Balach Muzafar

Balach Muzafar linkedin.com/in/balachchandio | - |- Education INSTITUTE OF BUSINESS ADMINISTRATION ∙ Bachelors in Business Administration ∙ GPA – 3.02 NIXOR COLLEGE - ALEVELS THE CITY SCHOOL – OLEVELS Professional Experience DIGITAL MEDIA BUYER | EAST RIVER | JAN 2020 - CURRENT ∙ In charge of creating effective media plans and target audience research ∙ In charge of optimizing campaigns according to KPIs ∙ In charge of monthly and bi-annual reporting to brands such as Continental Biscuits and Grosche (international client) GRAPHIC DESIGNER AND CONTENT MANAGER | ABSTRACTHUB | DEC 2019 – MAY 2020 ∙ In charge of designing proposals and posters ∙ In charge of website content and conversions ∙ Adsense management and responsible for developing META descriptions with SEO friendly content ∙ Social media platform management for increasing reach and rate of conversions EXECUTIVE WRITER | DIGIKRYPTON | JAN 2019 – NOV 2019 ∙ Responsible for website content generation ∙ In charge of product description and sales prospective through SEO friendly content ∙ Research writing and article writing ∙ Responsible for 15000 words on average per week MARKETING TEAM LEADER | AIESEC IN IBA | OCT 2016 – JAN 2018 ∙ Organization of annual stakeholders’ night ∙ Management of content for AIESEC in IBA page ∙ Lead generation for sponsors and for outgoing interns abroad Projects CONSUMER PROFILING PROJECT – MARKETING TERM REPORT ∙ 30 hours of observing consumer behaviour ∙ Consumer profiling as per area of the store ∙ Store details followed with flow of purchase of products and their details listed down Leadership CIRCUS OF DREAMS – PERSONAL STARTUP ∙ Wrote and produced original musicals ∙ Sold 1500+ tickets through Facebook, Instagram and Ticket booth ∙ Gave platform to struggling artist who understood their talents after performing on stage