AYFAR
KHAN
Lahore
,Pakistan
,
CELL:
(+92)
303
-
LANDLINE
:
(92)
042
-
EMAIL:
-
LINKEDIN:
https://www.linkedin.com/in/ayfarkhan/
OBJECTIVE
Skillful
Creative
Strategist
seeking
a
position
in
a
seasoned
company.
PROFESSIONAL
EXPERIENCE
Creative
Strategist
Avakkado
(
March
2018-‐Presently
Doing
–
Full
time
)
• Developing
and
offering
creative
ideas,
designs,
and
copies
for
campaigns
both
online
and
offline
• Developing
content
strategies
and
Design
Business
Pitches
both
for
clients.
• Storyboarding
for
a
medium
(
Social
media,
Print
Campaigns,
and
Video
Productions,
etc)
• Supervising
junior
copywriters
and
designers,
digital
artists.
• Profound
knowledge
of
digital
platforms
and
technologies
with
hands-‐on
skills
in
graphic
and
editing
software.
Teaching
Faculty
(
BS
semesters
4
and
8
-‐
Advertising
&
PR
-‐
Part-‐time)
Mass
Communication
Department,
NUML
University
[Feb
2019
–March
2020]
• Teach
Graphics
Designing
for
print,
social
media
campaign
development.
• Mentor
students
for
their
Career
choices
and
selection.
• Help
them
understand
Graphic
Design
and
pitch
their
business
idea
as
Creative
industries).
• Advertising
layout
Teaching
Faculty
(
MS
Morning
batch-‐
Advertising
&
PR-‐
Part-‐time)
ICS
Department,
University
of
the
Punjab
[Oct
2018
–
March
2019]
• Teach
Graphics
Designing
for
print,
social
media
campaign
development.
• Teaching
advertising
and
PR
practices.
•
Mentor
students
for
their
Career
choices
and
selection.
• Assist
them
to
understand
Advertising
business
ideas.
Independent
Contractor
(Creative
and
Art
expert)
TechHub
Connect
(A
project
of
PITB)
[Jan
2016
–
Sept
2017]
• Fellowship
instructor
for
entrepreneurs
and
freelancers
for
creative
skills.
• Workshop
instructor
for
entrepreneurship.
• Mentoring
of
upcoming
Freelancers
and
entrepreneurs
about
their
business.
• Help
freelancers
with
their
idea
pitches.
• Teach
more
than
500
freelancers
with
different
creative
skills.
• Participate
as
a
Media
Partner
or
Volunteer
in
international
and
national
level
events.
Communication
Manager,
ThinkCircle
–Design
Studio
[Aug
2010
–Dec
2015]
• UI/UX
of
Websites
and
mobile
apps.
• Manage
Design
studio
Functions.
• Designed
Social
Media
Campaigns.
Brand
Manager
Marhaba
Laboratories
Pakistan
–
Group
of
companies
[July
2008
–
august
2010]
• Product
Positioning
&
Brand
Campaign
from
scratch,
launch,
and
final
execution.
• Corporate
Communications
for
print
and
packaging,
social
media,
outdoor
events
• Art
&
Creative
Direction
for
Radio
spots
and
TVC
• Handled
Vendor
and
stakeholders
&
Media
Channel
Relations.
Communication
Manager
Global
Standard,
Pakistan
Office
[Oct
2004
–July
2008]
• Brand
and
Marketing
Communications.
• New
product
launch
• Direct
Email
Campaign.
• Graphic
Designing
for
print
(indoor
and
outdoor
media)
and
website
and
mobile
app
design.
Product
Manager
Blue
Crystal
Solutions
[Aug
2002
–
June
2004]
• Lead
6-‐member
creative
team.
• Created
Social
Media
Campaign.
• Worked
on
UX
and
UI
of
websites
and
mobile
apps.
• Design
print
medium
for
indoor
and
outdoor
INTERNSHIPS
• Associate
Producer
at
Pakistan
Television
Corporation
Limited
[June
2011
-‐
Sep
2011]
• Graphic
Designer
at
Paragon
(Pvt
Ltd)
Garden
Town,
Lahore,
Pakistan
[Mar
2002
-‐
May
2002]
• Graphic
Designer
/Copyrighter
at
Publicis
Pakistan
(Pvt
Ltd)
Gulberg
III,
Lahore,
Pakistan
[Feb
2002
-‐
May
2002
]
• Graphic
Designer
at
ORIENT
MCCkann
(Pvt
Ltd),
Jail
Road.
Lahore,
Pakistan
[Sep
2001
-‐
Nov
2001]
• Visual
Communication
Designer-‐
e-‐
Rozgaar(A
project
of
PITB)
[July
2018-‐
Oct
2018]
FELLOWSHIP/WORKSHOP
INSTRUCTOR/TRAINER
• Workshop
Herself
training
for
Women
a
project
of
PITB
),
Lahore,
Pakistan.
• Workshop
for
freelancing
training
for
freelancers
at
PITB),
Lahore,
Pakistan
• Workshop
as
an
instructor
(forelancing
training
for
freelancers)
a
project
of
PITB
,Lahore,
Pakistan.
• Fellowship
Instructor
held
under
TechHub
Connect
a
project
of
PITB,
Lahore,
Pakistan.
• Workshops
conduct
under
the
Erozgaar
platform
for
freelancer
including
training
like
freelancing,
graphic
design.
• Workshop
conduct
under
Plan
9
for
entrepreneurs.
• USAID
workshop
on
how
to
create
awareness
through
Social
media
for
Agriculture
In
Pakistan
rural
areas.
• USAID
workshop
for
SMEs
and
Entrepreneurs.
