Aylin Samadova

I am a dedicated and results-driven Digital Marketing Specialist with a strong academic background and professional experience in managing multi-channel marketing campaigns. Currently pursuing an MSc in Global Digital Marketing at the University of Essex Online, I combine analytical insight with creativity to deliver measurable results for brands in both B2B and B2C markets.

At Sensum by Amapola LLC, I manage digital marketing operations across four distinct business segments — a coffee roastery, bakery, restaurant, and floristry. My role involves developing and executing campaigns on Meta Ads, Google Ads, LinkedIn, and Wolt, conducting audience research, A/B testing, and optimizing campaigns to improve ROAS and engagement.

Previously, as a Content Management Specialist at Vector Az LLC, I created and executed digital content strategies that aligned with brand objectives. I produced high-quality written and visual content for websites, blogs, newsletters, and social media channels, while also analyzing content performance data to refine strategies.

I hold a Professional Diploma in Digital Marketing (DMI) with a 93% score and have completed a Digital Marketing Course at Code Academy, equipping me with a deep understanding of SEO, social media management, and analytics.