Babajide Anjorin

Babajide Bolarinwa Anjorin 1, Francis Aghedo Close, Ojodu Berger, Lagos | --- Profile A dynamic Digital Marketing and Brand Communications professional with over 8 years ‘experience providing bespoke marketing and communications, lead generation and brand management solutions to highly profiled organizations in the Financial, Engineering, IT, Real Estate and Oil and Gas industries respectively. Currently oversees all marketing activities as well as managing both internal and external brand communication activities, direct all phases of both the creative and technical elements of marketing initiatives including brand creation, content development, digital marketing, public relations, lead generation, project management, event management and working closely with the sales consultant to establish and increase market share. Proven ability managing customer relations to achieve marketing and sales goals working cross functionally; unify corporate efforts to achieve sales and ensuring customer satisfaction. Core Competences: Creativity – Communication skills – Tech savvy – Negotiation skills – Leadership – Teamwork – Analytical skills – Financial management - Critical thinking. Personal Skills Leadership skills–Organizational skills – Interpersonal skills – Business savvy – Presentation skills – Numerical skills –Strategic planning – Public speaking – Problem solving – Fundraising – Strategic planning. Professional Qualifications         Advance Diploma in Digital Marketing/Wild Fusion Digital Centre.(2016) Certificate in Inbound Marketing/Hubspot Academy. (2016) Google Adwords Certification(2016) Google Analytics Certification(2016) Twitter Flight School Certification(2016) Certificate in Advertising and Brand Communication/O2 Academy (2015). Certificate in Work Place Readiness and Business, ADGC (2011) Nigeria Top Executive in Advertising, Marketing and PR Industry (Award, May 2015) Professional Experience: Growth Marketing and Communications Manager - TeamApt October 2019 - Till Date) (A FinTech Company - Payment Gateway SP and Mobile Money Operator).     Drive customer acquisition and growth by developing and executing marketing strategies towards meeting and exceeding business targets and objectives. Expand and manage the distribution of Super-agent and Agent network. Developing and executing brand strategy and marketing campaigns to achieve: Consumer experience, engagement and acquisition – Agent acquisition and branding. Establish positioning, identify target audiences, and develop marketing plans with specific business objectives across different channels and segments.      Have good understanding of the organization’s products and the industry as a whole Coordinating marketing campaigns and drive execution working with the other members of the marketing teams to manage and improve lead generation campaigns, measuring results. Building brand awareness and positioning especially within the target customer segment. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing and sales initiatives with tracking and analysis, and optimize accordingly. Achievements: Developed growth strategies that grew transaction volume and usage by 70% across 15 active Monnify merchants in two months. Increased website traffic by 50% - creating and implementing an SEO strategy Generated a 200% uplift in organic traffic to the website in 6 months via paid ads Successfully planned and executed the first Moniepoint Aggregators Congress. Developed a Super- Agent business model that helped increase agent acquisition by 20%.      Brands, Marketing and Corporate Communications Manager: Tranos Contracting Limited (August 2018 – September 2019) An indigenous Manufacturing and Engineering Company      Abreast with business environments and Industry trends to monitor and analyses market conditions and providing regular review of company’s market position across various products and service segments. Carry out competitor profiling/Market intelligence and presenting reports to relevant stakeholders to aid for regular strategy-market position review. Managed existing channels and accounts of multinationals power generation companies, telecoms organization and other clients; Prospect, develop and maintain new business relationships with financially viable, high volume customers/clients to expand client-base of the company, while generating new lines of revenue and gaining new business leads. Develop pricing strategies to accelerate and drive volume of product sales, while expanding market share and profitability levels. Collaborate with; maintains excellent relationship with internal and external stakeholders, to inform and enable improvements in product/service quality. Brand Management:         Design and develop brand and communication strategy for Tranos by ensuring its alignment with company’s values and mission. Ensure articulation of Tranos brand essence and position. Plan and implement brand and communication strategy, programs and projects. Ensure that an evaluation system is in place to measure performance. Ensure communication consistency across all communication channels. Develop and execute internal branding strategy in line with the agreed brand essence. Drive brand growth and loyalty. Develop and implement PR strategy for Tranos. Corporate Communication:    Oversee the implementation of intellectual property strategy through trademark management, domain name registration and risk management and ensuring their appropriate use. Provide thought leadership materials for internal and external consumption. Coordinate and manage content use and information sharing among departments, divisions and external clients. Market Coordination:  Oversee the production of all print and electronic materials such as brochures, branding materials (merchandising materials), radio, TV commercial, annual reports and website.    