Ayza Querejero

AYZA M. QUEREJERO Digital | Brand | Communications | Marketing Services | Public Relations WORK EXPERIENCE CONTACT • Bria Homes, Inc. Head of Marketing o o Achieved 300% growth rate in Digital Marketing over the last 3 years. Responsible for planning, developing, implementing, and managing the overall corporate marketing strategy. Direct marketing activities for the brand – creation of digital assets, promotions, PR, advertising, media acquisition, social media, printed collateral, catalogs, corporate partnerships, tradeshows, and other activities. Monitors industry trends and competitor activities. October 2017 – July 2019 Federal Land Incorporated Mobile (- o Email ayzaquerejero@ Email gmail.com o Address • Francesca Homes, Cainta, Rizal www.linkedin. com/in/ayzaquerejero663a22144/ Brand and Field Marketing Associate Manager o o o • o SKILLS & COMPETENCIES Marketing Strategy Analytics Sales Support Digital Marketing July 2019 – Present o o o o o o Communication • SEO/SEM Devised marketing campaigns with the goal of increasing product awareness, sales, and profits. Produced various literature, signage, merchandise, and other materials to be used during events and campaigns. Managed product communication across the organization about new product/feature launches, channeled product feedback and managed issue resolution. BellaVita Land Corporation(An Ayala Land, Inc. Subsidiary) Senior Brand Marketing and Sales Development February 2013 – October 2017 Led brand activation and launches of all 15 existing BellaVita projects nationwide. It involved market and competitive research, budget planning, and implementation of tailored-fit campaigns per project based on its productivity which resulted to an estimated 214% growth rate in Sales take-up since 2013. Established the company’s Digital Marketing that focused on strengthening social media presence. Produced technical and content-development of sales-driving collaterals for both ATL and BTL. Created media kit for use in sales presentation which was instrumental in closing corporate group accounts. Directly coordinated with Mother Company’s, Ayala Land, Residential Business Group Marketing and Communications Team, to ensure all key messages for both internal and external stakeholders, are aligned with its parent company’s goals and objectives. Established and led the Sales Development Group. Produced programs, events and promos for sales partners that contributed to 35% increase in sellers’ productivity a month after its kick-off. Achieved highest number of Sales, 385 units for July 2017, three months after implementation of Sales Development activities. Beefed-up internal sales force by creating Teams that triggered friendly competition among Sales Managers resulting to faster hitting of targets. Nov. 2011 – Feb. 2013 Cosmic Technologies Incorporated Corporate Communications Officer o o o Managed and maximized media relations and opportunities that further expanded the company’s exposure in the telecommunication industry. Led company’s press conferences for product launches and latest announcements. Responsible for company’s advertising placements from media planning to execution to different media platforms. Planned content and copy for publications such as sales leaflets, brochures, newsletters, press releases, scripts for presentations and digital web pages. Maintained a harmonious relationship with the media and monitor news releases about the company. EDUCATION • Pamantasan ng Lungsod ng Maynila Bachelor of Mass Communication 2008, Dean’s Lister