Azka Toor

AZKA SHAYAN TOOR DIGITAL MARKETING SPECIALIST PROFILE - Goal-oriented digital marketing professional with expertise in KPI tracking and campaign optimization. A decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature. - WORK EXPERIENCE CONTACT 2120 S State College Blvd, Anahiem, 92806, CA. EDUCATION August 2024 GOOGLE CERTIFICATE Digital Marketing and ECommerce- LAHORE UNIVERSITY OF MANAGEMENT SCIENCES Bachelors of Science in Accounting and Finance GPA: 3.4/4.0 SKILLS Project Management Google Ads and Analytics SEO and SEM Email Marketing Social Media Management Effective Communication TOOLS & SOFTWARE Google data studio & Analytics Mailchimp, Sales Force and Hubspot Canva, Sprout Social Microsoft excel and powerpoint Innowi.inc Digital Marketing Specialist JAN 2024 - PRESENT manage and optimize paid advertising campaigns on Google Ads, Facebook, and Instagram, achieving a 15% reduction in cost per acquisition (CPA) Implement SEO best practises across web content leading to a 35% improvement in search engine rankings for key industry terms Analyze campaign performance using Google Analytics Collaborate with content creators and graphic designers to produce engaging content for social media Magiccraft LTD Assistant Marketing Manager FEB 2022- AUG 2023 Established strong relations with industry influencers, expanding brand reach and driving referral traffic by 5% Improved marketing campaign performances by 3% through google analytics FoodGrab Digital Marketing and Growth Manager FEB 2019 - AUG 2021 Conducted A/B testing and improved conversion rates by 7% Managed marketing budget and improved resource allocation which resulted in 12% increase in ROI during the first 2 months of its launch Planned and executed marketing campaigns across various digital channels (social and email) Lahore Biennale Foundation Digital Marketing Coordinator APR 2018 - FEB 2019 Improved website visibility by 8% on google through SEO and SEM strategies Developed strategic partnerships and collaborations that drove growth by 3% Kickstart Cafe Assistant Growth and Operations Manager JUL 2017-MAR 2018 Developed comprehensive growth plans for company expansion that resulted in 2% increased market share Enhanced revenue growth by 4% by implementing data-driven strategies and optimizing marketing campaigns