Plan and manage all market promotional activities such as launch events, exhibition and other internal and external events. Develop and implement media planning and buying. Oversee market research activities and ensure full use and implementation of such research information. Achievements:             Generated leads that grew monthly sales revenue to over N100million within 6months. Generated the lead that led to the supply of Cable Trays for Amazon Energy at the tone of 40million. Successfully coordinated and executed the Nigeria Oil and Gas Opportunity Fair (NOGOF) 2019 in Yanegoa, Bayelsa State. Successfully organized a media documentary of Tranos on Channels Television. Grew the social media presence of Tranos by over 60% as well as the followers in 4 months through organically driven procedures. Successfully developed content, redesigned and launched the new Tranos website www.tranos.ng Successfully planned and executed 5 different exhibitions within 3 months (Power Nigeria Exhibition – The Nigeria Build Expo – Association of Consulting Engineers of Nigeria – Nigeria Society of Engineers Annual General Meeting – Shell Nigeria Content Exhibition and increased brand visibility and new leads. Successfully planned and executed the Shell Nigeria Content Exhibition in 24hrs and won the best Exhibitors award 2018. Successfully planned and executed the first market activation for Eureka Sockets and Switches in Alaba international market and sealed two-dealership agreement in two days. Successfully planned and executed Eureka (The first Nigeria made Socket and Switches) mini launch/media review at the 2018 Power Nigeria Exhibition. Expunged the existing and established an effective and efficient Customer/Clients feedback channel. This improved Customer satisfaction rating by 80% within 2months. Marketing and Brand Communications Executive, Nigeria and Ghana Wari Group (May 2015 – June 2018) A Multinational financial organization with presence in 35 countries in Africa, Europe, and America.             Development and Implementation of strategic marketing plans that increase agent network. Manage and review stakeholder’s events for effective and efficient engagement. (I.e. mentorship opportunities). Integrated all marketing efforts (advertising, promotions, experiential, Signage and marketing assets) within a consistent overall marketing plan. Created and managed a robust market research and intelligence database and reports for business insights and decision-making. Coordinated production of marketing and promotional materials and programs including but not limited to print, electronic media, direct mail, and signage. Developed plans, programs, events and promotions to improve market penetration and meet corporate objectives. Managed the branding of partner’s signage i.e. Banks (UBA, Union bank and Ecobank branches Nationwide) and Airtel agent locations. Managed and coordinated the onboarding and branding of all WARI’s 3,000 growing agent network in Nigeria and Ghana. Participation in market development activities including travelling and promotion to increase agent acquisition and increase the flow of transactions. Responsible for communication to internal audience and various customer segments. Sourcing of advertising opportunities and placing adverts in the press-local, regional, national and specialist publications such as the radio, TV, newspaper, billboard etc. Liaising and networking with a range of stakeholders including customers, colleagues, agents and partner organizations.  Manage the distribution of agent kits and branding materials to agents, merchants, and partners. Achievements:      Successfully trained and on-boarded all operational staffs of Union Bank, UBA and Ecobank bank on the Wari environment to ensure smooth transactions. Successfully managed and coordinated the pylon branding all Union bank and Ecobank bank branches in Nigeria. Developed strategy that successfully increased the WARI agent network from 100 to 3,000 in 1 year in Nigeria and was also adopted in Ghana. Successfully managed and coordinated onboarding and branding of all WARI agent locations in Nigeria and Ghana. Carried out market promotional activities that increased volume of transaction by 50%. PR/Media and Communication Executive Rosemash Limited (July 2012 – March 2015) Public Relations and Marketing Agency (Managed Accounts of ASUS, SAMSUNG IT, IBM, WESTERN DIGITAL, NCAA and ESET Brands)  Brand Management and Corporate Communication responsibilities.            Managed a team of 12-man brand ambassadors to increase market share of ASUS in Nigeria from 3%-40%. Successfully planned and managed the first ever ASUS GLOBAL PTE product launch in Nigeria. Developed and manage clients marketing and PR budgets. Drove initiatives that resulted in quick product uptake: Asus, the product rose considerably in market share within a short period of launch. Supervision of Media relation activities i.e. Samsung Radio Jingle, Living Power radio advert, NCAA consumer protection advert, Asus press conference/Launch and media meetings. Planned and managed the Samsung smart printer roadshow campaign in 10 states in Nigeria. Managed market research, Advertising and Promotions, new product development and roadshow activation activities for ASUS, NCAA, and Samsung respectively. Market research for Regal Milk and Affordable Starch competitive products. Prepared and managed clients marketing activation budget. Developed innovative creative event ideas, experiential marketing activities and implementation for Regal Milk. Monitored marketing trends and oversee advertising and marketing activities. Achievements:       Managed a 12-man team of brand ambassadors to drive sales as well increase market shares for ASUS GLOBAL PTE from 3% - 40% (2013 – 2014) Successfully planned and managed the first ever ASUS product launch/press briefing in Nigeria (2013). Successfully planned and managed the Samsung Smart Printer launch/press briefing (2014) Managed the Samsung Smart Printer roadshow campaign in 10 states in Nigeria to create awareness and drive sales (2014) Successfully managed the Radio Media Campaign for the Samsung Smart Printer on 10 different radio stations in 7 states in Nigeria. Prepared and won a 3600 market communications strategy for Spectranet LTE and Neo Café (and won the pitch). Education   Master in Marketing and Communication /Rome Business School/Completed (May, 2020). Bachelor of Science in Geography and Regional Planning / The University of Benin (2010) Training      Strategic Relationship & Key Account Management Salesforce training, ASUS Global PTE Limited. Product Development Workshop, Microsoft Effective Brand Management, TSS Marketing Ltd Africa Leadership forum, EDC Referees Available on request -