Axle Gallardo

You're wondering if I can help you make money.

Let's get this out of the way quickly: YES, I can help you make money.

My process is simple.

1. Ask questions

I interrogate you without mercy until I understand your offering and your target market. I delve into what your prospects are doing now, why it's causing them pain, and how you can make it all better. After that, putting the two of you together is a lot easier.

2. Work my magic

Now that I know your target market, I get into their mind and write directly to them, and only to them. Each of them lives in a secure castle, fortified against the relentless onslaught of ads and sales pitches. Our goal is to find the right way to approach this castle so that they let down the gate and beg us to come in. Battering rams will only lead to heavier defenses.

3. Revise

You know your audience well. We'll work back and forth to nail down a final version of the copy that we are both convinced is going to engage your audience and drive action.

4. Test

Finally, the rubber is meeting the road! Your page goes live, your email goes out, your post is published, your video is embedded. Now we'll see what kind of activity we can generate.

5. Analyze results

We analyze the results and figure out next steps. Hopefully, we're googling champagne brands to find out what kind of bubbly entertainers and trust fund kids are drinking at VIP tables these days. If not, we figure out what we can improve and reload for the next round.