Balogun Abisola

Executive Update This document demonstrates how I support executives by organizing schedules, managing communications, and ensuring they are fully prepared for key meetings and decisions. Hi Ethan, I have reviewed your calendar, emails, and Slack updates and taken steps to streamline your day and ensure you are fully prepared for the investor discussion: Immediate Actions Taken ●​ Confirmed your 11AM call with Mark (30 minutes via Zoom) is on track and aligned for discussion. ●​ Created a dedicated prep block from 12:00–12:45 PM to prepare you for an investor meeting, including reviewing the deck, aligning key metrics, and refining the narrative. ●​ Identified inefficiencies in the 12PM Ops check-in and will streamline it with a clear, outcome-driven agenda to reduce repetition. ●​ Began consolidating key metrics and restructuring the investor deck to improve clarity, flow, and impact. ●​ Incorporated updated performance metrics and branding direction from your voice memo to ensure the investor deck reflects the most accurate and compelling narrative. ●​ Ensured all deck visuals are aligned with the updated Nova Praxi branding (purple) to maintain consistency and strengthen presentation quality for investors. Key Insights ●​ ●​ ●​ ●​ Campaign CTR is below benchmark. Drop-off after the second email touchpoint. Landing page performance is slow. Messaging lacks clarity and a strong value proposition. Investor Deck Updates (From Voice Memo) ●​ Updated Ether pilot performance: ○​ 3 major clients onboarded ○​ Total contract value of $1.2M ○​ 98% success rate (exceeding 80% target) ●​ ●​ ●​ ●​ Updated Q3 MRR to $450K, reflecting 25% quarter-over-quarter growth. Corrected Project Phoenix engagement to 15% (previously 10%). Will update all branding to Nova Praxi purple, replacing outdated visuals. Reviewing and updating deck from shared drive to ensure alignment with latest inputs from Sarah. Recommendation I recommend proceeding with the solid purple CTA to ensure clearer visibility, faster decision-making, and stronger conversion potential Risks & Observations ●​ Back-to-back meetings limit strategic prep time. ●​ Fragmented communication is slowing execution. ●​ Delayed approvals may impact timelines. Next Steps ●​ ●​ ●​ ●​ Finalize and polish investor deck Align teams on messaging direction Improve Ops meeting structure for efficiency. Continue consolidating updates into clear, actionable insights.