Aysha Saifi

AYSHA SAIFI-• - LinkedIn Professional Profile I'm a seasoned marketer with over five years of experience in helping brands find their voice and audience through strategic digital marketing. My journey has taken me deep into SEO (where I've 10X'd organic traffic), content creation (boosting engagement by 30%+), and social media (growing audiences by 35%). What excites me most is finding that perfect balance between data and creativity - using insights to craft strategies that actually move the needle. Professional Experience Eqvista San Francisco CA, USA Digital Marketing Officer/Marketing Associate Aug 2022 - Present • Data-Driven Content & Social Media Optimization • Boosted engagement by 30% and website traffic by 15% in 3 months with a targeted content strategy. • Analyzed GA4 and social insights, optimizing CTR and conversions; infographics & short-form videos drove a 20% follower growth. • Optimized posting schedules & conducted A/B testing for maximum engagement. • Leveraged LinkedIn Articles and Medium for B2B lead generation, enhancing brand authority & backlinks. • Built brand visibility around LinkedIn Groups & Communities. • SEO & Organic Growth • Assisted in an SEO project that resulted in a 35% increase in organic traffic with keyword research, on-page optimizations, & backlinks. • Used SEMrush/Ahrefs for ranking analysis & Google Search Console for technical SEO fixes. • Built content clusters and internal links, improving domain authority & CTR. • Key Achievements • 30% higher social engagement with a data-backed strategy. • 250+ priority keywords ranked, driving 35% more organic traffic. • 35% faster content production using AI tools without quality loss. Startupr Hong Kong Limited Hong Kong, SAR, China Content Specialist Aug 2021 - Jul 2022 • Data-Driven Content Strategy • Increased organic traffic by 40% in 8 months with targeted content aligned with KPIs & brand growth. • Optimized website content, UX, and layout, boosting average session duration. • SEO & Competitive Analysis • Identified 25 high-opportunity keywords (using SEMrush), driving 70% traffic growth. • Executed on-page SEO: metadata, internal linking, & content clusters. • Off-page SEO: backlink building & guest posts on industry platforms. • Team Management • Managed 4 writers, set quality benchmarks, and improved rankings for 30% of target keywords. • Key Achievements • 28% more organic traffic through on-page SEO & content gap analysis. • 18% higher CTR with revamped visual content strategy. Life of Line Bangalore, India Social Media & Digital Marketing Specialist Feb 2020 - Jul 2021 • Social Media Growth • Managed 12+ accounts, expanding the follower base by 35% in 4 months. • Boosted engagement with Facebook audience segmentation, A/B tested formats (carousels vs. images), & data-driven posting schedules. • Website & Digital Marketing • Reduced booking drop-offs by 20% with UX/SEO optimizations (metadata, alt text, GA insights). • Ran cost-effective Facebook Ads (15% lower CPC than benchmarks) & optimized landing pages. Business Development • Supported startup go-to-market strategies using Google Trends and AnswerThePublic. • Tracked KPIs: lead generation & conversion rates. • Key Achievements • 35% social media growth. • 20% fewer booking drop-offs. • 15% lower CPC. Skills MarTech: Marketing Automation, CRM automation, Generative AI, Marketing Research, Data visualization, Google Performance Max, YouTube Shorts strategy, SEO Business Strategy & Development: Go-to-Market Strategy Content Strategy & Optimization: Content Creation, A/B testing, Short-form video editing, YouTube SEO, LinkedIn organic growth tactics, Persuasive copywriting for landing pages, UGC (User-Generated Content) SEO & Organic Growth: On-page and Off-page SEO, Core Web Vitals optimization, Schema markup implementation, Link Building/Guest Posting Social Media & Engagement: SMO, Email Marketing, LinkedIn thought leadership Tools: WordPress, SEMrush, Ahrefs, HubSpot, Canva, Hootsuite, Appolo.io, Google Search Console, LinkedIn Analytics GA4, Meta Ads, ChatGPT-4, Jasper/AI, Biteable Education University of Delhi B.A. (Hons.) Economics Jul 2015 — Aug 2018 Certificates • Digital Marketing Fundamental Course Certificate, Google • Inbound Marketing, HubSpot • Email Marketing, HubSpot • Keyword Research Certification, SEMRush Languages • English • Hindi • Urdu Sep 2019 Nov 2024 Nov 2024 Oct 2019