Ayanna Gant

EXPERIENCE EDUCATION Sr. Demand Generation Specialist Winmo | Atlanta, GA | February 2020 – • Develops strategies for both acquiring and nurturing leads through awareness, consideration and purchase phases across all inbound channels with emphasis on events and email marketing. • Tracks metrics and complete reporting against planned goals to include campaigns, pipeline, funnel health and data hygiene • Orchestrates new optimization tests for growth opportunities to increase sales and/or lower CAC. •Works closely with Demand Generation Director on paid media campaigns to increase brand awareness Inbound Marketing Specialist Winmo | Atlanta, GA | June 2018 – February 2020 • Develop and execute inbound strategies across all brands to meet and exceed monthly inbound goals. • Assist in owning the lead management process, from capture to conversion. • Create and manage list segmentation to ensure delivery of relevant and targeted content and messaging, with the goal of improving engagement and increasing conversion. • Assist in development of marketing thought leadership and other marketing content to drive lead development and qualification (i.e., email marketing, direct marketing, website, landing pages, videos, PPC) • Optimize email automation campaigns to drive inbound leads and nurture them throughout the sales cycle. • Manage and update our prospect data sets; leveraging them to identify hyper-targeted segments for email marketing, direct marketing and social • Regularly monitor KPIs to measure and report on inbound channel performance • Manages event logistics for tradeshows to increase acquisition, retention and branding efforts. Georgia Southern University - Statesboro, GA Bachelor of Science, Public Relations GPA: 3.6 / 4.0 Cum Laude CERTIFICATIONS Content Marketing HubSpot Academy | August 2017 Inbound Marketing HubSpot Academy | August 2017 Social Media Marketing Hootsuite Academy | August 2017 Google Analytics Google Academy | August 2017 Email Marketing Hootsuite Academy | September 2017 Internal Marketing/Communications Coordinator Invesco | Atlanta, GA | November 2016 – December 2017 • Wrote and edited global news stories for email and the intranet (viewed by over 7,000 employees) • Created and updated intranet content for the global homepage and team sites. Served as back up for the internal content specialist to manage intranet updates • Built new web pages using SharePoint CMS and updated HTML code for specific sites that require advanced functionality • Utilized Adobe Creative Suite to design visual marketing materials for promotions and email/intranet updates, such as infographics, vector art, photography, etc. • Planned and executed senior leader seminars for employees • Created global and regional email campaigns for internal events and newsletters using Stoneshot email manager • Worked with stakeholders in HR, Finance, Travel, etc., to provide content recommendations/consultation for new web updates • Created training modules and launch videos using Adobe Captivate Social Media Intern Green Olive Media | Atlanta, GA | July 2016 – November 2016 • Wrote content for 12 various food & beverage social media clients across Facebook and Twitter social media platforms • Produced weekly blog content for two hospitality clients • Created media influencer list database using tools such as Meltwater to locate bloggers, editors and more in the South East • Tracked client media coverage for press mentions, social trends and compiled a weekly report of all mentions and clips to place in the company database. • Attended client calls to have a better understanding of needs and develop strategic social media plans to go forward SKILLS • 5+ years of creating social content and monitoring engagement with online communities including: •Blogs, Facebook, Instagram, Twitter, Snapchat and Pinterest • 4+ years of email marketing • 4+ years of creative concept development • 4+ years of Adobe Creative Cloud competence • 3+ year of web design