BARBARA
ARNOLD
COMMUNICATIONS SPECIALIST
CONTACT
EXPERIENCE
Address: 1730 Bridgeport Circle
Rockledge, FL 32955
Phone:-
Email:-linkedin.com/in/barbaraarnold/
Freelance Communications Specialist
PROFILE
Strategic communications
professional with proven expertise
in developing and implementing
communication plans and
campaigns. Creative, thoughtful,
and innovative strategies used to
drive business performance and
return on investment. Expert in
employee communications,
leadership communications,
community relations, event
planning, campaign measurement,
social media, and more.
Experienced in writing blogs,
website copy, press releases, and
developing marketing materials.
EDUCATION
Creative Copywrite Couture | 2013 - Present
Develop and electronically distribute newsletters,
employee emails, and leadership communications
for over 20,000 employees for corporate client.
Create and implement communications plans, and
follow-up each plan with analysis of return on
investment.
Write video scripts, coordinate video shoots, and
work with production companies to create engaging
videos.
Develop and distribute leadership communications
for corporate clients.
Manage major corporate events, including logistics
support, project management, content strategy, and
implementation.
Provide ongoing support to multiple partners within
a variety of global business units and operational
sectors.
Create and deploy web content, blog posts, and
maintain intranet pages on SharePoint and
Wordpress platforms.
Create and distribute press releases and media
statements.
Develop social media plans and provide social media
management.
Create custom biographies for professionals in a
wide range of fields.
University of Central Florida
Masters of Science, Mass
Communications
2011
University of Central Florida
Bachelor of Arts, English Literature
2006
Communications Specialist
Siemens Energy, Power Generation Services | 2011 - 2013
Compiled, edited and wrote newsletter for over
10,000 employees of the global Service Division on a
quarterly basis.
Developed messaging for division CEO, including
letters, video messages, and presentations.
Measured and tracked success of communications
through surveys, focus groups, and other means.
SKILLS
Writing, editing, and
interviewing
Leadership communications
Strategic planning
Copywriting
Social media planning and
development
Event planning
Media relations
Internet and intranet content
creation
Blog writing and management
Newsletter writing and
distribution
Video scripting and project
management
Developing and analyzing
surveys
Integrated communications
EXPERIENCE, CONTINUED
Developed "Service is Cool" campaign to increase
employee engagement and to attract the best
global talent.
Assisted with social media strategy development in
the U.S. and maintained Siemens Energy Twitter
account.
Coordinated "Top 100" business conference
including messaging and presentations, as well as
custom videos.
Used custom apps to capture audience feedback,
provide agendas, meeting information, and increase
engagement.
Coordinated meetings and messaging for Field
Service employees and worked to develop both onand off-line tools to reach field and manufacturing
workers
Planned annual meeting for Field Service Managers
(150+ attendees) and Field Service employees (500+
attendees).
Communicated in a consistent and standard manner
across all regions on topics such as compliance,
safety, and business news.
Coordinated with partners across regions to develop
communications campaigns, meeting materials,
strategies, and more.
Communications Specialist
Siemens Energy | 2006 - 2011
Consulted internal partners to develop strategies
and messaging for U.S. audience.
Acting editor of weekly online newsletter which was
distributed to 15,000 U.S. (2008).
Focused on human resources communications and
community relations communications.
Coordinated projects with internal customers, the
graphic design team, and the communications
team.
Planned and managed company picnic and Spring
Fling events for over 3,000 employees and their
families – successfully executing within the set
budget.
Led special projects, including coordinating IT
Innovation Day at the Orlando site, preparing and
completing the submission to the Top 100 Working
Families in Orlando, managing the employee giving
campaign, and more.
Implemented AP Stylebook, as well as the company
style guide when writing.
Conceptualized and implemented employee
newsletters, brochures, signage, and related
materials.
Used communications planning tools and
coordinated deadlines with internal customers.
