Ayushi Nema

AYUSHI NEMA-| +1 561 - | Palm Beach Gardens, FL SUMMARY Marketing and E-commerce Specialist with 6+ years of global experience driving brand visibility, cust omer engagement, and lead generation through strategic, data-driven campaigns. Skilled in managing multi-channel campaigns, optimizing digital presence, and supporting cross-functional teams. Proven record of success in B2C marketing, Amazon marketplace operations, and Shopify-based initiatives to execute scalable go-to-market strategies. Adept at analyzing performance metrics, Key Performance Indicators (KPIs) and delivering scalable goto-market strategies. Highly adaptable and collaborative professional wit h a strong focus on achieving business goals. Skills: Campaign Management, Google Analytics A4, Google Ads, Meta, Tiktok, Pinterest ads, E-commerce Operations, Social Media Management, Amazon Seller Central, Shopify, Proficient in Excel and PowerPoint, Cross Functional Teams Collaboration Analytical Skills, Detail- Oriented. PROFESSIONAL EXPERIENCE: Social Media and Digital Marketing Strategy | Freelancing | Feb 2024 - Present | USA      Developed and implemented comprehensive online market presence and marketing strategies to drive targeted traffic to the website, including initial setup and planning for digital channels. Increased website traffic by 249% in 2 months through a targeted social media and content strategy (organic + paid). Developed and executed Shopify store optimizations including product page enhancements, mobile UX improvements, and persuasive CTAs to improve conversion rates. Built and executed a cross-platform content strategy for Instagram, Facebook, and YouTube, increasing audience engagement and brand awareness. Deployed Google Analytics to assess wide range of performance metrics including engagement, acquisition, bounce rate, conversion rates, and user behavior flows. Delivered client success through tailored marketing strategies and short term SEO initiatives. E-commerce Specialist (Amazon Seller Central) | A.N Ventures | India     Jan 2019 - Sep 2022 Founded online retail business for women’s apparel, and expanded product line from 5 to 25 offerings within 2 years. Leveraged e-commerce and marketing campaign to boost sales and profit during holiday periods achieving 6x growth, and average profit margin >25%. E-commerce Associate | E-Vitamin Consulting Pvt. Ltd | India    March 2020 - Dec 2023 Scaled 15+ SME brands on Amazon and similar platforms achieving over 5x revenue growth through tailored marketplace and marketing strategies. Directed subordinates in managing and optimizing product listings and executing essential operational tasks, while independently overseeing campaign management (Pay Per Click), resulting up to ~75% sales uplift. Created SEO-driven content and executed keyword research, resulting in 25% average organic sales uplift. Piacére Clothing | Founder (Proprietorship) | India  Jan 2020 - Jun 2023 Nov 2017 - Mar 2020 Oversaw 10+ Amazon categories, implementing sales strategies that led to 10x growth in electronics. Managed account health, performance metrics, and digital advertising for top-tier products. Awarded ‘Best Selling’ and ‘Amazon’s Choice’ for strategic campaign execution CERTIFICATIONS: Search Engine Optimization (Certified) Social Media (Ongoing) - EDUCATION: MBA in Marketing, Prestige Institute of Management and Research, India Bachelor of Commerce (Sales & Advertising), SNPG Institute, India Aug 2015 – May 2017 Aug 2011 – May 2014