Ayushi Jaglan

Ayushi Jaglan B-181, Jawahar Park, Khanpur, New Delhi, India -,- Digital Marketing Professional with over 4 years of experience in all facets of digital marketing. An experienced full stack digital marketing and eCommerce growth program manager with a knack for driving growth using data-driven omnichannel marketing campaigns.Possess a progressive career profile Led dynamic teams in the managerial and strategic capacity. HIGHLIGHTS OF QUALIFICATION ➢ Managed end-to-end product roadmap, GTM, and positioning plan by leveraging user personas, need-value maps, user experience insights from social media listening, usability tests, and focus group discussions ➢ Devised end to end SEM/PPC campaign strategies using Google Search, Display, and Shopping ads for North American SMBs to drive ~2x conversions ➢ Experience in planning, strategizing, and executing B2B & B2C digital marketing campaigns ➢ Areas covered - Search Engine Marketing (SEM), Search Engine Optimization (SEO), Performance Marketing, Social Media Marketing (SMM), Online Reputation Management (ORM) ➢ Bidding strategies - Adept with manual/enhanced CPC and auto bid strategies such as maximize conversions, Target CPA, Target ROAS, Target Impression Share, Top of the page bids, CPV, CPM, CPI ➢ Attribution models on Google Ads ➢ Search campaigns -Creating and launching campaigns from scratch, Responsive Search Ads (RSA), Dynamic Search Ads (DSA), Ad Extensions, Remarketing list of search ads (RLSA) ➢ Display campaigns - All audience types and remarketing lists, customer match campaigns, SDC, GDA’s ➢ Shopping campaigns - Google Merchant Center set up, creating standard and smart shopping campaigns ➢ YouTube - True view for reach and action campaigns, instream skippable & non-skippable, bumper ads ➢ Google Analytics – Creating goals, funnels, audience & traffic analysis, Ecommerce set up. ➢ Social Media – Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads (Lead gen & awareness campaigns). ➢ Other platforms and tools - Universal App campaigns (Android and iOS), Discovery campaigns, Google Trends, Google Market Finder, GMB, GTM, Data studio, Google Ads Keyword planner. TOP SKILLS AND TOOLS STACKS Digital performance marketing, Salesforce, campaign management, demand generation, programmatic advertising, Google Optimize, A/B testing, Google Ads, Facebook Ads manager, Google Analytics, Hootsuite, SEM, PPC, Paid social media (Facebook Ads, LinkedIn Ads), attribution models, Pardot EMPLOYMENT EXPERIENCE Google Ads Account Strategist Google India- (Gurgaon, India) • Managed and Strategized the Google AdWords Account for 300 clients from UMM North America in a quarter • Exceeded KPIs in the UMM Scaled portfolio by achieving a UAA run rate of 140% and a points run rate of over 150% • Created a GTM strategy that improves the narrative, opportunity sizing and pitching strategy to B2B clients for the UMM North America team, generating over $1M in revenue growth for Google • Helped implement OKRs that focus on automated bidding strategies (Maximize Conversions and tCPA), dynamic search ads, responsive search/display ads and video campaigns. • Received recognition from a number of clients across a wide range of industries to help them achieve their goals by focusing on key metrics in Google Ads and Google Analytics • Scrubbed the Businesses Google Ads Account, Website and Google My Business to look out for the areas of improvement to get more ROI for clients • Designed and maintained social media presence for the clients • Created AdWords Campaigns according to clients Goals from online marketing • Researches and monitors the performance of the campaign and compare it with the performance of the competitors • Handling client queries, complaints and working with them effectively throughout the quarter to help them meet their goals. EDUCATION • Bachelor’s Degree (2016) University of Delhi, New Delhi India.