Aya Tohami

Aya Tohami​ Senior Copywriter, Content Writer, and Editor About Me​ Senior bilingual copywriter with 6+ years of experience in crafting conversion-focused, SEO-driven content for diverse markets, including the GCC, Egypt, North America, and Canada. Expert at developing strategic messaging that drives engagement, conversions, and brand growth across digital platforms. Proven ability to develop strategic messaging that drives engagement, conversions, and brand growth across digital platforms. Expertise in landing page frameworks, social media strategy, and integrated content campaigns. Contact Information​ -​ ​- ​ portfolio link Work Experience​ ​ House of Caligo, UAE​ Copywriter and Content Lead​ November 2024 – Present ●​ Lead copywriter for luxury real estate and hospitality brands. ●​ Collaborated to develop and implement a comprehensive content strategy that aligned with company goals and engaged key audiences across multiple platforms. ●​ Wrote and oversaw the creation of clear, compelling copy for websites, social media, email campaigns, and print materials, ensuring consistency in voice and tone. ●​ Led and mentored the content team, providing guidance and constructive feedback to enhance the quality and effectiveness of all produced content. ●​ Managed the content creation process, ensuring all materials adhered to brand guidelines and met high standards of quality. ●​ Implemented SEO best practices within all copy to improve search engine rankings and drive organic traffic to digital platforms. ●​ Monitored and analyzed content performance metrics to evaluate effectiveness and make data-driven decisions for optimization. ●​ Collaborated closely with cross-functional teams, including marketing, design, and product development, to ensure cohesive messaging and branding across all channels. ●​ Conducted thorough research on industry topics and audience preferences to generate creative and relevant content ideas. ●​ Managed multiple content projects simultaneously, ensuring timely delivery and alignment with campaign goals while adhering to deadlines. ●​ Reviewed and edited copy for clarity, grammar, and style, ensuring high-quality output that met brand standards. MorshedWorx, Egypt, GCC, USA​ Senior Copywriter​ July 2024 – November 2024 ●​ Wrote high-conversion product pages and landing pages, increasing client acquisition by 40%. ●​ Developed performance-optimized ad copy for Facebook and multi-channel campaigns, improving CTR by 25%. ●​ Worked closely with design and marketing teams to ensure brand consistency. Maketa Agency, Egypt​ Senior Content Manager​ January 2024 – July 2024 ●​ Created bilingual (English/Arabic) content strategies, increasing audience engagement by 50%. ●​ Led content marketing campaigns that improved organic reach by 30%. ●​ Conducted SEO keyword research to optimize content performance. ●​ Coordinated with creative teams to produce visually compelling, on-brand materials. ●​ Conducted keyword and hashtag research to maximize content reach and engagement. Canadian Brewing Awards, Canada​ Content Writer​ 2022 – 2024 ●​ Developed and managed website and social media copy, enhancing event visibility and user engagement. ●​ Built partnerships with Canadian influencers to boost brand reach. GainTraffic, Egypt​ Content Writer & Editor​ 2022 – 2023 ●​ Produced SEO-driven articles across various topics, increasing organic traffic and audience engagement. ●​ Led editorial processes ensuring content accuracy and consistency. Digital Experts, Egypt​ Content Writer​ 2021 ●​ Created industry-focused articles, company profiles, and press releases that strengthened online presence and brand identity. Cow Gifts, Egypt​ Social Media Moderator​ 2020 ●​ Managed social media platforms, crafted product descriptions, and optimized website copy to improve SEO performance and user experience. Education The British University in Egypt (London South Bank Accredited) ●​ Bachelor’s in Mass Communications (Radio and Television) | 2016 – 2020 St. Fatima High School ●​ Diploma of IGCSE | 2013 – 2016