• Dice
Fellow
Entrepreneur
Startup
stalls
display
at
Lok
Virsa
(A
fellowship
conduct
under
British
Council)(
Oct
2019
)
VOLUNTEER
WORK
• Volunteer
at
Government
of
Punjab
-‐
Punjab
Youth
Festival
[Feb
2012
–
Mar
2012]
• Volunteer
at
Youth
Performing
Arts
Festival
[Oct
2011
–
Dec
2011]
• Volunteer
at
World
Performing
Arts
Festival
[July
2007
-‐
Oct
2007]
• Volunteer
for
Pakistan
largest
Tech
and
Cultural
Event
“THEMIXPAKISTAN”
.{2017]
• Volunteer
Graphic
Designer
Sustainable
Development
Goals
[july
2020
–
August
2019]
• Volunteer
Designing
&
Content
Writer
-‐
Punjab
Innovation
and
population
Fund
(
Govt
of
Pakistan)
(August
2019
–
Oct
2019)
PROJECTS:
• Covered
Nikon
Pakistan
‘New
Product
Launch
&
Photographer
Meetup’
[Dec
2015]
• Design
and
Media
Strategist
-‐
Evolve
Learning
Hub
(
A
project
of
bifringence)
[May
2018
–
July
2018]
• Design
and
Media
Strategist
-‐
Xint
Solutions
[Febnuary
2018
–
April
18
]
•
Design
and
Media
Strategist
–
Jigsaw
media
Group
(
ticket
katoo,digital
octagon,world
soccer
star)
[Oct
2019
–Dec
2019]
ACHIEVEMENTS/
ACTIVITIES
/FUNDING/SCHOLARSHIP
AWARD
Professional
:
• Best
Event
Organizer
&
Employee
of
the
Year
(Global
Standard
Product
Launching
Ceremony
&
Press
Release)
at
Royal
Palm,
[2006]
• Nominate
in
mentor
of
the
year
and
cultural
inclusion
of
the
year
for
women
tech
network.US
Global
awards
2020.
• Cleared
Intelligence
And
Medical
Test
-‐
Pakistan
Airforce,
Lahore
Cantt,
Pakistan
[2015]
Educational:
•
•
•
•
•
John
Anderson
Scholarship
Holder
(5000$)
[2015]
The
University
of
Metropolitan
Manchester,
UK
(50%
scholarship)
[2015]
BAU
(100%
scholarship)
[2015]
Merit
Certificate
And
Laptop
from
Govt.
of
the
Punjab,
Lahore,
Pakistan
[2012]
Satire
Scholarship
holder
by
Scotland
Govt
(
UK),
2020
Mentor
/Coach
•
•
Coach
and
Mentor
in
Women
tech
Network
(US)
Coach
and
Mentor
in
Smart
Tribe
Network(UK)
BRAND
AMBASSADOR
Brand
Ambassador
for:
• Sunsilk
CO
Creation
• Clinique
(UK)
• Hewett
Packard
Pakistan
• Castrol
Oil
(Shell)
• Women
Tech
Network
(US)
EDUCATION
• Masters
of
Science
in
Mass
Communication,
Major:
Film
and
TV
Production
/
Media
Management,
Graduated
with
high
honors
(3.80/4.0)
ICS
Department,
University
of
the
Punjab,
Lahore,
Pakistan.
[2010
–
2012]
• Bachelors
in
Arts
(Major:
Fine
Arts)
University
of
the
Punjab,
Lahore.
[1994
–1996]
DIPLOMA
/CERTIFICATES
• Post-‐Graduate
Diploma:
TV
Production
&
Communications
-‐
Grade:
A*,
Institute
of
Communication
Studies,
Punjab
University,
Lahore,
Pakistan.
• Certificate
Course:
Commercial
arts
Graphics
/
black
and
white
photography
-‐
Grade:
A*,
Tevta
Technical
Training
Centre
(in
calibration
with
Deutsche
Gesellschaft
für
Internationale
Zusammenarbeit
(GIZ)
GmbH
-‐
Germany)
–
Lahore,
Pakistan.
• Diploma:
Web
Graphics
and
Flash
Commerce
-‐
Edge
International
System
(U.S.A)
Lahore
Branch,
Pakistan.
• Diploma:
Fashion
photography
/
Commercial
Arts
/graphic
arts
-‐
Ziarat
School
of
Arts
–
Karachi,
Pakistan.
• Online
certificate
course
Digital
Marketing.
•
•
•
Workshops
on
DSLR
training
for
the
beginner,
D810
training
for
professional,
DSLR,
and
Videography
for
professional
photographer
and
filmmakers
arranged
by
at
Nikon
School
(Korea),
Lahore
Branch,
Pakistan.
Workshop
for
Freelance
for
Startups
arranged
by
Nest
College,
Lahore,
Pakistan
DICE
fellow(
a
fellowship
held
by
the
British
council
for
creative
and
social
industries)
Pakistan.
AREA
OF
EXPERTISE
Computer
Graphics
and
Photo
editing
Skills
AdobePhotoshop
,
Adobe
Illustrator,
Adobe
Premier
,Adobe
Indesign,Corel
Draw,INpage,Wordpress,
Adobe
Lightroom,Sound
forge,MS
word,MS
powerpoint
Production
Management:
Drama,
short
movies,
documentary,
News
Packages,
News
Bulletin,
TVC,
radio
spots
Video
Direction
and
production,
Script
writing/Content,
Video
Editing,
Photography
(Still
&
Videography),
Camera
Work,
Production
planning,Storyboarding,idea/concept
making
,Research
work.