfaction.
Has been engaged in industries including financial services, mining, agri-business, community development,
health care, postal services, and travel and recreation and has extensive knowledge of business processes
and cultural norms of Africa.
Control product lifecycles through branding, product development, collateral development, campaign
management, advertising, e-commerce and social media marketing initiatives, prospecting, pricing, contract
negotiations, deal closing, and account, channel, and distribution management.
Align department goals with organisational mission, create efficient and productive corporate cultures, and
establish and maintain high-value business relationships.
Organise and execute extensive agendas in challenging settings, recruit, train, and focus teams to meet
corporate targets, and deliver breakthrough revenue in highly competitive markets.
KEY SKILLS & COMPETENCIES
Corporate Leadership • Strategic Planning • Project Management • Client Partnering • Logistics
Market & Account Expansions • Technical & Creative Initiatives • B2B & B2C • E-Commerce • Risk Management
Revenue Generation & Savings • Budget Development, Analysis and Control • Policy Development & Enforcement
• Compliance • Reporting • Talent Development • Goal Setting • Performance Management • Benchmarking •
Client Acquisition & Retention • Communications • Presentations • Event Planning • Advisory & Consultations •
Negotiations • Problem Solving • Online and Offline Marketing • Social Media Marketing
PROFESSIONAL EXPERIENCE
EXECUTIVE DESK (PTY) LTD, Gaborone, Botswana • 2017-Present
A consulting firm. Currently engaged on one-year contract with a local energy company for sales, marketing and
logistics consultancy. Some of the key tasks include developing a customer database, setting up meeting with
potential customers and logistics service providers, develop a five-year sales and marketing strategy and annual
sales and marketing plans.
Have recently joined a global, online business education products affiliate marketing programme as a Consultant.
Developing own on- and offline marketing campaigns. Spent two months in intensive and ongoing training on traffic
generation using social media marketing tools e.g. Facebook, Twitter, Instagram. Established in December 2017
and marketing promotion commenced in mid-January 2018.
MORUPULE COAL MINE LTD., Palapye, Botswana •-
The only operating coal mine in Botswana, has been in existence since 1973. Supplies coal into regional markets.
Marketing Manager
Develops implements and monitors the company’s sales strategies and marketing programmes, manage staff of 6,
control budget of P3M for annual revenue more than P800M. In 2016, budget revenue expected to exceed P 1 B.
Manages outbound logistics to move more than 450,000 tonnes of coal on rail and more than 100,000 tonnes on
road on annual basis.
Performance Highlights:
• Increased product moved on rail from 300,000 to 450,000 tonnes in one year
• Improved loading efficiencies by reducing turnaround times for rail wagons and road trucks from 8 to 4 hours
and 1 to 20 minutes respectively.
• Improved inter-Departmental linkages especially with the Production team, enhancing production planning to
meet customer demand.
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Manage contract to supply power utility with up to 2, 4 million tonnes per annum of coal. This is the company’s
biggest revenue earner to date
• Manage new and existing customer contracts in local and regional markets
• Improved morale in the Department, translating to improved productivity
Financial Highlights:
• Improved debtors position, with no financial losses to date
• Improved credit vetting procedure
BOTSWANA ASH (PTY) LTD., Sowa, Botswana •-
Regional manufacturer and supplier of soda ash and salt.
Marketing Manager
Develop and execute annual sales and marketing plans, manage staff of 14, and control budget of P6M for annual
revenue of P800M.
Managed inbound and outbound logistics to move more than 650,000 tonnes of coal, salt, and soda ash on rail and
more than 150,000 tonnes on road on annual basis. Prospect for B2B and B2C customers in existing and new
markets, perform site visits with customers and suppliers, ensure timely servicing of orders, and participate in
product line extensions.
Performance Highlights:
• Increased product moved on rail from 350,000 to 650,000 tonnes in 6 years.
• Reduced turnaround times for loading of rail wagons and trucks from 28 to 18 hours and 72 to 36 hours
respectively through improved scheduling and enhancements on loading facilities.
• Realised significant improvement in customer satisfaction through development and maintenance of corporate
Web site.
• Facilitated increase in Customer Satisfaction Index from 88% to 94%.
Financial Highlights:
• Achieved monthly record for sales of fine salt of more than 8,500 tonnes in 2012, chemical grade salt of more
than 24,000 tonnes in 2012, and coarse salt of more than 13, 000 tonnes in 2013.
