Ayda Hailu
COMMUNICATION OFFICER
- ·-· thecommunicationsanalyst.ch
8 chemin du Rail, 1283 Genève
SKILLS & PERSONALITY
Content Creation
Video Editing
Copywriting
Canva
CRM/ CMS
Pack office
Creative
Organized
Team-player
FRENCH
ENGLISH
GERMAN
RUSSIAN
Native speaker
Bilingual
A1
A1
Social Media Marketing
E-mail Marketing
Design
LANGUAGES
EDUCATION
Google Marketing Digital & E-Commerce Certificate,
Coursera 2023
Marketing theory
Marketing analysis and measurement: Google Analytics
Bachelor in Political Science,
University of Montreal, 2018
Political and Societal Theory
Data Research and Analysis
PROFESSIONAL EXPERIENCE
The Communications Analyst
October 2023 - Present
Part-time Creator
Creation and management of The Communications Analyst, a network of freelance consultants in
communication and digital marketing.
Assistance in writing client application (B2C).
Management of the communication strategy on digital platforms.
Visual design of the website.
Monitoring and analyzing marketing performance through KPIs.
Emerging Markets Investors Alliance
Intern in Digital Communications
October 2022 - October 2023
Participation in the digital communication strategy.
Development of the organization's visual communication on digital platforms.
Marketing & communication campaign for social media and e-mail.
Copywriting for the website and weekly newsletters.
Monitoring and analyzing social media marketing performance through KPIs.
The Borgen Project
August 2022 - November 2022
Public Relations & Marketing Intern
Management of public relations strategy and media outreach.
Content creation for social media and copywriting.
Writing press articles, including the following: https://bit.ly/3YFVXfH & https://bit.ly/3YLVRTA.
Coordination of marketing campaigns with influencers.
Supervision of a fundraising campaign and planning of a virtual informational event.
HOBBIES
Geneva International Horse Show - Volunteer Ticketing
Sport - Fitness
