AYU SUKMAPUTRI
MAHARANI
Marketing Strategist and Script Writer
CONTACT
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SKILLS
Di g i t a l Ma r ket i n g
( Fa ce b o o k Ad s , Go og l e Ad s ,
C l i c k Fu n n e l s)
Co nte nt Cre at i o n &
Co py w r i t i n g
C a nva
Bu s i n e s s Deve l o p m e nt &
An a l ys i s
Le a d e rs h i p & Te a m
Ma n a ge m e nt
St rate g i c Pl a n n i n g
E xce l l e nt Co m m u n i c at i o n
s k i l l s ( En g l i s h & In d o n e s i a n)
Mi c ro s of t Of f i ce Su i te
TRAINING &
CERTIFICATION
Data Analysis Course by
RevoU Online Learning
Academy - August 2022
Digital Marketing Course
by RevoU Online Learning
Academy - June 2022
Building Brand Love
Through Creativity by
LAZADA SINGAPORE December 2021
How To Make Products
Look Professional by
LAZADA SINGAPORE February 2021
Ascend Marketing
Academy - January 2021 May 2021
Salesable Academy - July
2024 - October 2024
PROFESSIONAL PROFILE
An independent, self-motivated, systematic, dedicated, and detailoriented individual with over 10 years of experience in business
development, digital marketing, PR, journalism, and communication.
Flexible to work remotely or in an office placement.
EDUCATION BACKGROUND
BACHELOR OF COMMUNICATION SCIENCE
Pelita Harapan University - completed in 2012
Graduated in Communication Science
Major : Journalism
PROFESSIONAL EXPERIENCES
Infinity Enterprise PTE. LTD | 2020 - Present
Sales, Marketing & Content Writing Executive
Key Responsibility
Conducted market research for the newly launched campaign
and created awareness among the target group.
Business development and digital marketing
Creative content writing and ghostwriting
PT Nirwana Alam Hijau | 2019 - 2020
Executive Assistant & Office Manager
Key Responsibility
Executive Assistant to CEO
Act as a Director’s representative for dealing with clients
Act as office manager for Branch's office
PT Rimba Hijau Investasi | 2017 - 2019
Executive Assistant
Key Responsibility
Executive Assistant to CEO
Act as a Director’s representative for dealing with clients
PT SKYSTORE | 2013 - 2017
Business Development
Key Responsibility
Develop new business from potential clients/accounts
Develop business networks
Builds market position by locating, developing, defining,
negotiating, and closing business relationships.
Maintain current businesses and clients.
Managed team and was responsible for Company’s
management, including marketing and P&L
Develop budgeting sheets and reports
Identify target market
Identify new business
Maintain good relationship with client and partner
Establish and maintain the relationship with media, social
media influencers, and department store
Responsible for managing PR activities, including media
conferences, product launches, social media strategy
Develop media kit: media release, fact sheet, backgrounder,
photo release, and other PR documents
Supervise other PR deliverables, including advertorials,
leaflets, brochures, booklet, websites, and bulletin
Maintain both retainer and project-basis clients
TALKMEN.COM | 2012 - 2013
Managing Editor
Key Responsibility
Develop ideas with the journalists
Overseeing all the editorial process
Helping Editor in Chief to set the direction for the website
Writing and editing articles, news, and all module such as
ASK NADIA, Music, Film, Quotes
Managing other editors, writers, and contributors
Ensuring all the contents align with the company’s mission
and readership profile.
Attending event
Generate ideas from an editorial angle for potential
advertisers, clients, and marketing campaigns