• Catapulted Northern market sales of salt and soda ash from P80M to P250M in 4 years.
• Boosted profitability on food grade salt to more than 200% from 2009.
• Attained consensus for annual price increases among Northern customers from 2009.
• Maintained debtors’ days at or below target of 45 days with 0 bad debts incurred since 2007 through improved
management of debtors, as well as streamlining and monitoring of credit procedures.
BOTSWANAPOST, Gaborone, Botswana •-
Provider of regional postal services.
Head of Marketing
Created and achieved annual sales and marketing plans, managed staff of 6, and controlled budget of P5M for
annual revenue of more than P30M. Forged service delivery standards at countrywide post office outlets, and
engaged in product development. Drafted marketing collateral, created and launched sales and marketing
campaigns, and improved and maintained corporate Web site. Performed customer site visits. Participated in
committee focused on modernisation of systems and universal access of services for population. Teamed with
Western Union African Regional Office in South Africa for launch of annual sales and marketing plan.
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Attained first-year additional revenue of more than P300K through capture of 2-year contract for countrywide
distribution of Botswana National Telephone Directory.
Established Francistown Business & Communications Centre generating monthly revenue of P150K in first
year of operation.
Negotiated increases in agency fees to include rate of 20% with Barclays Bank, resulting in significant revenue
increase.
Heightened revenue of money orders by more than 10% through collaboration in sales and marketing campaign.
MRI BOTSWANA LTD., Gaborone, Botswana •-
Provider of pre-hospital emergency medical care, first aid training, call centres, and medical supplies to public and
private sector.
Marketing Manager
Devised and delivered annual sales and marketing plans, supervised sales staff of 3, and controlled budget of P1M
for revenue of more than P20M. Established client databases, participated in local trade shows and public events,
created promotional materials, and provided advertising. Identified and presented to prospects on outsourced call
centres, and closed sales to parastatal, public, and private entities.
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Generated additional revenue of P500K through orchestration of 2 marketing campaigns for Botswana
Telecommunications Corporation.
Captured monthly revenue of P120K through attainment of contact to provide EMS to customer with 40,000
members.
Facilitated additional monthly revenue of P30K through participation in compilation of winning tender for
outsourcing of BTC 192 National Directory Enquiries service line.
BOTSWANA AGRICULTURAL MARKETING BOARD, Gaborone, Botswana •-
Provider of management to Botswana’s strategic grain reserves and marketing of local agricultural produce.
Marketing Manager
Headed network of 11 countrywide depots through product range, pricing, sales and marketing, and in-bound and
outbound logistics for procurement and distribution of agricultural commodities sold by Board. Oversaw staff of
more than 250, and ensured annual revenue of P22M. Performed site visits to customers, and negotiated contracts
for supply of food grains and seeds, animal feeds, fertilizers, pulses, and other products with local and regional
suppliers.
Performance Highlights:
• Dismissed 3 senior staff members during first 9 months of tenure and introduced new measures for fraud
prevention in face of internal theft of funds.
• Boosted staff morale among Depot and Regional Managers, and increased motivation among workforce.
Financial Highlights:
• Escalated revenue from P22M to more than P25M in 1 year.
• Collected more than P300K in late debts from Millers within first 4 months of tenure.
• Saved P75K over 12 months through negotiation for improved terms of trade with supplier.
• Secured monthly additional revenue of more than P30K in first year through sorghum milling, as well as
provision of pulses in smaller packages.
• Achieved 0 defaults by credit customers with most customers converted to cash upfront payment terms
through revision of credit policy.
Additional positions include Senior Project Officer with Botswana Development Corporation Ltd.; Sales
Officer with Into Africa Mowana Safaris; and Game Warden with Department of Wildlife & National Parks.
EDUCATION
Master of Development Finance
University of Stellenbosch, Cape Town, South Africa
Master of Business Administration, Marketing & General Management
University of Miami, Miami, Florida
Bachelor of Arts, Social Sciences, Emphasis: Demography & Economics
University of Botswana, Gaborone, Botswana
PROFESSIONAL TRAINING
Team Building • Investment in Excellence • Finance for Non-Financial Managers
Investment Promotion • Digital Marketing Strategies • Setting Performance Objectives
• Project Appraisal Techniques • Conducting Performance Appraisals • Internal & External Communication
• Essential Tools & Techniques and Introduction to MSPS •
TECHNICAL SKILLS
Microsoft Office • Microsoft Publisher • SYSPRO • SPSS
Resume
