Azeezat Olatunji

 AZEEZAT OLATUNJI | SOCIAL MEDIA MARKETING MANAGER -| Lagos, Nigeria | Linkedin.com/in/azeezatolatunji/ PROFESSIONAL SUMMARY Result-driven social media manager with 2+ years hands-on experience developing content strategies, and creating high converting contents for Fashion, lifestyle and interior design brands. Skilled in organic growth, short form videos and visual storytelling across Instagram and TikTok to drive engagement, awareness and lead generation. CORE COMPETENCES Social Media Strategy Personal Brand DevelopmentContent Calendar CreationAnalytics Content Planning Content OptimizationVisual Branding For BrandsContent Optimization Audience Research & Brand Community Management Caption, Hook & Script Voice Identity Writing RELEVANT SOCIAL MEDIA EXPERIENCE SOCIAL MEDIA MANAGER (collmaksinteriors)June, 2025 – Present Tiktok &Instagram(remote) Developed and executed a full-scale organic content strategy across TikTok and Instagram, tailored to grow brand awareness, generate leads, and position the brand as a trusted interior design authority. Crafted and managed weekly content calendars, aligning every post (videos, carousels, reels, stories) with the brand’s SMART goals including reaching 500 followers and gaining at least 5 qualified leads. Created high-converting storytelling scripts and copywriting for captions, text overlays, and voiceovers, significantly improving engagement and saves. Strategized and launched educational, aspirational, and behind-the-scenes content including “Realistic Interior Upgrades in Lagos” and designer lifestyle vlogs increasing brand relatability and trust. Coached and guided the brand founder in on-camera content creation (e.g., GRWM, project walkthroughs), improving visibility and personal branding. Analyzed performance metrics (views, likes, saves, follows) to optimize posting times and content types for better reach and engagement. Successfully grew TikTok visibility from 0 to 500+ average views per post, with consistent follower increase and lead inquiries directly from content. SOCIAL MEDIA STRATEGISTFeb, 2025 – March, 2025 Personal brand - Creative developer, (remote) Developed a full 30-day cross-platform content strategy for a personal brand in the tech, lifestyle, and personal growth space. Conducted competitor research and defined audience persona to guide tone, content direction, and visual identity. Created a comprehensive content calendar tailored for Instagram, TikTok, LinkedIn, and YouTube Shorts. Wrote detailed scripts, hooks, and camera angle suggestions to support client’s beginner-level content creation. Designed a visual mood board to align the brand’s aesthetic with its messaging goals. Provided strategic guidance on repurposing, content consistency, and audience engagement. OTHER EXPERIENCES SOCIAL MEDIA MANAGERJan 2025 – Feb 2025 Cosmoblackk, Remote Managed the brand’s Instagram page, transforming static posts into educational, stylish, and conversion-driven content. Increased monthly follower growth by 45% through relatable outfit tips, trend breakdowns, and caption hooks tailored for professionals. Boosted engagement through community-focused posts, including polls, behind-the-scenes content, and feedback loops. EDUCATION Bachelor of Science | University of Ilorin2012 - 2016 Organic Chemistry CERTIFICATIONS AND COURSES SOCIAL MEDIA MARKETING Avalocx META SOCIAL MEDIA MARKETING PROFESSIONAL CERTIFICATE Coursera THE STRATEGY OF CONTENT MARKETING University of Social Media SOCIAL MEDIA MANAGEMENT Alison SOCIAL MEDIA MANAGEMENT LinkedIn TOOLS Google Analytics - CapCut - Trello - InShot - Canva - GoogleSheet - GoogleDrive Slack - Buffer - Moz - Asana - SproutSocial - Notion