Ayaz Yasin
Digital Marketer
Islamabad, PIS 47040--
A highly motivated and confident individual who has a successful track record of making online
campaigns profitable, and who also possesses solid exposure to SEO with 8 Years of Experience In it
and other related disciplines. Background experience in emerging trends, best practices, and evolving
strategies to continually improve a site's performance in search results. Having highly technical
knowledge of the industry along with a very good strategic approach to problems. Currently looking for
a suitable consultancy position with a reputable and exciting employer.
Willing to relocate: Anywhere
Work Experience
Head Of Digital Marketing
RJs Global - Islamabad
December 2019 to Present
I am handling all departments SEM, SEO, SMM, Tech Team, Graphics Team.
Guiding them, creating strategies for them, solving their issues in their fields, business development.
Duties:
• On-Page Research
• Organic Search Campaigns For Website For Organic Growth
• Competition Analysis (For On-Page & Off-Page SEO)
• Overseeing Content Creation & Optimization
• Utilizing Web & SEO Analytics Tools (SEMRUSH, Screaming Frog, Ahrefs, Moz, Search Console, Google
Analytics, Google Keyword Planner & Others)
• Conducting Technical SEO Audits
• Laying Out Link Growth Strategy
• Formulating Future Strategies & Rectifying Ongoing Issues
• SEM: Creation & Optimization Of Google, Bing & Yahoo Ad Campaigns
• Creation & Optimization Of Social Media PPC Campaigns (Facebook, Instagram, Twitter, TikTok &
Snapchat)
• Overseeing Development Of Social Media Design, Print Media & Web Design
• Overseeing Social Media Postings & Post Optimization
• Brand Building & Reputation Management
• Handling All teams Seo, sem,smm, tech team, graphics team.
• Creating strategies for business developments
• Ideas and plans for improving business
• Fixing issues, guiding all teams in their fields.
• High-level SEO work.
• PBN Network development for SEO.
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Google Tag Manager
Google My Business
Conversion Rate Optimization
A/B testing
SEO Manager
Golaunche - Islamabad
September 2017 to November 2019
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SEO Audit & Analysis for US-Based Clients Websites
Content Management/ Content Audit/Content Optimization
SEO/Content Strategy Development
On-Page & Off-page Content Audit
Organic Lead Generation Strategy Execution
Call to Action for Website Lead Generation
Traffic Evaluation and Improvement Strategy Development
Competitor Analysis
On-Page Optmization & Off-Page Optimization
Keyword Research Process for better KPIs
On-page optimization overview, recommendations & implementation
Overseeing ROI and Conversion rates for Business Growth
Integration of SEO, SEM, and SMO Strategies
Onpage optimization recommendations & implementation
Video Optimization, Slideshare, Web 2.0 work Management
SEO CONSULTANT
Dewaar INC
May 2014 to August 2017
Overseeing the management of a portfolio of campaigns, and responsible for building, developing and
implementing SEO and social media strategies from the ground up.
Duties:
• Getting clients sites higher on the search engine results.
• Actively researching, testing and proposing new approaches to improving search engine rankings.
• Selecting search phrases and choosing keywords.
• Advising and training up clients on the basics of search engine optimisation so they can look after their
own websites.
• Launching SEO campaigns for clients.
• Implementing online search strategies.
• Analysing search results via Web Analytics and other specialist software.
• Optimising websites and landing pages.
• External link building with relevant high quality third party websites and directories.
• Internal link building within sites.
• Building relationships with other SEO professionals.
• Resolving technical issues related to a clients website.
• Constant evaluation of keywords.
• Searching for and finding suitable domain names for clients.
• Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert
performance and back links.
• Providing remote support, advice and tips to clients.
• Developing cross platform e-marketing strategies.
• Involved in the annual SEO planning process.
• On Page and Off Page Optimisation.
• Organising research and surveys.
• Carrying out competitor research.
• Producing regular audits and writing up detailed monthly performance and progress reports for clients.
• Writing articles for customers and posting them on relevant blogs, forums and websites.
• Mentoring junior staff.
ROFESSIONAL EXPERIENCE
SEO competencies
• Staying up to date with the latest developments in the SEO field.
• Thorough understanding of E-commerce.
• Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo
targeting, and ranking methods etc.
• Commercially aware with good business acumen.
• Extensive understanding of how to follow compliance guidelines and avoid black hat techniques that
can damage a clients website.
• Email marketing, e-newsletters and campaigns.
• Social media campaigns.
• Understanding of mobile technologies.
• Usability consultation.
• Content writing.
Personal
• Able to prioritise work according to importance.
• Excellent communication skills for client face meetings.
• Clear understanding of ROI analysis.
• Willing to work off site at a clients offices.
• Able to explain SEO concepts to non technical people including audiences.
• Possessing a analytical mind.
• Self motivated and ambitious.
KEY COMPETENCIES AND SKILLS
Link building
Lead generation campaigns
Content management
Pay Per click (PPC)
Affiliate marketing
Website management
Campaign management
Site structure
Custom page creation
Social Media management
Google Ads Copy writing
Bidding strategies
Education
Bachelor in Software Engineering in Software Engineering
University Of Lahore - Islamabad
2014 to 2018
Skills
• Affiliate Marketing (5 years)
• SEM (6 years)
• SEO (9 years)
• Microsoft Project
• Project planning
• Project implementation
Languages
• English - Fluent
• urdu - Expert
Links
https://www.facebook.com/ayaz.yasin.9
https://www.linkedin.com/in/ayaz-yasin-b-/
