Ayanda Masango

CURRICULUM VITAE OF AYANDA MASANGO Email:- AYANDA MASANGO Address: Unit 259, The Paddocks, Dainfern, Womanary Media (Self-Employed) – Copywriter & Community Manager – Current Johannesburg, 2055 Tel: N/A Work: N/A BCOM Honours: Marketing Management BSocSci: Marketing, Media and Cultural Studies Cell:- Gender: Female Academic Qualifications Qualification: BCOM Honours: Marketing Management Institution: University of KwaZulu-Natal Completed: 2014 Modules: Strategic Marketing Special Topics in Advertising Global Advertising Research Methodologies in Marketing Strategic Brand Management Consumer Behaviour Extended Research Proposal: “Effectiveness of Advertising Appeals on Consumer Buying Decisions” Qualification: Bachelor of Social Science (Marketing, Media and Cultural Studies) Institution: University of KwaZulu-Natal Completed: 2013 Qualification: Senior Certificate (Merit) Institution: Ridge Park College Completed: 2010 Work Experience Copywriter & Community Manager Womanary Media (Self-Employed) |- – Present   Copywriting Produce compelling copy for all digital and print communication – including ads, blog posts, articles, newsletters, scripts, communications materials, digital campaigns and content for social media posts  Stay on top of trending topics on the internet and social media that might be of value to clients  Liaise with clients to stay updated on new products and features  Create engaging copy that is always on-brand  Proofread and edit all work before submitting to clients  Conceptualise campaign content from a copy point of view  Collaborate with marketing and related functions to develop a variety of content marketing materials  Produce content that adheres to the company’s style guidelines  Ensure that all clients’ communication and marketing material is aligned to clients’ brands  Interpret creative direction and adapt points from creative briefs into persuasive copy concepts  Simultaneously manage multiple projects with short deadlines  Propose copy concepts and present underlying strategic thinking to business leaders  Community Management/Social Media Marketing  Create and implement social media strategy  Review social media strategy frequently  Stay updated on trending topics and news that may be of value to clients   Set and implement social media and communication campaigns to align with marketing strategies Produce compelling copy for social media campaigns and content plans  Work with clients’ marketing team members to ensure that copy produced is a good fit for overall campaign  Monitor and report on feedback and online reviews with recommendations  Stay up-to-date with digital technology trends  Plan social media content and maintain the content calendar  Ensure that social media content is regular, relevant and engaging  Monitor and respond to online comments, enquiries and reviews in a professional manner  Engage with fans and followers to build relationships with the community and encourage engagement Community Manager/Copywriter FMI (a Division of Bidvest Life) |- -  Content Creation  Writing blog posts, articles, newsletters, communications materials, and material for social media channels Research and analyse market conditions and opportunities via internet Liaise with Development and Sales departments to stay updated on new products and features Ensure that all company communication is aligned to brand Assist internal agency, broader marketing department and other departments in creating copy for company communication Ensure that all copy produced is tailored for various audiences Proofread and edit all company communication material to ensure brand tone is consistent Stay well-read on industry developments and news             Social Media Marketing Create, manage and grow the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties Set and implement social media and communication campaigns to align with marketing strategies Monitor and report on feedback and online reviews Stay up-to-date with digital technology trends     Plan social content and maintain the content calendar Ensure social media content is regular, relevant and engaging Monitor and respond to online comments, enquiries and reviews Engage with fans and followers to build relationships with the community and encourage engagement Sales and Marketing Assistant Mi Africa Décor Experience |- -  Copywriting      Produce creative and compelling copy for social media posts Research relevant topics for social media audiences Proofread content to ensure that it is in keeping with brand standards Ensure that appropriate tone and language are used in copy Proofread and edit copy produced by team members to ensure it is appropriate and up to standard Collaborate with graphic designer to produce compelling copy for promotional content and campaigns   Marketing       Plan and implement social media campaigns across all platforms Research and analyse market conditions and opportunities via internet Perform duties for E-Marketing and Internet advertising and all other forms of sales and marketing Look for opportunities to promote the brand Attend events and training courses as and when needed Attend business-related meetings as and when needed           Social Media Management Setting up of social media accounts Promote the brand across all social media platforms Promote products and services on social media platforms Produce compelling content, including images and copy Run online competitions as and when needed Stay up-to-date with online trends Watch performance of social media accounts and make adjustments accordingly Engage with followers; respond to comments and queries timeously Update followers on company events Media Production Manager Durban Christian Centre Jesus Dome |- -  Copywriting  Assist design team by writing compelling and grammatically correct copy for campaigns, communication materials and social media Ensure copy is of a high standard in terms of brand messaging, tone and language Liaise with communications agencies and production houses regarding the implementation of projects Review copy written by team members to ensure that it is accurate and provide relevant feedback where necessary      Creative Team Assist with any requirements needed for display or illustration sermons  Support to Visual Media Teams   Manage and assign design requests from various departments Ensure that the graphic design and video teams are on track with regards to their deadlines by: *Channelling all the required job orders to them timeously *Keeping track of the orders and ensuring that there is feedback about progress thereof *Meeting with the teams at least once a week to discuss the job orders and progress thereof *Where required, be available as a support to the team with any overflow work *Giving feedback to the relevant stakeholders Liaise with printers  Marketing Intern Durban Christian Centre Jesus Dome |- -  Copywriting  Work with various department team members to consider communication and content requirements Interpret briefs and produce creative and effective ideas, messages and content Write compelling and grammatically correct copy for campaigns, communication materials and social media. This includes: Internal communication External communication – press releases, sponsorship letters, advertising copy, bulletins etc. Ensure copy is of a high standard in terms of brand messaging, tone and language Liaise with communications agencies and production houses regarding the implementation of projects Review copy written by members of teams in other departments to ensure that it is accurate and provide relevant feedback where necessary       Advertising & Marketing  Establish and identify scope of a project, the means and ways to accomplish the same, the roles and responsibilities of needed labour, timelines and cost estimates Attend to customer requests in a prompt manner, handle customer complaints and queries objectively; strive for total customer satisfaction Take responsibility for one's actions; get things done effectively and efficiently following identified expectations Tackle problems using a logical, systematic, sequential approach; identify and implement appropriate solutions Have the ability to think out of the box; spearhead high-impact initiatives; anticipate potential problems and resolution of problems using tested/new way of addressing Adhere to standards of excellence, quality, business process improvements and ISO standards Determine and find ways to reach an agreement with internal & external customers and able to come up with a win-win solution Take responsibility for one's own performance by setting clear goals and expectations Track progress against Key Performance Areas ensuring feedback Address performance problems and issues promptly to get expected results done according to standards            Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters Assist in the identification and development of business building ideas and work with other department members to execute the plans in this regard Develop and implement effective marketing programmes to the marketing of Durban Christian Centre’s initiatives externally Liaise with media persons/publications for media coverage of events and advertising  Branding  Ensure that the correct branding is used for the specific events from jpegs to banners to posters, mugs, t-shirts etc. Get final approval from Senior Pastor before sending off to printers   Personal Assistant Durban Christian Centre Jesus Dome |- -  Advertising & Marketing     Promote youth ministry activities and events internally and externally Grow youth ministry by increasing awareness Liaise with other department teams about youth activities Communicate with other department team members about resources needed to implement campaigns and for events Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters Assist in the identification and development of business building ideas and work with other department members to execute the plans in this regard Develop and implement effective marketing programmes to the marketing of the youth department’s initiatives externally Liaise with media persons/publications for media coverage of events and advertising                 Project Management/Event Coordination Establish and identify scope of a project, the means and ways to accomplish the same, the roles and responsibilities of needed labour, timelines and cost estimates Identify and recommend opportunities to enhance processes and support implementation of new processes and systems Manage delivery of projects/events Coordinate and collaborate with project team members Effective resource management Evaluation and management of project risks and opportunities Management and coordination of institutions and parties involved in project Coordinate with institutions and team members to successfully complete projects in time Follow-up in continuous improvement activities Attend project meetings Contribute towards projects and events in terms of planning and creativity Source institutions to partner with  Social Media Management   Manage social media accounts effectively Produce effective and appropriate copy for social media posts         Source content that is relevant and beneficial to social media audiences Update social media with upcoming youth and church events Ensure effective management of overall youth brand Promote activities and events of overall church Respond to messages, comments and inquiries timeously Effectively grow social media following through consistency and by producing quality content Ensure that the quality of social media posts is in keeping with church standards SKILLS       Social Media Strategy Microsoft Word Microsoft Excel Microsoft PowerPoint Copyediting Proofreading REFERENCES Michele Rout Cell: Email: Former Manager-- Bianca Rohan Cell: Email: Former Colleague--